Research Methodology Harris Interactive ® fielded the study from October 15-19, 2009 via its QuickQuery SM online omnibus service Interviewed a nationwide sample of 2,504 U.S. adults aged 18 years and older, 1,361 of which ever play video games. Data were weighted to be representative of the total U.S. adult population. Data for questions related to online use or behaviors were weighted specifically to the respective online populations.. 4
Q915 - If cost were not a factor, which of the following would influence you to play more games on your phone? (n=1639) Factors that would influence teens to play more mobile games Males and Females diverge on several factors
Q920 - What do you think about the ability to move your phone to interact with a game you are playing on your cell phone? (n=1521) Q925 - How would you like it if you could pause the game, transfer it over to your cell phone and pick up right where you left off in the game on your cell phone? (n=1393) 47% 31% Almost half of teens who play video games now would love to be able to transfer games to their handheld Two Ideas to Jumpstart Teen Mobile Gaming Linking the living room vs. mobile Wii Other ideas Mobile gaming could tap other unique strengths linking games to location based services, social networking, cityscape and street gaming
Use occasionally Three platforms will generate growth for mobile gaming Q720Q825/Q910 [Device] offer a wide variety of applications and functions. How often do you use your primary [device] for each of the following? Base: Own Smartphone (n=583), Netbook/mini-PC (n=199), Laptop/Notebook (n=2047) Never useUse all the time As a calculator As an alarm clock Bluetooth interface Internet browsing/surfing Playing games Playing/downloading music Streaming music Viewing/downloading movies/video Viewing/Editing photos Managing my finances SmartphoneNetbook/mini-PCLaptop/Notebook
Netbook features present an intriguing opportunity for P2P and gaming Q740 Regardless of whether you own one or not, we would like to understand what would be most important to you, other than price, in selecting a netbook/mini-PC. Please select up to 5 that would be most important to you. Base: Aware of netbook features (n=1481) 9
Reasons People Use P2P - content, content, content Base: P2P (n=348) Q927 What would you say has been the main reason you used a P2P file sharing application? P2P is all about getting content ¾ of consumers could pay for it
Joe Porus Vice President, Technology Research (201) 677-9866 firstname.lastname@example.org email@example.com Milt Ellis Vice President, Technology Research (949) 305-9964 firstname.lastname@example.org email@example.com 18 Thanks for Attending Q & A Thanks for Attending Q & A Contact our thought leaders to discuss the results in more detail.