Drill List 5 examples each of material & non- material culture here in the United States.
Material vs. Nonmaterial Culture Material Culture The physical objects that people create and use in one ’ s daily life Nonmaterial Culture Abstract human creations ~ beliefs, family patterns, language, rules, etc.
The Components of Culture All Cultures have certain basic components Technology Symbols Language Values Norms
Technology A society ’ s culture consists of physical objects & rules for using those objects What is considered acceptable behavior when using material culture? Ex. – “ hacking ” into a computer
Symbols Through symbols we create culture & communicate it with future generations A symbol is anything that represents anything else Words, gestures, images, sounds, objects, events or element
Language The organization of written or spoken symbols into a standardized system Used to express ideas & needs/wants
Lost in Translation As the economy has become increasingly more global ~ there have been some funny mistakes General Motors wondered why their Chevy Nova cars were not selling well in Spanish- speaking countries No va in Spanish means “ it won ’ t go ”
Values Shared beliefs about what is good or bad, right or wrong, desirable or undesirable A society that values war & physical strength will be very different than one that values cooperation & sharing
The Cossacks of Russia The modern descendants of groups of soldiers for hire from Central Asia Over 5 million Russians identify themselves as Cossacks, but it is not an identifiable ethnic group They have preserved values from their history as a race of warriors Revere military service Value extreme order Value harsh punishment for wrong-doings
The Yanomamo Farmers who live in small villages along the border between Brazil & Venezuela Warfare & feats of male strength play a very important role in their way of life Once called “ the Fierce People ” by anthropologist Napoleon Chagnon Approximately 30% of all deaths among Yanomamo males result from wounds in battle Conflicts in the village cause groups to form new settlements & war occurs between villages that were originally part of the same settlement
The San The indigenous people of southern Africa, whose territory spans most areas of South Africa, Zimbabwe, Lesotho, Mozambique, Swaziland, Botswana, Namibia, and Angola Traditionally hunter-gatherer tribes Their way of life is based on cooperation ~ all members (except for very young, very old and sick) search for food and they share everything with all members
Norms Created to enforce the cultural values of a group Folkways Norms that describe socially acceptable behavior but have little moral significance Mores Norms with great moral significance attached to them
Examining Culture Features of a culture are divided into 3 levels 1. Cultural Traits An individual tool, act, or belief that is related to a particular situation or need Ex. ~Using fork, knife or spoon to eat or specific greetings 2. Culture Complexes A cluster of interrelated traits Ex. ~ Football combines material traits, specific acts, beliefs & finance/marketing 3. Culture Patterns The combination of a number of culture complexes into a whole Ex. ~ Football, Baseball, Tennis, Golf, Basketball, Swimming, Track, Lacrosse all form the American Athletic Pattern
Homework Use old magazines & newspapers to create a collage that illustrates each of the five components of culture here in America. Be sure to include culture traits, complexes and patterns as well.