1. IXI and Bluekai Emily Spence Channel Relationship Manager Emily.Spence@ixicorp.com 212-244-6774

2. 2 Confidential © 2011 IXI Corporation All Rights Reserved Foundation of IXI Solutions: The Wallet of America A Comprehensive Understanding of the Nation’s Financial Position IXI’s underlying grid of data integrates multi-dimensional market and household insights to serve as our development platform. Credit/Liabilities - Mortgage - Cards - Risk/ DTI - Capacity and Behavior - Delinquencies Income - Total Household Income - Compensation Income/Wages - Liquid (Disposable) Income - Real Wage Growth Segments - Mass Affluent - Affluent - High Net Worth - Demographics/Lifestyle Spending (Credit and Debit Cards) - Total Discretionary - By Category Wealth - Total Assets - Deposits - Investments

3. 3 Confidential © 2011 IXI Corporation All Rights Reserved Do you know? IXI DIRECTLY measures the assets of US households which is the ONLY way to truly know if you are targeting the right audience based on wealth based measures. IXI data is NOT inferred IXI data is NOT a proxy IXI data is real!

4. 4 Confidential © 2011 IXI Corporation All Rights Reserved Candidates for IXI Network Products Brokerage Firms Ameriprise Financial Bank of America Investment Services Baird Charles Schwab Citicorp Investment Services Citizens Financial Group E*Trade Fidelity Investments - Discount Brokerage - RIA Fifth Third Securities First Citizens Investor Services HSBC Securities Huntington Investments J.P. Morgan Chase - WaMu Investments Key Investment Services M&I Brokerage Merrill Lynch Morgan Stanley Smith Barney PNC - Advisors - Investments - NatCity Investments Raymond James - Raymond James & Associates - Raymond James Financial RBC Dain Rauscher Scottrade SunTrust Securities TD AMERITRADE UBS Financial Services UnionBanc Investment Services U.S. Bancorp Investments Vanguard Brokerage Services Waddell & Reed Wells Fargo Investments - Wachovia Securities Direct-Marketed Fund Groups American Century Investments Dreyfus Fidelity One Group Mutual Funds Scudder Direct T. Rowe Price Vanguard Wells Fargo Advantage Funds - Evergreen Wholesale-Marketed Fund Groups Dreyfus Premier DWS Investments Fidelity Investments Institutional Services John Hancock Funds MFS Investment Management Transamerica Funds Banks Ally Bank Associated Bank Bank of America - Merrill Lynch Bank BB&T - Colonial Bank Citibank Capital One Citizens Financial Group Commerce Bancshares E*Trade Bank Fifth Third First Citizens Bank Harris Bank HSBC Huntington J.P. Morgan Chase - WaMu KeyBank M&I Bank M&T Bank PNC Bank - National City RBC Bank SunTrust TD Bank U.S. Bank Wells Fargo - Wachovia Wilmington Trust This list and any portion hereof is confidential information of IXI™ Corporation, and its data licensors. Authorized possession of this list or any portion is limited to representatives of IXI Corporation and current IXI►Net members. Unauthorized possession or distribution is expressly prohibited. Neither this list nor any portion hereof may be reproduced, transmitted or stored in any medium without the prior written consent of IXI Corporation. © 2010 IXI Corporation. All rights reserved. IXI and IXI►Net are trademarks of IXI Corporation. All other trademarks mentioned herein are the property of their respective owners. 11-1-10. Internal Only Do Not Print or Distribute Without IXI Permission

5. 5 Confidential © 2011 IXI Corporation All Rights Reserved Why We’re Unique: IXI is the Leader in Measuring Consumer Assets Based on this foundation, IXI creates wealth based solutions to help clients improve their segmentation and targeting IXI Partners with 95+ Financial Services Firms IXI Collects ~$10T in Retail Assets = over 42% of the Nation’s Assets IXI Projects the Entire Market = ~$23T in Retail Assets IXI’s data sharing consortium pools the anonymous assets under management of over 95 leading financial services firms. Contributors Include: 25 Brokerage Firms 9 of Top 10 Banks Top 15 Annuity Issuers IXI maintains the first and only unified database of invested and deposited consumer assets. Asset Coverage: 75% of Full-Service Brok. Assets 90% of Discount Brok. Assets 90% of Direct-Mktd. Fund Assets 40% of Retail Bank Deposits 80% of Variable Annuity Assets IXI offers a single source database representing all invested assets in the U.S. Common Dataset: Precise Detailed Reliable Actionable

