1. FDOT – District 1 2004 Commuter Choices Summit PART 1

2. Overview of Organizations Sarasota/Manatee Commuter Assistance Sarasota/Manatee Commuter Assistance Serving commuter trips that originate or end in either Manatee County or Sarasota County Serving commuter trips that originate or end in either Manatee County or Sarasota County Transportation Management Organizations (TMOs) Transportation Management Organizations (TMOs) None None Partnerships Partnerships Sarasota County Area Transit Sarasota County Area Transit Manatee County Area Transit Manatee County Area Transit Sarasota/Manatee MPO Sarasota/Manatee MPO Sarasota County Government Sarasota County Government Manatee County Government Manatee County Government FDOT FDOT

3. Objectives During the Past Year To Increase Awareness To Increase Awareness Additional Employers/Employees choosing Alternative Transportation Additional Employers/Employees choosing Alternative Transportation Commuter Benefits Program Commuter Benefits Program ERH Program ERH Program

4. Key Products and Services Offered During the Past Year Ridematching Ridematching Zip Code Analysis Zip Code Analysis Emergency Ride Home Emergency Ride Home Park & Ride Lots Park & Ride Lots Carpool, Vanpool, Transit Carpool, Vanpool, Transit Assistance With Employee Benefits Assistance With Employee Benefits Program Startup Subsidy Program Startup Subsidy Third Party Van-lease Contracted Agent Third Party Van-lease Contracted Agent

5. Marketing Efforts During the Past Year Commuter Choices Week Commuter Choices Week WSJT Cool Jazz Series (Ads & Sponsorship) WSJT Cool Jazz Series (Ads & Sponsorship) Bike Criterium Race & Festival Bike Criterium Race & Festival Employee Flyers/Surveys Employee Flyers/Surveys Web Page Web Page Print Ads Print Ads

6. Commuter Choices Week May 10 – 14 May 10 – 14 Live Radio Remotes Live Radio Remotes BCC Proclamations BCC Proclamations Partnerships Partnerships Free T-Shirts Free T-Shirts Free Bagels Free Bagels Free Pizza Free Pizza

7. Commuter Choices Week

9. WSJT Cool Jazz Series S/MCAP Banner S/MCAP Banner Tent & Table Tent & Table 60 Second Radio Ads 60 Second Radio Ads Free Tickets Free Tickets 10 Second Promos 10 Second Promos Six Public Jazz Events Six Public Jazz Events

10. WSJT Cool Jazz Series

11. WSJT Radio Ad WSJT Radio Ad WSJT Smooth Jazz 94.1 FM Commercial Copy Client: SCAT Sarasota/Manatee Commuter Assistance Spot Length: 60 Music: upbeat jazz behind commercial ARE YOU NOTICING GAS PRICES ARE SOARING? THE AVERAGE PERSON DRIVING TO WORK ALONE SPENDS $20 PER DAY OR MORE ON CAR EXPENSES, MAINTENANCE, INSURANCE AND GAS. THAT’S OVER $7,000 PER YEAR! WHY NOT SHARE THE COST OF YOUR COMMUTE TO WORK WITH A CARPOOL, VANPOOL OR TRANSIT? THE SARASOTA/MANATEE COMMUTER ASSISTANCE PROGRAM IS DESIGNED TO HELP COORDINATE ALTERNATIVE MODES OF TRANSPORTATION TO AND FROM WORK. EMPLOYERS AND EMPLOYEES CAN SAVE MONEY AND GAIN TAX ADVANTAGES. OTHER BENEFITS INCLUDE NEW 8 TO 12 PASSENGER VANS, INSURANCE, MAINTENANCE, 24 HOUR TOWING SERVICE AND A FREE EMERGENCY RIDE HOME. SAVE MONEY, REDUCE MILEAGE AND THE WEAR AND TEAR ON YOUR CAR. ALTERNATIVE TRANSPORTATION BENEFITS THE COMMUNITY WITH CLEANER AIR, LESS TRAFFIC AND LESS FUEL CONSUMPTION. FOR MORE INFORMATION, CALL SARASOTA/MANATEE COMMUTER ASSISTANCE TOLL FREE NUMBER AT (866) 585-RIDE. THAT’S (866) 585-7433. SARASOTA/MANATEE COMMUTER ASSISTANCE…AMERICA’S WAY TO WORK!

12. Bike Criterium & Festival Sponsorship Sponsorship Bike Give-Away Bike Give-Away Rideshare Applications Rideshare Applications Promo Items Promo Items S/MCAP Information S/MCAP Information

13. Bike Criterium & Festival

14. Employee Flyers & Survey

15. Web Page Sarasota/Manatee Commuter Assistance Program Contact Information | Find Additional Content Contact InformationFind Additional Content Sarasota/Manatee Commuter Assistance Program is your resource center for commute options, whether you are a commuter, employer, developer or government agency. This program is administered by Sarasota County Government and currently serves Manatee and Sarasota counties. The Sarasota Manatee Commuter Assistance Program serves all commuter work trips which begin or end in Sarasota or Manatee County. If you're a commuter looking for information on an easier and more affordable way to get to work, click Commuter Programs and Services. If you're an employer interested in how you can help your employees ease their commute and save money doing so, click Employer Programs and Services. More... (pg.1) Commuter Programs and Services (pg.2) Employer Programs and Services(pg.1) Commuter Programs and Services(pg.2) Employer Programs and Services

