1. SUSTAINABLE TOURISM & ROADMAPS: TURNING GREEN
WORLD ECOTOURISM CONFERENCE 2010
SUSTAINABLE TOURISM & ROADMAPS: TURNING GREEN
Greetings to all participants and eco-delegates.
I am delighted to be in this platform of 2nd World Ecotourism Conference: Urban Ecotourism and Biodiversity Hotspots in Developing Countries: Shifting Paradigms and Strategic Adaptations.
I would also like to make a special note of recognition to the secretariat for hosting this event as it signifies the importance of the tourism industry especially ecotourism in contributing towards sustainable development and environmental conservation as well as green economy.
It is indeed an energizing and most welcomed forum in today's world agenda especially in attempting to minimise the impact of climate change.
It is very motivating and encouraging to see such an enthusiastic and concern participants from government officials, key players and captains of the related-industry, society leaders and academic experts from within and outside the country.
Biodiversity Hotspots is a biogeographic region with a significant reservoir of biodiversity that is under threat from humans. The concept of biodiversity hotspots was originated by Norman Myers in two articles in “The Environmentalist” (1988 & 1990), revised after thorough analysis by Myers and others in “Hotspots: Earth’s Biologically Richest and Most Endangered Terrestrial Ecoregions”.
CHIN LOI YOUNG UNDERSECRETARY
POLICY AND PLANNING MINISTRY OF TOURISM 1

2. MALAYSIA TOURISM PERFORMANCE2

3. TOURIST ARRIVALS & RECEIPTS 2000-2009
YEAR
TOURIST ARRIVALS
(MILLION)
TOURIST RECEIPTS
(RM BILLION)
2000
10.2
17.3
2001
12.8
24.2
2002
13.3
25.8
2003
10.6
21.3
2004
15.7
29.7
2005
16.4
31.9
2006
17.5
36.3
2007
20.9
46.1
2008
22.1
49.6
2009
23.6
53.4

4. MALAYSIA TOURISM PERFORMANCE 2000-2009
53.4B
RECEIPTS
(RM BILLION)
46.0B
49.5B
36.2B
31.9B
29.6B
25.7B
24.2B
21.2B
20.9M
17.5M
23.6M
16.4M
22.05M
17.3B
15.7M
13.3M
12.8M
10.6M
10.2M
FUEL PRICE INCREASE, ECONOMIC CRISIS
PANDEMIC H1N1, GLOBAL ECONOMIC CRISIS
TOURIST ARRIVALS
(MILLION)
BALI BOMBING
9/11 BOMBING
SARS/IRAQ WAR
TSUNAMI

5. NATIONAL TOURISM POLICY5

6. NATIONAL TOURISM POLICY: SHIFTING PARADIGMS AND STRATEGIC ADAPTATIONS
To turn the tourism industry into a major, sustainable, viable and quality sector which contributes to the socio-economic development of the country
Socio-economic development includes sustainable development and supporting the local communities

7. OBJECTIVE
To develop a sustainable tourism industry in order to generate a major source of income for the country
To promote the tourism sector professionally, efficiently and continuously to meet the needs and preferences of foreign and local tourists
To strengthen and upgrade a quality service delivery system in order to ensure tourist satisfaction 1 2
to increase the contribution to the nation’s economy
tourist satisfaction and value for money destination
 to be catalytic in developing 1Malaysia through tourism 3

8. ECOTOURISM 8

9. DEFINITION OF ECOTOURISM
Ecotourism is “environmentally responsible travel and visitation to relatively undisturbed natural areas, in order to enjoy and appreciate nature (and any accompanying cultural features, both past and present), that promotes conservation, has low visitors impact, and provides for beneficially active socio-economic involvement of local populations”
National Ecotourism Plan
Malaysia has a wide range of natural and cultural assets that makes ecotourism a highly beneficial, sustainable and long-term form of tourism.
The Plan serves as a comprehensive document for the country in developing ecotourism potentials/ areas/ sides.

10. ELEMENTS OF ECOTOURISM SUSTAINABLE DEVELOPMENT
Benefits for the people of the area
Repairing whatever damage is unavoidable
Preventing damage as far as possible
Low impact on the environment and local culture
SUSTAINABLE DEVELOPMENT

11. Malaysia Forested Land Area 60% Virgin Rainforest in Malaysia
WHY ECOTOURISM
75%
Malaysia Forested Land Area
60%
Virgin Rainforest in Malaysia
Rich with natural and cultural wonders
Source: Letter from Mr. Lee Choon Loong; WEC2010 to Y.Bhg. Dato’ KSU.

12. SUSTAINABLE DEVELOPMENT & ECOTOURISM
Developing Malaysia’s vast ecotourism potential involves careful planning and effective implementation. The National Ecotourism Plan has therefore been adopted to provide policy and development guidelines in line with the overall sustainable development of the country and promote ecotourism as a tool for conservation

13. SUSTAINABLE DEVELOPMENT IN ECOTOURISM
HOW DOES ECOTOURISM FALL WITHIN
SUSTAINABLE DEVELOPMENT
meeting the needs of the present without compromising the ability of future generations to meet their own needs
using resources wisely so that economic growth is viable in the long term
provide returns that can be measured in monetary as well as other intangible benefits to current and future generations of locals and foreign visitors

14. NATIONAL ECOTOURISM PLAN14

15. NATIONAL TOURISM POLICY & NATIONAL TOURISM PLAN
National Ecotourism Plan
Sustainable development
Carrying
capacity

16. NATIONAL ECOTOURISM PLAN
Introduced in 1996
Aims to assist the Government (Federal & State) in the development of Malaysia’s ecotourism potentials
Appropriate instrument within the overall sustainable development of Malaysia
Effective tool for conservation of the natural and cultural heritage of the country providing socio-economic benefits to local communities
7 volumes and 25 Booklets (
21 Action Plans
52 Project suggestions
Top 10 places
25 Guidelines

