1. GS1 Industry & Standards Event March 21-25, 2011 – Brooklyn, NY Creating value together with global standards How GSMP Technical Standards are Working Together to Enable Visibility March 21 st, Starting at 9:00 am EST until 10:45 am Who May Attend: Open to All Event Participants Speaker name: Ken Traub, Bob Celeste, Ali Rezafard, Mark Harrison, and Melanie Kudela Sponsored by

2. © 2011 GS1 Creating value together with global standards 2 Anti-Trust Caution GS1 and the GSMP operate under the GS1 anti-trust caution. Strict compliance with anti-trust laws is and always has been the policy of GS1. The best way to avoid problems is to remember that the purpose of the committee is to enhance the ability of all industry members to compete more efficiently. This means: – There shall be no discussion of prices, allocation of customers, or products, etc. – If any participant believes the group is drifting towards an impermissible discussion, the topic shall be tabled until the opinion of counsel can be obtained. –The full anti-trust caution is available in the Community Room if you would like to read it in its entirety

3. © 2011 GS1 Creating value together with global standards 3 Meeting Etiquette Meetings will begin promptly at designated start times Avoid distracting behaviour: Place all mobile devices on silent mode Avoid cell phones Avoid sidebar conversations Speak in turn and be respectful of others Be collaborative in support of the meeting objectives

4. © 2011 GS1 Creating value together with global standards Agenda for Todays Session TopicTimeSpeaker(s) Introduction to PR, Traceability, and Other Initiatives 9:00Ken Traub-Ken Traub Consulting Food Traceability 9:15 Bob Celeste-GS1 US Product Recall (PR)9:35Melanie Kudela-GS1 GO Intro to DS and EPCIS Features that Help these Programs 9:55Mark Harrison of Cambridge Auto-Id Lab Badge Demo10:15Ali Rezafard-Afilias Questions and Answer session10:30All Preview of Tuesday's Session-More Coverage10:40Mark Frey-GS1 GO/EPCglobal End of Session10:45All 4

5. © 2011 GS1 Creating value together with global standards More Coverage on This Topic on Tuesday Afternoon Agenda for March 22 from 1:30 until 5:30 pm EST 5 TopicTimeSpeaker(s) Introduction to PR, Traceability, and other initiatives1:30 PMKen Traub-Ken Traub Consulting Food Traceability and Demo1:50 PMBob Celeste-GS1 US Food Traceability2:40 PMAli Rezafard-Afilias Break3:15 PMAll "Augmented Traceability": 100% Freshness Guarantee for seafood products 3:35 AMNicolas Pauvre-GS1 France Product Recall2:45 PMGS1 Canada Intro to DS and EPCIS Features that Help these Programs and Update on Current DS Development 3:15 PMMark Harrison of Cambridge Auto-Id Lab Demo on Visibility4:15 PMFrance Telecom Orange Panel/ Question and answer5:00 PMAll

6. © 2011 GS1 Creating value together with global standards INTRODUCTION TO TRACEABILITY, PRODUCT RECALL, AND OTHER INITIATIVES 6 Ken Traub Independent Consultant 21 March 2011

7. © 2011 GS1 Creating value together with global standards Global Visibility of Physical Assets Physical Asset -- any object or thing in the physical world whose whereabouts can be tracked. Examples: trade items (products), reusable assets (such as totes, shipping containers, etc), fixed assets (including computers, machinery, etc), documents, aggregations (such as cases wrapped together on a pallet, etc), work in progress, others. Visibility -- knowing exactly where a given asset is at any point in time, and why. (What, when, where, why) May also include physical condition of the asset, physical relationship to other assets, other information Global Visibility -- not just having visibility within a companys own four walls, but everywhere in the supply chain where a company has a legitimate interest and right to know

8. © 2011 GS1 Creating value together with global standards Visibility into the Physical World Business decisions are made here, in the company headquarters data center …but theres an awful lot of important action here, in the real world. Visibility into the physical world improves business processes Factory Distribution Center Retail Store

9. © 2011 GS1 Creating value together with global standards Visibility-driven Business Processes Tracking Where is my product now? Most recent observation of given physical asset(s) Tracing What is the history of where has my product has been? Multiple observations of given physical asset(s) through time and space Pedigree Who has handled or had ownership of this product? Product Authentication Is this product real or could it be a counterfeit? Product Recall Notify a products current custodians of a potential product Ensure that all instances are returned

