1. By : Vladimir Novikov

2. Digital Watermarking? Allows users to embed SPECIAL PATTERN or SOME DATA into digital contents without changing its perceptual quality. When data is embedded, it is not written at HEADER PART but embedded directly into digital media itself by changing media contents data Watermarking is a key process for the PROTECTION of copyright ownership of electronic data.

3. Features of Watermarking Invisible/Inaudible Information is embedded without digital content degradation, because of the level of embedding operation is too small for human to notice the change. Inseparable The embedded information can survive after some processing, compression and format transformation. Unchanging data file size Data size of the media is not changed before and after embedding operation because information is embedded directly into the media.

4. How It Works

5. CLASSIFICATION OF WATERMARK According to Human Perception Invisible Visible According to Robustness Fragile Semi fragile Robust According to types of Document Text Image Audio Video

6. CLASSIFICATION BY “HUMAN PERCEPTION”

7. Visible Watermark  Logo or seal of the organization which holds the rights to the primary image, it allows the primary image to be viewed, but still visible it clearly as the property of the owning organization.  Overlay the watermark in such a way that makes it difficult to remove, if the goal of indicating property rights is to be achieved.

8. Visible Watermark Watermark Image with watermark

9. Invisible Watermark  Embedding level is too small to notice  Can be retrieved by extraction software  Applications: Authentication Copyrighting Etc…

10. Invisible Watermark

11. CLASSIFICATION BY “ROBUSTNESS”

12. Fragile/Semi Fragile/Robust  A watermark is called fragile if it fails to be detected after the slightest modification.  A watermark is called semi-fragile if it resists beginning transformations but fails detection after malignant transformations.  A watermark is called robust if it resists a designated class of transformations.

13. CLASSIFICATION BY “DOCUMENT”

14. Text/Image/Audio watermarking  Text/Image/Audio watermarking refers to embedding watermarks in an text/image/audio in order to protect the image from illegal copying and identify manipulation.

15. Video Watermarking Algorithm for video watermarking DFT DCT DWT Watermarking in I-frame. Video watermarking refers to embedding watermarks in a video sequence in order to protect the video from illegal copying and identify manipulation

16. Discrete Cosine Transformation  DCT convert images from spatial-domain to frequency- domain to decorrelate pixels  The discrete cosine transform (DCT) helps to separate the image into parts of differing importance (with respect to the image's visual quality). The DCT is similar to the discrete Fourier transform  Remember that JPEG breaks an image into 8x8 units So for DCT n = 8 For example: 256 gray-scale image each pixel is stored as a value between 0 – 255 0 = black pixel 255 = white pixel Value between are shades of gray

17. Wave Transforms Frequency Amplitude

18. DCT: One Dimensional where n = total no. of data item p = pixel F = coefficients f(i)= is the intensity of the i th pixel The general equation for a 1D (n data items) DCT is defined by the following equation:

19. DCT: 2D The input image is of size n by m; f(i,j) is the intensity of the pixel in row i and column j; F(u,v) is the DCT coefficient in row k1 and column k2 of the DCT matrix. The general equation for a 2D (N by M image) DCT is defined by the following equation:

20. Watermarking in Video(DCT)

21. Frequency Domain Watermarking signal to embed Host signal Frequency components(using DCT) Embedding Extraction = watermared singal

22. Purpose of Watermarking Copyright Protection Fingerprinting Copy Protection Broadcasting Monitoring Data Authentication