1. 1 English SOL Institute Elementary Media Literacy (Grades 4 & 5) Strand English SOL Institute Elementary Media Literacy (Grades 4 & 5) Strand Charlene M. Feliton & Monica Robinson Norfolk Public Schools

2. Media Literacy Quiz Take the Challenge Take the Challenge Take the Challenge Take the Challenge 2

3. Media Then and Now 3

4. Standard Overview 4.3 The student will learn how media messages are constructed and for what purposes. a) Differentiate between auditory, visual, and written media messages. b) Identify the characteristics of various media messages. 5.3 The student will learn how media messages are constructed and for what purposes. a) Differentiate between auditory, visual, and written media messages. b) Identify the characteristics and effectiveness of a variety of media messages. 6.3 The student will understand the elements of media literacy. a) Compare and contrast auditory, visual, and written media messages. b) Identify the characteristics and effectiveness of a variety of media messages. c) Craft and publish audience-specific media messages. 4.3 The student will learn how media messages are constructed and for what purposes. a) Differentiate between auditory, visual, and written media messages. b) Identify the characteristics of various media messages. 5.3 The student will learn how media messages are constructed and for what purposes. a) Differentiate between auditory, visual, and written media messages. b) Identify the characteristics and effectiveness of a variety of media messages. 6.3 The student will understand the elements of media literacy. a) Compare and contrast auditory, visual, and written media messages. b) Identify the characteristics and effectiveness of a variety of media messages. c) Craft and publish audience-specific media messages. 4

5. 5 Media Literacy (Grades 4 & 5) Strand should be integrated into content area lessons Strand should be integrated into content area lessons Critical thinking/viewing of media emphasized Critical thinking/viewing of media emphasized Deconstruction emphasized beginning in grade 5 Deconstruction emphasized beginning in grade 5 Key Points in Media Literacy

6. 6 Media Literacy (Grades 4 & 5) Key Points in Media Literacy Several attributes examined: authorship, format, audience, content, and purpose (audience and purpose only at grade 4) Several attributes examined: authorship, format, audience, content, and purpose (audience and purpose only at grade 4) Students not just consumers but producers of media (beginning at grade 5) Students not just consumers but producers of media (beginning at grade 5)

7. Types of Media Messages 7 music, radio, speeches, video, etc. Auditory Media television, video, Web- based materials, etc. Visual Media newspapers, magazines, books, advertising, etc. Written Media

8. Understanding the Standard 8 Who is the person or persons meant to see the message? Audience Why is the message being sent – is it meant to persuade, inform, entertain, sell, or a combination of these? Purpose

9. Attributes of the Constructed Message (5 th Grade) Audience Purpose Format Authorship Content 9 Who is meant to see the message? Why is it being sent? What specific elements did the creator(s) use for effects? Who constructed the message? What is the visible and embedded content (values, points of view, facts/opinions)?

10. Lesson Plan Suggestion 10 Analyzing Characteristics of Media Messages What is the FORMAT?  Audience  Visual  Written Who is the intended AUDIENCE? What are the MESSAGE Features?  Facts  Opinions  Point of View  Values What MODE of delivery was used?  Newspaper  Magazine  Radio  Television  Film  Web/Internet Who is the author and what is his EXPECTATION OR INTENTION of the message?

11. Table Activity With the members of your group, analyze the different media samples in your table folder using the FAMME GO.With the members of your group, analyze the different media samples in your table folder using the FAMME GO. Select one member of your group to share your findings.Select one member of your group to share your findings. With the members of your group, analyze the different media samples in your table folder using the FAMME GO.With the members of your group, analyze the different media samples in your table folder using the FAMME GO. Select one member of your group to share your findings.Select one member of your group to share your findings. 11

12. Extension Lessons Create a scavenger hunt using school approved research sites and/or publicationsCreate a scavenger hunt using school approved research sites and/or publications Have students create Presidential Campaign PostersHave students create Presidential Campaign Posters Tracking Media Engagement ActivityTracking Media Engagement Activity Have students create a WANTED webpage for a historical figureHave students create a WANTED webpage for a historical figure Have students create an radio advertisement for their favorite toy. What would they say about this toy to catch the listeners’ attention?Have students create an radio advertisement for their favorite toy. What would they say about this toy to catch the listeners’ attention? Create a scavenger hunt using school approved research sites and/or publicationsCreate a scavenger hunt using school approved research sites and/or publications Have students create Presidential Campaign PostersHave students create Presidential Campaign Posters Tracking Media Engagement ActivityTracking Media Engagement Activity Have students create a WANTED webpage for a historical figureHave students create a WANTED webpage for a historical figure Have students create an radio advertisement for their favorite toy. What would they say about this toy to catch the listeners’ attention?Have students create an radio advertisement for their favorite toy. What would they say about this toy to catch the listeners’ attention? 12

13. Online Teacher Resources 13 http://www.pbs.org/teachers/digital-media-literacy/ http://www.pbs.org/teachers/digital-media- literacy/quiz-yourself http://www.commonsensemedia.org/advice-for- parents/selling-kids-tips http://www.livingroomcandidate.org/commercials/ 1996

14. Questions/Feedback/IdeasQuestions/Feedback/Ideas 14

15. Contact Information Charlene M. Feliton cfeliton@nps.k12.va.us Monica Robinson morobins@nps.k12.va.us Charlene M. Feliton cfeliton@nps.k12.va.us Monica Robinson morobins@nps.k12.va.us 15

16. 16 Reference within this presentation to any specific commercial or non-commercial product, process, or service by trade name, trademark, manufacturer or otherwise does not constitute or imply an endorsement, recommendation, or favoring by the Virginia Department of Education. DisclaimerDisclaimer