1. Goudse Poort: A succefull example of integrating Mobility management into the development of a business area Bas Witte MOTION Mobility Minze Walvius Advier

2. Content Embedding MM in development What worked and didnt work Different target groups Measures taken OPTIMUM2 and Goudse Poort

3. Goudse Poort Now

4. Goudse Poort In the future

5. Embedding MM in development Being there from the start Continuous presure Structure plan Image quality plan Strategy plan Land-use plan Market accessibility

6. Target Groups Property developer Businesses Property owner Other governement Local government

7. Offer of public transport

8. Measures taken www.goudsepoort.nl

9. Worked: Being there From scratch Till the end Didnt work: Cycling, governmental procedures, existing data, and a lot more.. Didnt work: Planning Worked: Marketing, marketing and marketing What worked and what didnt BUT

10. Questions or remarks??

11. Thank you! Bas Witte: motion@planet.nl Minze Walvius: Minze.walvius@Advier.nl