10. © 2011 GS1 Creating value together with global standards The Visibility Landscape TrackTrace Pedigree Product Authentication Physical Events Business Transactions Master Data Data Interfaces Identification Visibility-Driven Business ProcessesVisibility Technology Visibility DataStandards InventoryReturnables etc Business processes that rely upon, or are enhanced by, knowing where things are Technology that provides to business processes knowledge of where things are

11. © 2011 GS1 Creating value together with global standards Topics Addressed in GSMP Working Groups Serialization Uniquely identify each instance of a product with a GTIN + serial number Business processes for assigning unique serial numbers Visibility Data Definition Business processes to capture visibility data Business processes to share visibility data with partners Business Applications Integrating the technical components to achieve some business value (product recall, pedigree, etc)

12. © 2011 GS1 Creating value together with global standards Topics Addressed in GSMP Working Groups Topic AreaQuestionWorking Group / Standard SerializationDefinition of serialized product identifiers GS1 General Specs EPC Tag Data Standard Assignment of serialized identifiers Serial Number Replacement and Supply WG Visibility Data Definition of visibility data EPC Information Services (EPCIS) Core Business Vocabulary Sharing visibility data across supply chain Discovery Services WG ONS WG Business Applications Food Traceability Product Recall Network-centric ePedigree Product Authentication

13. © 2011 GS1 Creating value together with global standards Visibility Data Required data for visibility-driven business processes includes: Physical Event Data Observations of what, when, where, why Often triggered by Auto-ID read: bar code or RFID Not necessarily connected with any business transaction (e.g., movement of product from back room to sales floor) Transaction Data Evidence of completion of a business transaction Not necessarily connected with a physical observation May serve as a surrogate for actual observation Master Data For assets & asset classes For locations For parties

14. © 2011 GS1 Creating value together with global standards Visibility Data and Sharing Standards Data Standards define content and meaning of visibility data Interface Standards define means to exchange visibility data Identification Standards foundation for the above Visibility Data TypeData StandardsInterface Standards Physical Event DataEPCIS schema EPC Core Business Vocabulary EPCIS Capture EPCIS Query Discovery Services Transaction DataeCOMAS2 Master DataItem BMS Party BMS GDSN EPCIS Master Data Query Identification Standards GS1 General Specifications EPC Tag Data Standard

15. © 2011 GS1 Creating value together with global standards Visibility Standards: GS1 Identification Keys Visibility depends on knowing what you are looking at! Serialized GS1 Keys provide the answer SGTIN (GTIN + serial) SSCC GIAI GRAI (w/ serial) GDTI (w/ serial) GLN + Extension

16. © 2011 GS1 Creating value together with global standards Visibility Data Standards: EPCIS EPCIS Data consists of physical events; each records something that happened in the real world. Often, though not necessarily, triggered by reading an RFID tag or bar code. An event answers 4 questions: What: what physical objects were involved (EPC or other identifier) When: when the event took place (timestamp) Where: where the event took place (location identifier) Why: what business process step was being carried out EPCIS Event ---------------- urn:epc:id:sgtin:0400001.000001.2 2007-10-02 10:00:00 urn:epc:id:sgln:0400001.00300.0 urn:epcglobal:cbv:bizstep:receiving

17. © 2011 GS1 Creating value together with global standards EPCIS Events EPC Capture Apps EPCIS Data Capture PalletizerPortal Shelving Commission Observe Aggregate Observe Observe Disaggregate Observe Doorway Observe ManufacturerRetailer Dist Ctr Store Tagging Station

18. © 2011 GS1 Creating value together with global standards EPCIS Events EPCIS Data – Full Supply Chain Visibility Commission Observe Aggregate Observe Observe Disaggregate Observe ManufacturerRetailer Dist Ctr Store Case #123 of Cherry Hydro 2/5 1:23pmMfr DC #2Shipping 2/7 4:28amRetail Store #5 back room Receiving 2/8 5:23pmRetail Store #5 front room Observe Mfr EPCIS Retailer EPCIS +

19. © 2011 GS1 Creating value together with global standards EPCIS-based Data Sharing: 2-party Example SupplierRetailer Factory Distribution Ctr Retail Stores EPCIS Database 1. EPC data collected during tagging and shipping 2. EPC observations collected as product moves 3. Retailer data shared with supplier via retailers network 4. Combined data used to gain business benefits

20. © 2011 GS1 Creating value together with global standards Key Considerations for Data Sharing Each company keeps its own data, and chooses when and with whom to share. EPCIS is not a single combined DB in the sky EPCIS is a point-to-point standard You have to know where the other EPCIS servers are Challenging if three or more parties are involved. EPC Discovery Services will provide the answer.