6. 6 Confidential © 2011 IXI Corporation All Rights Reserved IXI’s Digital Targeting Platform Transforms Offline Information Into Online Targeting Without Using PII Geolocation Database Cookie Based Solution ZIP+4 Association No PII Geolocation Database Cookie Based Solution ZIP+4 Association No PII Members Only Financial Assets Database ~$10 Trillion Direct- Measured ™ Assets Members Only Financial Assets Database ~$10 Trillion Direct- Measured ™ Assets Retail Banks Discount Brokers Full Service Brokers Mutual Fund Groups Insurance Firms Collect Data No personally identifiable information received Anonymous, ZIP+4 level data from our network member firms Create Online Segments Build scale and national footprint by assigning online segments to all like ZIP+4s (min 7 HHs) Match To Consumers Anonymous cookies set based on users’ ZIP+4 Registration database match O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O Product A, Tier 6 ZIP+4s: Segment A6 Product A, Tier 7 ZIP+4s: Segment A7

7. 7 Confidential © 2011 IXI Corporation All Rights Reserved Summary: IXI Data Unique Differentiators Source – 100% proprietary data set from a network of over 100 of the leading financial services firms contributing anonymous customer data – ONLY company that DIRECTLY MEASURES the assets of consumers – Superior quality of data vs. any panel based source Data Granularity – We receive very specific data inputs which allows for very specific targeting Position Data:Type of Security/Units/Market Value Acct Class Data:Acct Type/Customer Type/Acct Date Geo Data:Zip+4 Distribution DataFirm/Branch Delivery of Data – Zip+4 delivery applied to each household for targeting delivers precision segmentation for every 7-10 households. Micro targeting at this level is incredibly accurate in 100% privacy compliant manner. – This provides much superior performance than competitive data “delivered at the household level” that is based on standard zip code level data.

8. 8 Confidential © 2011 IXI Corporation All Rights Reserved IXI Products

9. 9 Confidential © 2011 IXI Corporation All Rights Reserved IXI Product Types and Audiences IXI products are divided into two types – IXI Network-Only products – Non-Network or “Open Market” products Financial Cohorts (Asset-Based Financial and Demographic Segmentation) Wealth Segments (Assets) Investment Propensity Segments Credit Card Segments Retail Banking Propensity Segments In-Network Products Open Market Products Income360 Spending & Ability to Pay Segments Economic Cohorts (Economic and Demographic Segmentation) Travel/Leisure/Entertainment Propensity Segments Auto Propensity Segments Retail Propensity Segments Telco Propensity Segments Mortgage Segments Aggregated FICO Segments Financial Services Must be IXI network member to purchase Consumer Markets and Financial Services

10. 10 Confidential © 2011 IXI Corporation All Rights Reserved At a Glance: In-Network Products List Active Traders Sophisticated Investors Advice-Oriented Investors Self-Directed Investors IRA Investors Mutual Fund Investors Individual Stock Investors CD Investors Fixed Income Investors High-Risk Investors Investment Propensity Segments Credit Card Segments Premium Credit Card Target Standard Credit Card Target Sub-Prime Credit Card Target Revolvers Transactors Attracted to Low APR Offer Optimum Credit Card Target Likely to Respond to Credit Card Offer Reliable Card Payers Card Balance Transfer Candidates Retail Banking Propensity Segments **new** High Net Worth Mass Affluent High Deposits CD Investors MMDA Investors Young & On the Road to Wealth Active Debit Card Users Active Online Bill Payers Mass Market & Mass Affluent Checking High Checking Account Balance Must be an IXI-Network member to purchase the following: WealthComplete - Total Assets & Total Deposits Financial Cohorts

11. 11 Confidential © 2011 IXI Corporation All Rights Reserved In-Depth: Investment Targeting Segments (IXI Network Only) Investment Propensity measures exclusively available to IXI►Net members include: ►Active Traders►Sophisticated Investors ►Advice-Oriented Investors ►Self-Directed Investors ►IRA Investors Investors with a higher average number of investment activities. Investors in margins, options and short positions. Investors who utilize a full-service brokerage firm or annuity firm. Investors who utilize discount brokers and no- load fund groups. Investors contributing to Rollover, Roth, Educational, Regular IRAs, as well as annuities. ►Mutual Fund Investors ►Individual Stocks Investors ►CD Investors►Fixed-Income Investors ►High-Risk Investors Investors in equity- oriented mutual funds, open-end funds w/capital appreciation, etc. Investors in individual stocks. Excluding mutual funds, ETFs, futures and options. Investors in Certificates of Deposit. Investors in bonds, notes, cash, margin balances and money- market funds. Investors in individual NASDAQ stocks, high- yield bonds, open-end mutual funds with aggressive growth objectives, etc.

