1. www.traject.be | 16/02/2014 | page 1 www.antwerpen.be A sustainable mobility policy for events in the city centre of Antwerp Ecomm 2010 – Graz

2. www.traject.be | 16/02/2014 | page 2 www.antwerpen.be Setting Antwerp is Belgium's second largest city The city of Antwerp has about 480.000 inhabitants Antwerp and his districts

3. www.traject.be | 16/02/2014 | page 3 www.antwerpen.be

4. www.traject.be | 16/02/2014 | page 4 www.antwerpen.be Events in Antwerp Antwerp is an active and lively city However, the exact number of events in Antwerp is unknown No accurate knowledge of events organized on private locations No permission needed Number of events on public space is known Permission needed Approximately 2700 applications per year 90% are small events (<500 visitors) About 100 events attract over 1000 visitors

5. www.traject.be | 16/02/2014 | page 5 www.antwerpen.be Events in Antwerp - Evolution Rising number of events every year 2008 2107 applications 2009 2628 applications 2010 already 1897 requests All annual returning events attract individually more visitors each year More and more events occur simultaneously (same day, same weekend)

6. www.traject.be | 16/02/2014 | page 6 www.antwerpen.be Events in Antwerp - Locations Event locations on public space – squares in the historical city Private event locations Events that form a track through the city Antwerp 10 Miles & Marathon The Giants from Royale Du Luxe Passage of the Tour de France 2010 Antwerp Triathlon

7. www.traject.be | 16/02/2014 | page 7 www.antwerpen.be

8. www.traject.be | 16/02/2014 | page 8 www.antwerpen.be Events in Antwerp – (Mobility) Challenges Policy Document 2006: Local authority promotes Antwerp as an event city Antwerp is a Dazzling City An event director was appointed in 2007 Boom in number of events Mobility Management was forgotten

9. www.traject.be | 16/02/2014 | page 9 www.antwerpen.be Events in Antwerp – (Mobility) Challenges The impact of the events put pressure on the city concerning: Congestion (accessibility of the city or event area) Lack off parking spaces Dissatisfaction with the organizers Small-scale traffic Increasing nuisance for residents Environmental impact Unsafe traffic situations Complaints from inhabitants

10. www.traject.be | 16/02/2014 | page 10 www.antwerpen.be Events in Antwerp – Case 10M & Marathon Every last Sunday in April This year on the 25th of April 2010 25th edition 27.000 participants 30.000 visitors Besides the 10M and Marathon there were 9 other events in Antwerp happening at the same time

11. www.traject.be | 16/02/2014 | page 11 www.antwerpen.be Events in Antwerp – Case 10M & Marathon Since 2008 the track of the 10M & Marathon ran from left bank to right bank and back using both tunnels of the motorway network. Most participants have to cross the Scheld to get to the start Motorways could not be used by motorized traffic during certain hours 1 pedestrian tunnel available 1 cyclist tunnel available (very low capacity) 1 canal touring boat available A tram tunnel with high capacity

12. www.traject.be | 16/02/2014 | page 12 www.antwerpen.be Events in Antwerp – Case 10M & Marathon 2008 (number of participants in 2008 was 15.000) Only police was involved (permission process) Police took traffic management measures but had no many alternatives to reroute car traffic The public transport company was faced with the problem of interrupted bus lanes because of the marathon track and could not bring people to their destination Consequences: Some 1000 participants missed the start Inhabitants of Antwerp felt hostaged On the motorway network around Antwerp congestion ran up to 3 hours The organizers of the other events were displeased

13. www.traject.be | 16/02/2014 | page 13 www.antwerpen.be Events in Antwerp – Case 10M & Marathon 2009 (number of participants in 2009 was 25.000) The aim was to prevent congestion and turn the bad public opinion about the event into a positive one Police and the public transport company were both involved Police took traffic management measures but still had no many alternatives to reroute car traffic The public transport company and organizer of the event had made a new track that avoided bus and tram lanes (traffic management) as much as possible Consequences: Because of the high increase in participants there was not only chaos on the roads but also chaos in the pedestrian tunnel, cyclist tunnel and on the touring boat Inhabitants of Antwerp still felt hostaged There was not much improvement compared to 2008

14. www.traject.be | 16/02/2014 | page 14 www.antwerpen.be Events in Antwerp

15. www.traject.be | 16/02/2014 | page 15 www.antwerpen.be Events in Antwerp – (Mobility) Challenges The Antwerp 10M & Marathon is not an isolated case The local authority acknowledges the lack of mobility management and is convinced that it can help to solve and prevent mobility problems caused by events the local authority of Antwerp wants a coherent policy for all types of events Study agency Traject was appointed by the city government to define a mobility policy for events in the city centre

16. www.traject.be | 16/02/2014 | page 16 www.antwerpen.be Traject – mobility management Independent consultancy specialized in mobility management since 1992 11 experts, 2 offices (Ghent & Brussels) A user oriented approach of transport and mobility Working for different types of clients: Private companies Public sector: authorities, administrations, schools, commercial centres or poles of attraction, tourist attractions, events,...

