1. Richard E. Mayer

2. Jessica Martin Fall 2013

3.  Segmenting  Pre-training  Modality

4.  Multi-media message is presented in learner-paced segments.  View a quick video on the segmenting principle from the link below: › YouTubeVideo: Segmenting Principle YouTubeVideo: Segmenting Principle

5.  Allow learner to control pace of presentation.  Continue button

6.  Learner knows the names and characteristics of the main concepts

7.  Mayer, Mathias, and Wetzell (2012) › Two-stage learning process  Component Model  Casual Model

8.  Multimedia message uses spoken words rather than printed words

10.  Preliminary evidence supports all 3 theories.  “Further research work is also needed to better understand the condition under which each of the principles is most effective”

11. Richard E.Mayer

12.  Coherence  Signaling  Redundancy  Spatial Contiguity  Temporal Contiguity

14.  Extraneous material excluded

15.  Cues are added to highlight essential material

17.  Corresponding words and pictures are presented close together.

18.  Corresponding narration and animation are presented simultaneously.

19. “The designer should take learner characteristics into account and be aware that well-designed multimedia instruction may be most effective for low-experience learners and high-spatial learners.”

20. Richard E. Mayer

21.  Personalization  Voice  Image

22. “Social cues may prime social responses in learners that lead to Deeper cognitive processing during learning hence better test Performance.”

23.  Words presented in conversational style rather than formal style › “I” and “you”

24.  Standard-accented human voice instead of machine or foreign-accented voice.

25.  Speaker’s image in on the screen rather than off screen