1. Extended Packaging - Simple Demonstrator

2. © 2008 GS1 What is this? You can use this demonstrator to show how consumers can access additional product information via their mobile phone. This demonstrator does not use a standards-based approach to Extended Packaging and so should not be considered a scaleable solution

3. © 2008 GS1 Getting started 1.Download a barcode reader to your mobile phone. We recommend you start with the QuickMark reader. View full list of readers on our website.QuickMark reader View full list of readers on our website 2.Once installed, start the reader software on your mobile phone. 3.Print the barcode on the next slide, move your cameraphone over the barcode. 4.The barcode will be decoded and a web link displayed. 5.Click on the link and use your standard phone web access. Follow these instructions to start using the demonstrator:

4. © 2008 GS1 Example barcode and content Scan the barcode below to access additional information about Joes Fish Soup.