17. www.traject.be | 16/02/2014 | page 17 www.antwerpen.be Traject – mobility management Relevant experiences in mobility management for leisure traffic: Studies and surveys on sustainable transport to tourist attractions in Belgium and in Europe European projects: www.smash-events-com, www.iee-stream.comwww.smash-events-comwww.iee-stream.com Mobility plans and consultancy for large events The Tall Ships Races (1 million visitors), Rock Werchter (320 000 visitors), Antwerp Book Fair (175 000 visitors), Tomorrowland (90 000 visitors) Creating a mobility policy for events in city centres Brussels Capital Region, Cities of Antwerp and Ghent

18. www.traject.be | 16/02/2014 | page 18 www.antwerpen.be A sustainable mobility policy for events in Antwerp A mobility plan for every event in the city Mobility as an important theme in the planning of the event, from the beginning Obtaining commitment of event organizers Creating chances for mobility management

19. www.traject.be | 16/02/2014 | page 19 www.antwerpen.be Phase 1: inventory Overview of events and mobility plans Inventory A survey among 50 events and event locations Overview of the existing situation Overview of the difficulties they are dealing with Overview of measures already taken Conclusions Some very good examples and best practices Lack of facts and figures from the organizers Lack of knowledge and know-how Role of the city administration and services is not very clear

20. www.traject.be | 16/02/2014 | page 20 www.antwerpen.be Phase 2: introduction of mobility management Encouraging event organizers Facilitating A manual for event organizers Background information on the importance of mobility management for events How to set up a mobility plan for events List of possible measures Best practices in Antwerp Contacts in Antwerp Support from the city administration and services Inventory of services and contacts Bottom-up & top-down

21. www.traject.be | 16/02/2014 | page 21 www.antwerpen.be Phase 2: introduction of mobility management Coaching of 4 events in 2010 Guiding 4 event organizers in setting up a mobility plan based on the manual Setting up partnerships for future events Implementing regulations Evaluation of events based on Number of visitors Impact on the traffic Mobility needs

22. www.traject.be | 16/02/2014 | page 22 www.antwerpen.be Case: Antwerp 10 Miles & Marathon 2010 Basic ideas in the mobility plan 2010 Accessibility and traffic information For visitors & participants For inhabitants For people travelling a longer distance Inquiry on visitors and participants Where do they come from? Modal split Opinion about the mobility measures Spread of the arriving visitors Using different train stations P&R facilities

23. www.traject.be | 16/02/2014 | page 23 www.antwerpen.be Zwijndrecht Antwerpen -Berchem Antwerpen- Centraal Antwerpen- Dam Antwerpen -Zuid

24. www.traject.be | 16/02/2014 | page 24 www.antwerpen.be Case: Antwerp 10 Miles & Marathon 2010 Basic ideas in the mobility plan 2010 Encouraging cycling Secured bike parks on the right bank at every crossing point Discouraging river crossing by bike Public transport Encouraging the presale of tickets for PT Spread of the arriving visitors & participants Private transport Encouraging the use of coaches P&R facilities on a distance

25. www.traject.be | 16/02/2014 | page 25 www.antwerpen.be M M

26. www.traject.be | 16/02/2014 | page 26 www.antwerpen.be Conclusions The results of the inquiry were an eye opener for the city administration Action plan for 2010: Focus on mobility management Mobility scan incorporated in the demand of permit Event organizers will be evaluated on the efforts they make An action plan for the main event locations in Antwerp Best practices in mobility management per location Inhabitants and other traffic coming through Antwerp as target groups in the mobility plans

27. www.traject.be | 16/02/2014 | page 27 www.antwerpen.be Conclusions Important partners started working together or joined the City of Antwerp in working out mobility plans for events B-Rail (national railway company) involved in organization of events in Antwerp Cooperation between De Lijn (trams & busses in Flanders) and B-Rail Cooperation with the Flemish Traffic Control Centre for large events

28. www.traject.be | 16/02/2014 | page 28 www.antwerpen.be Conclusions A framework for mobility management for events in Antwerp is necessary Whats the role & responsibility of the organizer? Whats the role of the citys administration and services? Which services can the mobility partners supply for event organizers?

29. www.traject.be | 16/02/2014 | page 29 www.antwerpen.be City of Antwerp Karin Dries karin.dries@stad.antwerpen.be www.antwerpen.be Traject Mobility Management Bart Busschaert bbu@traject.be www.traject.be