1. slide 1 Welcome to MaxSumo training session Pernilla Hyllenius Mattisson, Trivector Traffic, SWEDEN EU project MAX (2006-2009) Work Package B: Behaviour change model and Methods for Evaluation Partners: ILS (D), CNRS (F), NU Napier (UK), Univ. of AUTH (GR), Uni Griesen, Uni Magdeburg, Trivector (S), ESTC (USA)

2. slide 2 MaxSumo A tool that gives guidance on how to plan, monitor and evaluate an MM- project

3. slide 3 MaxSumo Based on MOST-MET (MOST), CAF (Tapestry), SUMO Further developed in the EU project MAX Has great possibilities to become a common European standardised evaluation tool ensuring… … that evaluations are able to be done at all … that evaluations are done in a comparable way

4. slide 4 Mobility Management System impact MaxSumo

5. slide 5 System impacts Mobility Management services System impacts New mobility option Assessment Levels Background Y External factors P Person-related factors Services provided AProject activities and output B Awareness of mobility services provided C Usage of mobility services provided D Satisfaction with mobility services provided Mobility option offered E Acceptance of mobility option offered F Take up of mobility option offered G Satisfaction with the mobility option offered Overall effects H Long-term attitudes and behaviour ISystem impacts Mobility Management

6. slide 6 Example: Test Traveller / Job ticket project Background Before data: 5 % PT, 95 % car (in TT group) Mobility Services Activities: 10 posters, Intra net info, meetings, 100 E Awareness: 48 % (480 employees) Usage: 28 % (280 employees) particip. in info-meet. Satisfaction: 80 % satisfied with info and test concept Mobility Option Offered Acceptance: 6 % (54 people) signed a contract Take up: :During: 85 % PT (in TT group) Satisfaction: 90 % of TT satisfied with commuting by PT Effects Perm travel beh.After 12 months: 40 % PT (in TT group) Decrease/year:Car traffic: 110.000 km, CO2: 20 tonnes

7. slide 7 How to use MaxSumo?

8. slide 8 Monitoring Collect a basic data-set Evaluation of the data collected Monitoring and Evaluation Project Start Target Groups Services & Option offered Uppdragsbeskrivning & målsättningar Mission Statement and Objectives Targets and indicators on Assessment Levels MEP: Monitoring and Evaluation Plan for the actual project Methods

9. slide 9 Monitoring Collect a basic data-set Evaluation of the data collected Monitoring and Evaluation Project Start Target Groups Services & Option offered Uppdragsbeskrivning & målsättningar Mission Statement and Objectives Targets and indicators on Assessment Levels MEP: Monitoring and Evaluation Plan for the actual project Methods

10. slide 10 Overall goals Target groups Mobility services provided Mobility option(s) offered MaxSumo Monitoring and Evaluation Plan Template 1 10

11. slide 11 Level TargetsIndicatorsMethods When Services provided AProject activities and outputs BAwareness of mobility services provided CUsage of mobility services provided DSatisfaction with mobility services provided Mobility option offered EAcceptance of mobility options offered FTake up of mobility option offered GSatisfaction with the mobility option offered Overall effects HLong-term attitudes and behaviour ISystem impacts MaxSumo Monitoring and Evaluation Plan Template 2

12. slide 12 Level TargetsIndicatorsMethods When Services provided AProject activities and outputs XXX BAwareness of mobility services provided XXX CUsage of mobility services provided XXX DSatisfaction with mobility services provided XXX Mobility option offered EAcceptance of mobility options offered XXX FTake up of mobility option offered XXX GSatisfaction with the mobility option offered XXX Overall effects HLong-term attitudes and behaviour XXX ISystem impacts XXX MaxSUMO Evaluation Plan Template 2 MaxSumo Monitoring and Evaluation Plan Template 2

13. slide 13 Level TargetsIndicatorsMethods When Services provided AProject activities and outputs XXX BAwareness of mobility services provided XXX CUsage of mobility services provided XXX DSatisfaction with mobility services provided XXX Mobility option offered EAcceptance of mobility options offered XXX FTake up of mobility option offered XXX GSatisfaction with the mobility option offered XXX Overall effects HLong-term attitudes and behaviour XXX ISystem impacts XXX MaxSUMO Evaluation Plan Template 2 MaxSumo Monitoring and Evaluation Plan Template 2

14. slide 14 Level TargetsIndicatorsMethods When Services provided AProject activities and outputs XXX BAwareness of mobility services provided CUsage of mobility services provided XXX DSatisfaction with mobility services provided Mobility option offered EAcceptance of mobility options offered XXX FTake up of mobility option offered XXX GSatisfaction with the mobility option offered Overall effects HLong-term attitudes and behaviour XXX ISystem impacts XXX MaxSUMO Evaluation Plan Template 2 MaxSumo Monitoring and Evaluation Plan Template 2

15. slide 15 OK, let´s practice! Case 1: Personalised travel planning Case 2: Walk and Bike to school

16. slide 16 Overall goals Target groups Mobility services provided Mobility option(s) offered MaxSumo Monitoring and Evaluation Plan Template 1 16

17. slide 17 MaxSumo Evaluation Plan Template 1 Overall goalsTo decrease the use of car and decrease the CO2 emissions. Target groupsInhabitants living in Gros i San Sebastian. Services-Information letter to all households (timetables, bikemaps, etc) -An answering card with possibility to: - ask for personalised advices - to order a free 1-week PT ticket Mobility option offered To travel by public transport, bike or foot instead of using the car.

18. slide 18 Level TargetsIndicatorsMethods When Services provided AProject activities and outputs BAwareness of mobility services provided CUsage of mobility services provided DSatisfaction with mobility services provided Mobility option offered EAcceptance of mobility options offered FTake up of mobility option offered GSatisfaction with the mobility option offered Overall effects HLong-term attitudes and behaviour ISystem impacts MaxSumo Monitoring and Evaluation Plan Template 2

19. slide 19 MaxSumo gives you -Help to manage and pilot -Guidance on survey design: - control group - comparison group - one group -Practical help (examples of questions) -Help throughout the whole process: stop and go -Early results -Comparable results To be aware of… -Clear objective -Clear conceptions of services and options offered -Best if used already in the planning stage -You don´t have to use all levels -Only provides a structure – still the same requirements on the competence of the evaluator -Seems to be easier than it is…

20. slide 20 Interactive database with input and output modules Based on MaxSumo and Swedish SARA Accumulates results from different projects evaluated using MaxSumo Gives guidance on how to evaluate Makes it possilible to benchmark with others MaxEva web-based tool

21. slide 21 Thank you! Pernilla Hyllenius Mattisson pernilla.hyllenius@trivector.se MaxSumo and MaxEva: www.epomm.eu / Max MM-toolswww.epomm.eu