1. Rue du Rhône 114 - CH-1204 Geneva - T: +41 22 849 6000 - F: +41 22 849 6001 - www.ecma-international.org 1 HOLOGRAPHIC INFORMATION STORAGE The Challenge of Breaking the 1 Terabyte Small Form Factor, Removable Media Barrier Yoshio Aoki President and CEO and CEO Yoshio Aoki, President and CEO The Technology Advantage March 11th, 2004 Ecma/GA/2004/51

2. Rue du Rhône 114 - CH-1204 Geneva - T: +41 22 849 6000 - F: +41 22 849 6001 - www.ecma-international.org 2 HOLOGRAPHIC INFORMATION STORAGE DO WE NEED MORE CAPACITY ? In 2002, around 500 million optical drives and 13 billion disks were sold. In 2002, approx. 5 Exa­bytes (1EB = 10 18 bytes) of unique information per year were produced, equivalent to 800 megabytes for every man, woman, and child on earth. Digital storage requirements growing at roughly 100% per annum; Development towards an all digital era. Presented by THOMSON at the Photonics Europe 2004 conference in Strassbourg, 2004 April YES !

3. Rue du Rhône 114 - CH-1204 Geneva - T: +41 22 849 6000 - F: +41 22 849 6001 - www.ecma-international.org 3 Major Target Market Healthcare (including Medical Imaging) Gas & Oil Exploration Pharmaceutical Mass Data Storage MANY MASS STORAGE APPLICATIONS INVOLVE DATA ARCHIVING and PREFER WORM

4. Rue du Rhône 114 - CH-1204 Geneva - T: +41 22 849 6000 - F: +41 22 849 6001 - www.ecma-international.org 4 Healthcare Market GE Healthcare Philips Medical 3M Health Information Systems Siemens Medical McKesson Corp. Capgemini

5. Rue du Rhône 114 - CH-1204 Geneva - T: +41 22 849 6000 - F: +41 22 849 6001 - www.ecma-international.org 5 Healthcare Industry Source: www.healthcare-information.com McGraw Hill Company (Sep. 2003)www.healthcare-information.com

6. Rue du Rhône 114 - CH-1204 Geneva - T: +41 22 849 6000 - F: +41 22 849 6001 - www.ecma-international.org 6 Medical Imaging Medical Images CAT scan: 40MB Digital X-ray: 60MB Multislice CAT scan: 500MB Cardiac video: 3GB University of Pittsburgh Medical Center One million diagnosis per year which require imaging Agfa originally set a goal to sell 600TB of storage capacity to its clients in 2003 as part of its health-care business. It reached that target in June. George Cervenka, technical marketing manager, Agfa USA

7. Rue du Rhône 114 - CH-1204 Geneva - T: +41 22 849 6000 - F: +41 22 849 6001 - www.ecma-international.org 7 Oil/Gas Exploration Schlumberger Shell Oil Texaco Belco Oil & Gas Gulf Oil British Petroleum

8. Rue du Rhône 114 - CH-1204 Geneva - T: +41 22 849 6000 - F: +41 22 849 6001 - www.ecma-international.org 8 Pharmaceuticals Pfizer (US) Glaxo Smith Kline (UK) Sanofi-Synthélabo (France) Roche (Switzerland ) Bayer (Germany) Bristol-Meyer (US) : 300TB~500TB/year

9. Rue du Rhône 114 - CH-1204 Geneva - T: +41 22 849 6000 - F: +41 22 849 6001 - www.ecma-international.org 9 Other Markets Bioinformatics/Proteomics Homeland Security Arial Imaging (Geospatial) Simulation & Modeling Animation Video Gaming Broadcasting

10. Rue du Rhône 114 - CH-1204 Geneva - T: +41 22 849 6000 - F: +41 22 849 6001 - www.ecma-international.org 10 What is next ? 0,7 GB9 GB 30~50 GB Optical Disc Technology

11. Rue du Rhône 114 - CH-1204 Geneva - T: +41 22 849 6000 - F: +41 22 849 6001 - www.ecma-international.org 11 Technology Comparison Data are recorded on to the surface as bit by bit in CD/DVD System 1 Bit Data Surface Recording Layer Substrate Conventional Optical Disc Page Data Volumetric Recording Layer Page data are recorded into the volumetric recording layer in Holographic recording HVD ~1μm TM

12. Rue du Rhône 114 - CH-1204 Geneva - T: +41 22 849 6000 - F: +41 22 849 6001 - www.ecma-international.org 12 198519901995200020052010 2015 Availability Year 1M 10M 100M 1G 10G 100G Data Transfer Rate, bits/sec Blu-ray HD DVD 0.1M DVD Tape HIS HDD Data Transfer Rate

