1. presented by Sven Oehme & Julie Lerner The European-American Business Organization, Inc. Thursday, January 24, 2008 8:00 a.m. – 10:00 a.m. Princeton Club 15 West 43rd Street New York, NY 10036 Eco Europe Now © 2008 EABO

2. Overview European-American Business Organization, Inc. © 2008 EABO

3. The European Union European-American Business Organization, Inc. © 2008 EABO

4. NAFTA, CAFTA & the EU Four Freedoms EUNAFTA & CAFTA GOODS YES LABOR YESNO SERVICES YESNO CAPITAL YESNO European-American Business Organization, Inc. © 2008 EABO

5. X X X Euro: Benefits of a Single Currency Dramatic reduction of exchange rate risk Streamlined operations Increased competition Facility in pricing issues European-American Business Organization, Inc. © 2008 EABO

6. EU - USA Bilateral Trade The EU & the US are each other's main trading partners EU-US account for the largest bilateral trade relationship in the world Source: Europa.com - European Commission Bilateral Trade & The Transatlantic Economy 2008 by Daniel Hamilton & Joseph Quinlan European-American Business Organization, Inc. © 2008 EABO

7. EU – USA: Market Comparison 16.2% US exports of goods and services to the EU rose 16.2% in the first half of 2007 50% Europe accounts for 50% of US total global earnings 50% The US places 50% of its total FDI in Europe, approx. $700 billion Source: Europa.com - European Commission Bilateral Trade & The Transatlantic Economy 2008 by Daniel Hamilton & Joseph Quinlan European-American Business Organization, Inc. © 2008 EABO

8. New York Exports (in billions) Europe 14.7 1. Europe 14.7 2. Canada 12.2 3. Asia 13.0 4. Middle East 6.2 5. Latin America & Caribbean 2.6 6. Africa 0.9 Reference year-2006 http://tse.export.gov New York Trade with Europe: No.1 European-American Business Organization, Inc. © 2008 EABO

9. Excellent infrastructure and major infrastructure improvements in the new 12 members Free movement of labor and capital creates more entrepreneurial opportunities & competitive workforce Reliable judicial system & low exchange rate risk Why EU Creates Opportunities for US SMEs European-American Business Organization, Inc. © 2008 EABO

10. European-American Business Organization, Inc. © 2008 EABO

11. Euro - Dollar Relationship Reference: The Economist as of Jan 7, 2008 European-American Business Organization, Inc. © 2008 EABO

12. Maturity of European Market & Consumer habits and statistics Photo Source: treehugger.com European-American Business Organization, Inc. © 2008 EABO

13. Europeans are % more likely…than Americans Consumer Behavior: Europe vs. USA European-American Business Organization, Inc. 50% 50% buy green products… 25% 25% recycle… 30% 30% influence their friends & family about the environment Source: The 2007 European LOHAS study Photo Source: www.Lohas.com 32% 32% motivated to buy products with seals indicating the product is environmentally-friendly © 2008 EABO

14. Maturity of Green EU Market © 2008 EABO

15. Public Sector: Public Sector: European Green Procurement Europes public authorities are influential consumers More than 40% of their tenders published in the year preceding the study contained green criteria E.g. France Free Bike Scheme Source: Europa.eu – Environment Green Procurement European-American Business Organization, Inc. © 2008 EABO

16. Green Incentives in Europe We want people to say that after the French presidency, Europe was transformed into a greener economy with a different kind of growth and consumption pattern, and that Europe has taken all the necessary steps to bring its partners on board, Jean-Pierre Jouyet, the minister for European Affairs European-American Business Organization, Inc. We all agree that the EU must have a pioneering role in the world on this issue and influence others through its weight as an important market - that is policy, said Johannes Laitenberger, chief spokesman for the European Commission. Source: France and Britain ready to lay out eco-friendly tax cuts. International Herald Tribune. November 1, 2007 © 2008 EABO

17. Germany After the US, Germany is the 2nd largest market for eco-products worldwide Increase demand for consumer products, e.g. Eco design furniture, Eco design clothing, etc.Increase demand for consumer products, e.g. Eco design furniture, Eco design clothing, etc. France Frances eco-industry is ranked 4 th in the world after the United States, Germany, and Japan. The bio-cosmetic market raises between 30% to 40% every year with $210 million in sales (Organic Monitor)The bio-cosmetic market raises between 30% to 40% every year with $210 million in sales (Organic Monitor) UK Increase demand for consumer products, e.g. Energy efficient appliancesIncrease demand for consumer products, e.g. Energy efficient appliances 2012 Games in London: Extensive budget to make the East End of London into an environmentally responsible site for the games2012 Games in London: Extensive budget to make the East End of London into an environmentally responsible site for the games Italy Public Procurement accounts for 19% of GDP, and 30% of green products demand Increasing demand for green building materials & renewable energy technologiesIncreasing demand for green building materials & renewable energy technologies Green Market: Country Overview © 2008 EABO

