1. Ch. 7: Short-run Costs and Output Decisions
are based on
INFORMATION 1.
The quantity of output to supply
The price of output 2.
How to produce that output (which technique to use)
Techniques of production available* 3.
The quantity of each input to demand
The price of inputs*
*Determines production costs

2. Costs in the Short Run
The short run is a period of time for which two conditions hold:
The firm is operating with at least one factor of production being fixed.
Firms can neither enter nor exit an industry.
There are two types factors of production (inputs) in the short-run: fixed and variable
 two types of costs: fixed costs and variable costs.
Fixed cost is any cost that does not depend on the firm’s level of output. These costs are incurred even if the firm is producing nothing.
Variable cost is a cost that depends on the level of production chosen.

3. Costs in the Short Run TC = TFC + TVC
Total Cost (TC) of Production is the sum of Total Fixed Costs (TFC) and Total Variable Costs (TVC):
TC = TFC + TVC
Total Fixed Costs (TFC): Firms have no control over fixed costs in the short run. For this reason, fixed costs are sometimes called sunk costs.
Average fixed cost (AFC) is the total fixed cost (TFC) divided by the number of units of output (q)

4. Short-Run Fixed Cost (Total and Average) for Widget, Inc.q
TFC
AFC 55 1
55.00 2
27.50 3
18.33 4
13.75 5
11.00 6
9.17 7
7.86 8
6.88 9
6.11 10
5.50
AFC falls as output rises; a phenomenon sometimes called spreading overhead.

5. Total Variable Costs
Total Variable Costs (TVC) depend on the level of production. The relationship should be positive: as the firm produces more output, total variable costs will increase. The question is how does it increase?
Marginal cost (MC) is the increase in total cost that results from producing one more unit of output.
Marginal cost reflects changes in variable costs. It measures the additional cost of inputs required to produce each successive unit of output.
Because, by definition,

6. Costs of Production Schedule for Widget, Inc.Q
TVC
TFC TC
MC=TC/ q 55
--- 1 30 85 2
110 25 3 75
130 4
105
160 5
155
210 6
225
280 7
315
370 8
425
480 9
555
610 10
705
760

7. The Shape of the Marginal Cost Curve in the Short Run
The fact that in the short run every firm is constrained by some fixed input(s) means that:
The firm has limited capacity to produce output
The firm faces diminishing marginal product for its variable inputs (Chapter 6)
As a firm approaches that capacity, it becomes increasingly costly to produce successively higher levels of output.
Example:
From Ch. 6 L TP
MPL 1 10 2 25 3 35 4 40 5 42 6

8. The Shape of the Marginal Cost Curve in the Short Run
Marginal costs ultimately increase with output in the short run.

9. Graphing Total Variable Costs and Marginal Costs: Widget, Inc.
Total variable costs always increase with output. The marginal cost curve shows how total variable cost changes with single unit increases in total output.
For output levels below q=3, TVC increases at a decreasing rate. For output levels above q=3, TVC increases at an increasing rate.

10. Graphing Total Variable Costs and Marginal Costs: The General Case$
Total variable costs always increase with output.
In general, TVC might initially increase with q at a decreasing rate, but will eventually begin to increase with q at an increasing rate due to the law of diminishing marginal product (diminishing returns)
TVC qo q
$ per unit MC qo q

11. Average Variable Cost
Average variable cost (AVC) is the total variable cost divided by the number of units of output.
Marginal cost is the cost of one additional unit. Average variable cost is the average variable cost per unit of all the units being produced.
Average variable cost follows marginal cost, but lags behind.

12. Complete Cost Schedule for Widget, Inc.Q
TVC
TFC
TC =
TVC+TFC
MC=
TVC/ q
AVC=
TVC/q
AFC=
TFC/q
ATC=
TC/q 55
--- 1 30 85 2
110 25 3 75
130 20 4
105
160 5
155
210 50 6
225
280 70 7
315
370 90 8
425
480 9
555
610 10
705
760
150

13. Relationship Between Average Variable Cost and Marginal Cost: Widget, Inc.MC
AVC

14. Relationship Between Average Variable Cost and Marginal Cost: The General Case
$ per unit
When marginal cost is below average cost, average cost is declining. This occurs for output levels below q1.
When marginal cost is above average cost, average cost is increasing. This occurs for output levels greater than q1.
Rising marginal cost intersects average variable cost at the minimum point of AVC. MC
AVC q qo q1
For output levels between qo and q1, MC is rising (diminishing returns set in) but MC is still less than AVC, so AVC continues to fall.