17. The National Ecotourism Plan Ecotourism Potential: Site Listing
7 Volume/25 Guidelines
Executive Summary
The National Ecotourism Plan
Ecotourism Potential: Site Listing
Ecotourism Guidelines for Malaysia
Current Status of Ecotourism in Malaysia
Malaysia’s lace in the Region
Annexes
7 Volumes Main Report
Executive Summary
The National Ecotourism Plan
Ecotourism Potential: Site Listing
Ecotourism Guidelines for Malaysia
Current Status of Ecotourism in Malaysia
Malaysia’s lace in the Region
Annexes

18. 25 Guidelines under National Ecotourism Plan
7 Volume/25 Guidelines
To address specific activities and functions in all ecotourism areas, from the general to the specific
To guide management of sites in specific habitats
To form a basis for standards of best practice
To be a foundation for continual evaluation and improvement
25 Guidelines under National Ecotourism Plan
Guide 1:

19. 25 Guidelines divided in 4 Categories
Guidelines for Categorising Sites and Activities
Carrying and Limits of Acceptable Change
Guidelines according to Ecosystem
Guidelines according to Activity
25 Guidelines divided in 4 Categories
Guide 1: Guide for categorising sites
Guide 2. Basic requirement for all ecotourism sites; studies of carrying capacity must be carried out for every site; day-to-day management practices must be capable of modification so as to limit changes to acceptable level
Guides 3-10: These guides refer to particular ecosystems. Typically only one set of these guidelines will apply too a given ecotourism area. Or a few guidelines in large areas where several different ecosystems are represented.
Guides 11-25: These guidelines refer to specific practices which may be carried in every ecotourism area. They indicate planning needs, management practices, administrative structures, etc

20. AMONG TYPES OF ECOSYSTEM
Marine Parks and Islands
National Parks, Reserves and Other Forests
Mangroves Sites
Recreational Forest Reserves
Rivers, Waterfalls, Lakes Beach Sites
Limestone Hills and Cave Sites

21. Guidelines Guide 1: Guide for categorising sites
Guide 2: Basic requirement for all ecotourism sites; studies of carrying capacity must be carried out for every site; day-to- day management practices must be capable of modification so as to limit changes to acceptable level
Guides 3-10: These guides refer to particular ecosystems. Typically only one set of these guidelines will apply too a given ecotourism area. Or a few guidelines in large areas where several different ecosystems are represented.
Guides 11-25: These guidelines refer to specific practices which may be carried in every ecotourism area. They indicate planning needs, management practices, administrative structures, etc

22. GREEN TOURISM INITIATIVE
1. How to Categorize Sites and Activities
2. Carrying Capacity and Limits of Acceptable Change
3. Marine Parks and Islands
4. National Parks and Reserves
5. Mangroves
6. Recreational Forests
7. Limestone Hills and Caves
8. Rivers, Waterfalls and Lakes

23. GREEN TOURISM INITIATIVE
9. Beaches
10. Mountains
11. Zoning, Site Plans and Architecture
12. Use of Local Accommodation
13. Accreditation
14. Interpretation, Education and Guide Training
15. Codes of Ethics
16. Visitor's Responsibilities

24. GREEN TOURISM INITIATIVE
17. Health and Safety
18. Waste Disposal
19. Local Community Participation
20. Economic Structuring
21. Assessing Tenders and Bids
22. Marketing and Promotion
23. Conservation Programmes
24. Monitoring Programmes
25. Minimising Negative Impacts

25. CURRENT GREEN TOURISM INITIATIVES: PARKS & GARDENS IN MALAYSIA
Development and maintenance of Parks and Gardens should include conservation and consideration of green tourism and proper implementation of natural landscape
MARDI Agrotech,
Cameron Highlands, Pahang
Concrete and cement/ bricks development should be minimize as possible. Greenery aspects must be given due consideration in maintaining natural landscape
Bukit Fraser, Pahang

26. 1MALAYSIA GREEN TOURISM”
“1MALAYSIA CLEAN,
1MALAYSIA GREEN TOURISM”
To encourage the spirit of cleanliness and love towards the nature between the Malaysians especially in tourism attraction areas.
OBJECTIVE OF CAMPAIGN

27. 1MALAYSIA GREEN TOURISM”
“1MALAYSIA CLEAN,
1MALAYSIA GREEN TOURISM”
Roadshow with Aznil Haji Nawawi and “Mr. Bin” with Students Tourism Club (Kelab Pelancongan Pelajar)
Gotong-Royong Activities
“Plant a Tree”  Homestay
Training-skills  Enhancing skills -planting and landscape activities
Continouos Tourism Related Education – compulsory to all tourist guides
Programmes

28. IMPEDIMENTS 28

29. IMPEDIMENTS: SUSTAINABLE DEVELOPMENT
Understanding ecosystem/biodiversity
Disposal of Solid/ Liquid Waste
Green initiatives: Carbon Emission and Production
Human Resource
Natural Tourist Guides
Local Participations
Awareness among the locals/implementors
Importance of sustainable development
Preserving Environment

30. CONCLUSION 30

31. GREEN TOURISM & SUSTAINABLE DEVELOPMENT
Developing Malaysia’s vast ecotourism potential involves careful planning and effective implementation. The National Ecotourism Plan has therefore been adopted to provide policy and development guidelines in line with the overall sustainable development of the country and promote ecotourism as a tool for conservation

32. THANK YOU 32