18. Exporting into Europe Intellectual Property Value Added Tax CE Marking Reach Eco Label European-American Business Organization, Inc. © 2008 EABO

19. Intellectual Property Patents Trademarks European-American Business Organization, Inc. © 2008 EABO

20. Value Added Tax VAT is… a general tax that applies to all commercial activities involving the production and distribution of goods and the provision of services a consumption tax because it is borne ultimately by the final consumer. It is not a charge on businesses Source: European Commission – Taxation & Customs Union European-American Business Organization, Inc. © 2008 EABO

21. CE marking is an indication that a manufactured product complies with the essential EU requirements Objective: to harmonize product safety concerns CE is mandatory in order to place product in the EU Source: Source: European Commission – CE Marking CE Marking European-American Business Organization, Inc. © 2008 EABO

22. CE Marking Directives Goods NOT covered: Transportation Cosmetics Agriculture Pharmaceutical Textile industries Other certifications at the EU and national level apply to these type of products European-American Business Organization, Inc. © 2008 EABO

23. CE Marking Directives Medical Devices Construction Materials Electrical Equipment Electromagnetic Compatibility Equipment to use in potentially explosive atmospheres (ATEX) Gas Appliances Hot Water Boilers Lifts Machinery Measuring Instruments Directive Medical Devices Noise Emission in the Environment Noise - The Household Appliances Non-automatic Weighing Instruments Personal Protective Equipment Plugs and Sockets Regulations Pressure Equipment Radio & Telecommunications Terminal Equipment Recreational Craft Simple Pressure Vessels Toy Safety CE Marking covers 23 categories of manufactured products: European-American Business Organization, Inc. © 2008 EABO

24. REACH REACH is an acronym for Regulation on a Registration, Evaluation, Authorization and Restriction of Chemicals Entered into force on June 1, 2007 in the 27 member states of the EU Products imported above 1 metric ton per year: Chemical components/inputs/products Finished consumer and industrial products European-American Business Organization, Inc. © 2008 EABO

25. Eco Label Unique EU Certification Main Products covered: Aimed to help EU consumers distinguish environmentally friendly products and services Include all products except food, drink, pharmaceuticals, and medical services Eco-label is voluntary marketing tool Source: Europa.eu 1. Cleaning products 2. Appliances 3. Paper Products 4. Clothing 5. Lubricants 6. Home and Garden Products 7. Tourism Services European-American Business Organization, Inc. © 2008 EABO

26. National Certifications Austria & Germany France Scandinavia European-American Business Organization, Inc. © 2008 EABO

28. Steps to go into Europe Market Research Identify & Comply with EU & National Regulations Identify and Apply Market Penetration Strategy Financing Opportunities /Incentives Place Your Eco-Product in the EU © 2008 EABO

29. How EABO can help you? Finding a strategic partner: Obtain key resources such as more customers, additional capital, special expertise… For SMEs, partnerships provide capital, credibility, sales, marketing, product distribution, and manufacturing European-American Business Organization, Inc. © 2008 EABO

30. Questions about expanding your business in Europe? The American Business Forum on Europe, EABOs sister company, is the first and only US-based Euro Info Correspondence Center appointed by the European Commission. taxes · duties · fees · licensing · partnering · market entry · recruiting ·joint ventures product storage · distribution · contracts · networking · regulations · trademarks · copyrights European-American Business Organization, Inc. © 2008 EABO

31. Licensed by the EU Commission, one of over 300 Centers in 38 countries across Europe, the Mediterranean & Middle East Provides U.S. companies with information about business opportunities in Europe Provides access to business-related EU legal aspects and regulations information Visit www.eabo.biz for more information Euro Info Correspondence Center USA (EICC USA) European-American Business Organization, Inc. © 2008 EABO

32. 405 Lexington Avenue 37th Floor New York, NY 10174 www.eabo.biz Contact Information Sven C. Oehme President and CEO oehme@eabo.biz Tel: 212.972.3035 Julie Lerner Managing Director julie@eabo.biz Tel: 212.972.3035 © 2008 EABO