12. 12 Confidential © 2011 IXI Corporation All Rights Reserved In-Depth: Sample Financial Cohorts Cluster Descriptions Planners – J33 Well educated, married homeowners with very complex banking and investment profiles. Have substantial assets and incomes. Limited use of credit. Median age: 51 Median assets: $1,401K Median income: $190K Median spending: $132K Accumulators – J34 Affluent singles and families with a complex investment mix of primarily mutual funds and deposits. Low credit use. Median age: 50 Median assets: $1,437K Median income: $183K Median spending: $117K Investors – J35 Families with substantial incomes and heavy spending habits. Use credit wisely and hold their $1M+ assets in a complex variety of financial products. Median age: 48 Median assets: $1,459K Median income: $216K Median spending: $159K High Worth – J36 Super-wealthy, risk-tolerant families with substantial assets in a complex mix of investments, including stocks, bonds and mutual funds. “Buyers of the Best.” Median age: 50 Median assets: $4,076K Median income: $285K Median spending: $239K Group J: High-Powered Careers

13. 13 Confidential © 2011 IXI Corporation All Rights Reserved At a Glance: Open Market Products List Ready to Re-Finance – Jumbo Loan Ready to Re-Finance – Conventional Loan Likely HELOC Customer Likely New Mortgage Customer Optimum Mortgage Target Reliable Mortgage Payers Mortgage SegmentsAggregated FICO Segments FICO High Score FICO High Auto Score FICO High Mortgage Score FICO High Credit Score FICO Tiers (1-13) Any advertiser is able to purchase the following open market products: Income360 Economic Cohorts Discretionary Spending Ability to Pay

14. 14 Confidential © 2011 IXI Corporation All Rights Reserved At A Glance: Open Market Products List (continued) Travel, Leisure & Entertainment RetailAuto Traveler Theme Park Visitor Luxury Traveler Cruise Taker Family Cruise Taker Cruise Taker – Caribbean Cruise Taker – Luxury Resort Visitor Resort Visitor – Caribbean 4-Star Resort Visitor International Traveler International Family Traveler Exotic Destination Traveler Likely Gambler Likely Las Vegas Gambler Mass Market/Discount Shoppers Apparel Shoppers Gift Buyers Shop for Children Jewelry Buyers Upscale Shoppers Luxury Shoppers **Likely to Respond to Auto Loan Offer **In Market for Auto Lease **Recently Purchased Automobile **Optimum Auto Loan Target **Reliable Auto Loan Payers Domestic Vehicle Buyer Family Vehicle Buyer Luxury Vehicle Buyer Domestic Luxury Vehicle Buyer Import Auto Vehicle Buyer Import Luxury Vehicle Buyer Eco Friendly Vehicle Buyer WirelessVideo/Voice/DataInternet Prepaid Plan User Prefers Smartphone Prefers iPhone Prefers Blackberry Prefers Android Avg. Revenue Customer High Revenue Customer Individual Wireless Plan User Family Wireless Plan User Wireless Plan Users – Heavy Internet User Wireless Plan User – Multi-Feature Use DVR User High-Def Viewer On-Demand Viewer Premium Channel Viewer Triple Play Customers High Speed Data and Video Customers Most Reliable Payers Heavy Internet User Frequent Online Gamer Social Network User

15. 15 Confidential © 2011 IXI Corporation All Rights Reserved In-Depth: Auto Target Segments Likely to Respond to Auto Loan Offer In Market for Auto Lease Recently Purchased Automobile Optimum Auto Loan Target Reliable Auto Loan Payers Consumers likely to engage in a new auto loan based on an estimated credit profile that is similar to those who have a demonstrated propensity to acquire new auto credit. Consumers whose auto lease is likely to expire within the next 6 months. Consumers that have most likely recently purchased an automobile. Consumers likely to be an attractive auto loan prospect based on low estimated risk and estimated credit profile similar to those who have a demonstrated propensity to acquire new credit. Consumers with a likely lower risk for delinquency based on their estimated ability to pay their mortgage accounts.

16. 16 Confidential © 2011 IXI Corporation All Rights Reserved Q&A

17. 17 Confidential © 2011 IXI Corporation All Rights Reserved Finding our Data in the Open Exchange

18. 18 Confidential © 2011 IXI Corporation All Rights Reserved Branded Data -> IXI

19. 19 Confidential © 2011 IXI Corporation All Rights Reserved Interest -> Auto, Business & Finance, Electronics & More

20. 20 Confidential © 2011 IXI Corporation All Rights Reserved Demographic -> Financial Attributes -> HHI