21. © 2011 GS1 Creating value together with global standards How does EPCIS Data Sharing work? Manufacturer3PLCustomsCarrierImporter EPCIS Query Capture EPCIS Query Capture EPCIS Query Capture EPCIS Query Capture EPCIS Query Capture Each company controls their own data – share via EPCIS Query Interface, subject to access rights EPCIS is a standard for point-to-point exchange of EPCIS data So… how do you find all the EPCIS services that have relevant data? Today, trading partners know each other through pre-arrangement Future: discovery services to find partners

22. © 2011 GS1 Creating value together with global standards What is Data Discovery? Discovery is Finding and obtaining all relevant visibility data, To which a party is authorized, When some of that data is under the control of other parties with whom no prior business relationship exists.

23. © 2011 GS1 Creating value together with global standards Visibility Standards : Discovery Discovery is needed to exchange information along broader and different pathways than traditional e-commerce Discovery Services Standard Will enable trading partners to discover all of the resources who may have information about things (who has data about EPC x? Where is their EPCIS located so I can ask about this data about EPC x?) Enables trading partners to exchange data in a secure way with parties that they may not have a prior direct business relationship Will ensure each party retains rights of ownership of its visibility data. Will ensure that queries are authorized and authenticated

24. Product Recall Introduction Melanie Kudela- GS1 GO

25. © 2011 GS1 Creating value together with global standards Product Recall Introduction The Number & Complexity of Recalls are on a Rise

26. © 2011 GS1 Creating value together with global standards Product Recall Introduction Product Recall standardizes and provides a level of automation between trading partners with a direct trade relationship

27. © 2011 GS1 Creating value together with global standards Product Recall Introduction Business Justification Communicate important information to protect customers Protect the brand and limit potential damage Support quality and safety of product Comply with regulatory requirements Achieve precision, demonstrate control, increase efficiency A manufacturer or retailer can be liable for failing to carry out a PR program in a proper manner Decrease further liability and fines Control costs of replace, repair, transport, extra facility, additional staffing

28. © 2011 GS1 Creating value together with global standards Product Recall Introduction Business Opportunity and Need End users and regulators need a common process to recall products from any point in the global supply chain Trading partners need to quickly and efficiently Initiate a recall Track a recalls progress Bring a recall to its conclusion –the product is no longer available in the global supply chain

29. © 2011 GS1 Creating value together with global standards Product Recall Introduction A recall process is managed between trading partners who have a direct commercial trade relationship

30. The 6 Step Product Recall Model

31. © 2011 GS1 Creating value together with global standards The 6 Step Product Recall Model Issuing a Product Recall Any trading partner, 3 rd party and/or regulatory authority may identify the need for a recall A recall notification must apply to one or more: Product Product + Batch / Lot Number Product + Serial Number Logistic Unit Shipment Each recall notification must be identified using a globally unique identifier 31

32. © 2011 GS1 Creating value together with global standards Six Steps of Product Recall StepInternal ProcessInitiator & Approver RecipientInternal Process 1Identify need to issue Product Recall Approve NotificationIssue Recall Notification 2 Receive Recall Notification Records in database Issues Acknowledgement 3Receive Product Removal Confirmation Issue Product Removal Confirmation Stop forward logistics; execute reverse logistics 4 Draft and Approve Closeout Issue Product Recall Closeout 5 Receive Product Recall Closeout Acknowledge Recall Closeout 6Record all data

33. © 2011 GS1 Creating value together with global standards The 6 Step Product Recall Model 33

34. © 2011 GS1 Creating value together with global standards The 6 Step Product Recall Model Recall Notification Requirements: Steps 1 Initiator: Identify, isolate the products and segregate products from newer, defect free replacement products The initiating party accesses information in their records Up-to-date database of retailer customers Retailers stocking locations Recent shipments of the recalled product Standards for quickly identifying the specific products to be reclaimed Standards for quickly identifying trading partners Contacts with retailer identified authorities who can assist in the recall

35. © 2011 GS1 Creating value together with global standards The 6 Step Product Recall Model Recall Notification Requirements: Steps 1 Inform product recall recipients of the recall communication plan Product Identifier including serialized extension, batch/lot, relevant dates, country origin of product, distinguishing characteristics Reason for the recall initiation Classification of the seriousness of the recall Handling Instruction for discontinuing product use, destruction or return Includes Initiator contact information Reimbursement details –Press releases, direct mailings, advertising, flyers in retail stores, company web pages and consumer watchdog groups

