1. Vote for a camel! Three kings corTege – the largest street nativity play in the world Dominanta Base & Direct Group for October 2014 IDN meeting in Vienna

2. Oct. 12. 2014Dominanta Base & Direct for IDN2 On 6 January 2015 the Three Kings Cortege will go for the 7th time in Poland and worldwide! In 2014 held again in the streets of the 187 largest Polish cities, towns and villages For the second time took place also abroad: in the UK, Italy, Ukraine, Germany, Africa and North America 2011 – 6 cities2012 – 24 cities2013 – 92 cities

3. Oct. 12. 2014Dominanta Base & Direct for IDN3 Three Kings Cortege Led by Three Kings – symbols of three continents: Europe, Asia and Africa

4. Oct. 12. 2014Dominanta Base & Direct for IDN4 A street theatre, which breaks down the actor - spectator barrier. The participants are amateurs, children and parents from local schools. Replay history, not only that which occurred in Bethlehem 2,000 years ago, but the age old Polish folk traditions, of mysteries and processions, which have now been forgotten.

5. Oct. 12. 2014Dominanta Base & Direct for IDN5 Experience of Christmas as a community and a family holidays Growing commercialisation of Christmas Growing need to unite Three Kings Procession - an open family event in the streets, which promotes active experience of Christmas and reminds everybody about the significance of Epiphany. Social event Back to tradition Spending time with family and friends

6. Oct. 12. 2014Dominanta Base & Direct for IDN6 A fun, joyful, family event which takes place simultaneously, following a similar script and agreed terms, in the centre of 200 Polish cities Special partnership Promotion on LED screens Positioning of printed material Customized brand promotion Local posters with a common nationwide design Sponsorship gallery on the Procession website Promotion on other sites Sponsorship gallery on Procession TV Gala event for Procession sponsors

7. Oct. 12. 2014Dominanta Base & Direct for IDN7 The hottest Winter party, open to anyone wanting to be together to sing Christmas carols Urban games for all age groups Competitions: Christmas Crib, painting, photographic, „Vote for a camel” Educational programmes Animals: horses, camels, donkey, sheep Carols singing – „Let’s carol!”

8. Oct. 12. 2014Dominanta Base & Direct for IDN8 Strong marketing brand and original way of reaching young, active families 700 000 participants on streets and town squares 2 000 000 TV viewers One and a half hour live transmission on TVP1 1 000 000 internet visitors 400 000 crowns and 200 000 songbooks handed out to the Procession participants More than 40 000 copies of the free one day Procession newspaper handed out.

9. Oct. 12. 2014Dominanta Base & Direct for IDN9 The 2014 Procession in media Percentage of total media coverage

10. Oct. 12. 2014Dominanta Base & Direct for IDN10 The 2014 Procession advetising equivalent 7 619 070 PLN (2 MIO EUR) Advertising equivalent percentage share

11. Next steps -New cities -New contests -Go abroad -Whole year activity -Schoolarships ………….................

12. For more info you can enter www.orszak.orgwww.orszak.org or contact Dominanta Base & Direct www.dominanta.com.pl Thank you very much for your attention Tomasz Kostyra t.kostyra@dominanta.com.pl