1. Management Resources E-mail Communication Getting The Most From Every Message November 21, 2006 Steve Crescenzo

2. Contact Information Steve Crescenzo Steve@crescenzocommunications.com 312-286-6696 2739 N. Hampden Court #2S Chicago, IL 60614

3. Clients Clients include: –Boeing –Siemens –McDonalds –Allstate –Lockheed Martin –Sears –John Deere –Ohio State University –Merck –Intel –Philips Electronics –IRS –Pacific Gas & Electric

4. Overview of e-mail E-mail overload rage is building! Its replacing face-to-face communication People hate it... But need it Theres too much of it People dont know how to use the tool Do it right...and people will appreciate it Dont have to be a writer...but you have to know how to write e-mails Different than writing something for print

6. For every e-mail, your goal: Get them to open it Get them to read it Get them to remember what you wrote Get them to act on it

7. Six Step Process 1.Ask yourself: Does this e-mail need to be sent... and if so, who needs to see it 2.Write a great subject line 3.Dont make them work: avoid attachments 4.For longer e-mails, write a summary 5.Make your body copy easily readable 6.Spell check before you send