1. Bell Ringer Name 3 of the 6 Perceptual Cues & their definitions

2. Perception: Nature vs. Nurture We learn to perceive. – Infants under 1 month will smile at a nodding object the size of a face, even if it has no features. After 20 weeks a blank oval will not make most infants smile. By 30 weeks infants will more likely smile if they see a familiar face.

3. Perception: Nature vs. Nurture We are born with the ability to perceive: – The Visual Cliff Experiment

9. Unit III, Sensation & Perception: Subliminal Messages

10. Subliminal Messages Brief auditory or visual message below the absolute threshold – Can be found in advertising, television, stores, and movies

11. Subliminal Messages While watching the video you need to: – Find 3 subliminal messages in each video – Explain the subliminal message – This will be checked

12. Subliminal Messages In 1990, Pepsi actually withdrew one of its “Cool Can” designs after someone protested that Pepsi was subliminally manipulating people by designing the cans such that when six-packs were stacked at grocery stores, the word SEX would emerge from the seemingly random design. Critics alleged that the red and blue lines on the “Cool Can” design were far from random

13. Subliminal Messages