36. © 2011 GS1 Creating value together with global standards The 6 Step Product Recall Model Recall Notification Requirements: Steps 2 Recipient: Removes product from supply chain Issues Product Removal Confirmation

37. © 2011 GS1 Creating value together with global standards The 6 Step Product Recall Model Product Removal Requirements: Step 3 The objective is to recover as close to 100% of the Product from the Supply Chain and to report the PR dispensation back to the initiator Confirmation that handling instructions from the manufacturer on the handling / retrieval of products were carried out Contact information for individual at Recipient who executed the product recall handling instruction Date instructions were executed Monitor and manage the products progress back to the initiator –The team monitors successful completion of the recall with barcode and EPC technology

38. © 2011 GS1 Creating value together with global standards The 6 Step Product Recall Model Recall Closeout Requirements: Steps 4 and 5 Once the PR Initiator determines the Recall was completed as intended, the Initiator sends a Closeout message to all the Recipients Signifies that the Recall is completed Internal Recall Closeout : Steps 6 Initiator and Recipient update their internal databases recording the recall

39. © 2011 GS1 Creating value together with global standards Information Recovery in the Future What if there is no direct trading partner relationship? What if the initiating partys records are not always up-to-date? What if 3 rd parties / distributors were needed to locate the product further up the supply chain? How can we supplement the information from known supply chain partners with information from unknown supply chain partners Relevant Tuesday afternoon session Far Reaching Business Benefits of Discovery Services – See You There!

40. © 2011 GS1 Creating value together with global standards BADGE DEMO Ali Rezafard, Afilias 40

41. © 2011 GS1 Creating value together with global standards Discovery Services (DS) Discovery= Finding and obtaining all relevant EPCIS data… …to which a party is authorized,… …when some of that data is under control of other parties with whom no prior business relationship exists A shared indexing service helps each party find its data Similar to Internet search engine...but with pro-active publishing, authentication and granular access control policies, so you keep control of your data

42. © 2011 GS1 Creating value together with global standards Comparison between the World Wide Web & EPC Network PurposeWWWEPC Network Primary key for searching for information KeywordIdentifiers Provides detailed informationWebsiteEPCIS Locates a particular information resource Website addressAddress of EPCIS Authoritative system that routes requests DNSONS Retrieve and show human-readable information Web BrowserApplication software Locates new sources of relevant information Crawling/indexing by search engines EPCIS publish a record to a DS Source High level design for Discovery Services BRIDGE WP2 1.3

43. © 2011 GS1 Creating value together with global standards 43 Discovery Services Modules Authentication (Identity Management) Authorization (Access Control) Record Registry

44. © 2011 GS1 Creating value together with global standards Identity Assertion 44 GS1 Asserts Bearer of this badge is Ali Rezafard He is representing Afilias He has the SAG DS attribute Assertion only valid in Amsterdam between Sept 27 th & Oct 1 st 2010

45. © 2011 GS1 Creating value together with global standards Authentication (Identity Management) Authorization (Access Control) Record Registry 45 Discovery Services

46. © 2011 GS1 Creating value together with global standards Authentication (Identity Management) Authorization (Access Control) Record Registry 46 Discovery Services

47. © 2011 GS1 Creating value together with global standards Authentication (Identity Management) Authorization (Access Control) Record Registry 47 Discovery Services

48. © 2011 GS1 Creating value together with global standards EPCIS (Event Repository) EPCIS (Event Repository) Authentication (Identity Management) Authorization (Access Control) Record Registry 48 Discovery Services

49. © 2011 GS1 Creating value together with global standards 49 TopicTimeSpeaker(s) Introduction to PR, Traceability and other initiatives1:30 PMKen Traub Food Traceability & Demo1:50 PMBob Celeste-GS1 US "Augmented Traceability": 100% Freshness Guarantee for seafood products 2:30 PMGS1 France Break3:15 PM All Food Traceability & Demo3:45 PMAli Rezafard-Afilias Product Recall4:15 PMMike Sadiwynk-GS1 Canada Intro to DS and EPCIS Features that Help these Programs and Update on Current DS Development 4:45 AMMark Harrison of Cambridge Auto- Id Lab Agenda for Tuesdays Afternoon Session: Far Reaching Benefits of Discovery Services

50. Contact Details GS1 Global Office Avenue Louise 326, bte 10 B-1050 Brussels, Belgium T + 32 2 788 78 00 E contactus@gs1.org W www.gs1.org