13. Rue du Rhône 114 - CH-1204 Geneva - T: +41 22 849 6000 - F: +41 22 849 6001 - www.ecma-international.org 13 Areal Density 100M 1G 10G 100G 1T 10T 198519901995200020052010 Superparamagnetic Effect in Magnetic Disk 100T 2015 Availability Year Areal Density, Gbits/sqin DVD Enhanced Magnetic Disk Drive HDD Blu-ray HD DVD Tape HIS

14. Rue du Rhône 114 - CH-1204 Geneva - T: +41 22 849 6000 - F: +41 22 849 6001 - www.ecma-international.org 14 Conventional & Collinear Optics SLM CMOS Conventional HolographyCollinear Holography Reflective Layer with Servo and Address information Information Beam Reference Beam Reconstruction Beam ( Media Disc Obj. Lens 2 Obj. Lens 1 Obj. Lens Angle Multiplexing plus Sift Multiplexing on the fly Stop and Go

15. Rue du Rhône 114 - CH-1204 Geneva - T: +41 22 849 6000 - F: +41 22 849 6001 - www.ecma-international.org 15 The Technology Advantage Collinear Two beam configuration Co-axially aligned (simple) Conventional Off-axially aligned (complex) Disc type Reflective Transmission Optical servo Focus & Tracking None Read/Write Continuous Stop and Go Optics Compact Bulky Disc Tilt margin Reasonably large Almost none (Disc must be flat)

16. Rue du Rhône 114 - CH-1204 Geneva - T: +41 22 849 6000 - F: +41 22 849 6001 - www.ecma-international.org 16 Conventional Holography Collinear Holography Holographic Recording Patterns Stop and GoOn the Fly

17. Rue du Rhône 114 - CH-1204 Geneva - T: +41 22 849 6000 - F: +41 22 849 6001 - www.ecma-international.org 17 Shift Characteristics Shift multiplexing read/write can be done at 3μpitch Read-out Page Data Shift: 1μm pitch Y X 2μm 3μm 1μm

18. Rue du Rhône 114 - CH-1204 Geneva - T: +41 22 849 6000 - F: +41 22 849 6001 - www.ecma-international.org 18 Phase-Modulated Reference Beam (Personal Code) Spatial Light Modulator Holographic Data Security Personal Information Store Data Information Beam Reference Beam Encryption Key Code Copy Protected and/or Highly Secured Data ! Digital Data is stored by Interference Pattern.

19. Rue du Rhône 114 - CH-1204 Geneva - T: +41 22 849 6000 - F: +41 22 849 6001 - www.ecma-international.org 19 HOLOGRAPHIC INFORMATION STORAGE WHY STANDARDIZE HOLOGRAPHIC INFORMATION STORAGE Currently numerous enterprises - small, medium and very large –are developing and commercializing Holographic Information Storage (HIS) products, with first products are planned for market introduction next year (2005) and are currently undergoing testing. Because many of the applications for these products require the portability of stored information between information processing systems and across multiple platforms, the information stored by holographic means, on dynamic and/or static mediums, must be both removable and interchangeable. The important task of finalizing certain design features for Holographic Information Storage products, which assure portability and interchangeability, and simultaneously evolving industry-wide consensus for those design features, is best accomplished through the structured process of formal standardization involving critical and focused peer review and finalization.

20. Rue du Rhône 114 - CH-1204 Geneva - T: +41 22 849 6000 - F: +41 22 849 6001 - www.ecma-international.org 20 HOLOGRAPHIC INFORMATION STORAGE WHO ARE SOME OF THE CURRENT PLAYERS (1) Fuji Photo Film Imation Toshiba Konica-Minolta Matsushita/Panasonic Memory-Tech Micron Mitsubishi Chemical Nippon Paint OPTWARE PulseTec Sony Toagosei Mitsui Chemical TDK THOMSON NHK Multi-Media Nippon Television Network Tokyo Broadcasting System Fuji Television Network TV Asahi Corporation TV Tokyo Corporation Warner Bros. Disney Universal Pioneer Sanyo JVC NEC InPhase Technologies Maxell Aprilis

21. Rue du Rhône 114 - CH-1204 Geneva - T: +41 22 849 6000 - F: +41 22 849 6001 - www.ecma-international.org 21 HOLOGRAPHIC INFORMATION STORAGE WHO ARE SOME OF THE CURRENT PLAYERS (2) Deutsche Thomson-Brandt GmbH CEA-LETI Moulage Plastique de lOuest Optimal Optik Toptica Photonics AG RWTH Aachen Darmstadt University of Technology Budapest University of Technology and Economics Technical University Berlin Jenoptik LOS GmbH Université d´ Angers Universita Politecnica delle Marche University of Technology and Economy Budapest