15. Total Costs: The General Case
Adding TFC to TVC means adding the same amount of total fixed cost to every level of total variable cost.
Thus, the total cost curve has the same shape as the total variable cost curve; it is simply higher by an amount equal to TFC.
TC = TVC + TFC

16. Total Costs: Widget, Inc.
The curvature pf TVC amd TC is not obvious in this graph, but an examination of the numbers shows us that rate of increase in total costs is initially decreasing and then begins to increase. TC
TVC
TFC

17. Average Total Cost: The General Case
Average total cost (ATC) is total cost divided by the number of units of output (q).
ATC = AFC + AVC
but also:
Because AFC falls with output, an ever-declining amount is added to AVC.

18. Relationship Between Average Total Cost and Marginal Cost: General Case
If marginal cost is below average total cost, average total cost will decline toward marginal cost.
If marginal cost is above average total cost, average total cost will increase.
Marginal cost intersects average total cost and average variable cost curves at their minimum points.

19. Average and Marginal Cost Curves: Widget, Inc.MC
ATC
AVC

20. Interpreting the Numbers
Pick an output level and examine the numbers: IF our widget manufacturer produces q = 4 units 
Total costs are TC = $160 where $55 of this cost is fixed and must be paid even if the firm produces q = 0 units; $105 are total variable costs: the cost of the variable inputs that were used to produce the 4 units of output.
MC = $30 meaning the 4th unit increased total costs by $30. On the margin, the 4th unit incurred $30 in additional variable costs.
ATC = $ 40 which is $ 40 per unit produced. On average each of the 4 units cost $ 40 to produce.
AVC = $ which is $ per unit produced. On average, each of the 4 units incurred $26.25 in variable costs.
AFC = $ which is $ per unit produced. On average, each of the 4 units incurred $13.75 in fixed costs.

21. Output Decisions: Revenues, Costs, and Profit Maximization
In the short run, a competitive firm faces a demand curve that is simply a horizontal line at the market equilibrium price. The firm “looks” to the market to get the market price. Now it must decide what output level to offer for sale (its “quantity supplied”).
Widget Firm
Widget Market S d
$70
$70 D Q q

22. Total Revenue (TR) and Marginal Revenue (MR)
Total revenue (TR) is the total amount that a firm takes in from the sale of its output.
TR = p * q
Marginal revenue (MR) is the additional revenue that a firm takes in when it increases output by one additional unit. Because a perfectly competitive firm can all it wants to at the market price, P = MR. (Price and Marginal Revenue are equivalent concepts)

23. Comparing Costs and Revenues to Maximize Profit
The Profit-Maximizing Rule:
The profit-maximizing level of output (q*) for all firms is the output level where MR = MC.
The key idea is that firms will ↑ q long as MR > MC. But as q ↑, MC ↑ while MR stays flat. The firm will maximize profits at the output level q where MR = MC. Beyond this output level, the firm would not want to ↑ q because that would cause MC > MR and thus lower profits.
But, in perfect competition, MR ≡ P  the profit-maximizing perfectly competitive firm will produce up to the point where the marginal cost of the last unit produced equals the price it receives from selling this last unit (q* is where P = MC)

24. Profit Analysis for Widget, Inc.
Apply the profit-maximizing rule: find q* where P = MC. This occurs at q = 6. The profit levels for the various output levels are shown in the last column. It is true that q = 5 yields the same profit as q = 6. This does not invalidate the rule; the discrepancy is due to the “whole numbers” problem

25. Graph of Profit-Maximization
Widget Market
Widget Firm S MC
ATC
$70 d
$70
AVC D
q*=6
At any market price, the marginal cost curve shows the output level that maximizes profit. Thus, the marginal cost curve of a perfectly competitive profit-maximizing firm is the firm’s short-run supply curve with one caveat that we will study in the next chapter.