16. Print Ads

18. Key Accomplishments During the Past Year Public Awareness Public Awareness Sponsorships Sponsorships Print Ads Print Ads Radio Ads Radio Ads Commuter Choices Week Commuter Choices Week Targeted Groups Targeted Groups County & City Government Employees County & City Government Employees Large Employers, Schools Large Employers, Schools Geo-coded Groups Geo-coded Groups Manatee County Government, PGT Industries, City of Sarasota Manatee County Government, PGT Industries, City of Sarasota Partnerships Partnerships Bike & Pedestrian Committees, Environmental Groups, Chambers of Commerce, Parks & Recreation Bike & Pedestrian Committees, Environmental Groups, Chambers of Commerce, Parks & Recreation

19. Challenges & Opportunities Anticipated in Upcoming Year Additional Employer/Employee Participation Additional Employer/Employee Participation Additional Vanpools & Carpools Additional Vanpools & Carpools Part Time Staff Employee Part Time Staff Employee Third Party Ridematching Contracted Agent Third Party Ridematching Contracted Agent Regional Ridematching Services (BACS) Regional Ridematching Services (BACS)

20. Wouldn’t it be nice if … Additional Funds Were Available Additional Funds Were Available More Permanent Funds for Subsidy More Permanent Funds for Subsidy Continued Career Education/Commuter Choice Continued Career Education/Commuter Choice Additional Employer/Employee Outreach Additional Employer/Employee Outreach More Successful Employer Participation More Successful Employer Participation

21. Your District’s Contact Information Jan Parham, FDOT Program Manager Jan Parham, FDOT Program Manager 1-863-519-2390 1-863-519-2390 jan.parham@dot.state.fl.us jan.parham@dot.state.fl.us Dom Locascio, CAP Director Dom Locascio, CAP Director 1-866-585-RIDE ( 7433 ) 1-866-585-RIDE ( 7433 ) Dlocasci@scgov.net Dlocasci@scgov.net Transit Agency Representatives- Transit Agency Representatives- Ralf Heseler, MCAT Manager Ralf Heseler, MCAT Manager 941-747-8621 941-747-8621 ralf.heseler@co.manatee.fl.us ralf.heseler@co.manatee.fl.us Brenda Miller, SCAT Manager Brenda Miller, SCAT Manager 941-861-1016 941-861-1016 Bmiller@scgov.net Bmiller@scgov.net

22. FDOT – District One 2004 Commuter Choice Summit PART 2

23. Organizations Involved in Commuter Choice in District 1 Local Commuter Assistance Programs (CAPs) Local Commuter Assistance Programs (CAPs) LeeTran CAP LeeTran CAP Transportation Management Organizations (TMOs) Transportation Management Organizations (TMOs) None None Partnerships Partnerships FDOT FDOT VPSI VPSI Lee County MPO Lee County MPO Program Participants Program Participants

24. Objectives During the Past Year Develop Marketing Plan Create New CAP Direct Mail Piece/Brochure Direct mail campaign to Lee County's 50 largest employers Presentations to at least 20 of Lee County’s 50 largest employers Increase total number of vanpools to nine Develop a Guaranteed Ride Home Program Research/Purchase rideshare matching software Create rideshare matching database, integrate into website PLAN – DO – CHECK - ACT

25. Key Products and Services Offered During the Past Year by LeeTran Third Party Van-lease Contracted Agent Third Party Van-lease Contracted Agent Carpool, Vanpool, Transit Carpool, Vanpool, Transit Assistance With Employee Benefits Assistance With Employee Benefits PLAN – DO – CHECK - ACT

26. Implementation Efforts During the Past Year by LeeTran Public Education Campaign Public Education Campaign Web Site Web Site Direct Mail Direct Mail Increase Number of Vanpools Increase Number of Vanpools PLAN – DO – CHECK - ACT

27. Key Accomplishments During the Past Year Public Education Campaign Newspaper advertising introducing Connexus Advertising on 30 LeeTran benches throughout Lee County Traffic Report Sponsorships on Radio Painted and applied Connexus decals to 3 vans Website Purchased Domain Name - www.rideconnexus.com PLAN – DO – CHECK - ACT

28. Key Accomplishments During the Past Year Direct Mail Direct mail letter introducing the Connexus program human resources directors of 100 largest employers Designed/Printed information packet for the direct mail campaign to large employers Increase Vanpools Established 5 new vanpools - total number at 6 before Hurricane Charley, now at 4 PLAN – DO – CHECK - ACT

29. Challenges & Opportunities Anticipated in Upcoming Year Additional Employer/Employee Participation Additional Employer/Employee Participation Additional Vanpools & Carpools Additional Vanpools & Carpools Ridematching Implementation Ridematching Implementation Purchase Software Purchase Software Third Party Third Party Both Both Increasing services available on Web Page Increasing services available on Web Page Increase Public Awareness Increase Public Awareness PLAN – DO – CHECK - ACT

30. Wouldn’t it be nice if … CAP program became a regional program for SW Florida CAP program became a regional program for SW Florida We added additional staff (or could clone ourselves) We added additional staff (or could clone ourselves)

31. LeeTran CAP Contact Information FDOT Representative - Richard Shine FDOT Representative - Richard Shine 239-461-4300, richard.shine@dot.state.fl.us 239-461-4300, richard.shine@dot.state.fl.us CAP Manager - Jeff Shuler CAP Manager - Jeff Shuler 239-277-5012 x 2223, shulerjc@leegov.com 239-277-5012 x 2223, shulerjc@leegov.com CAP Specialist - Evelyn Thornton CAP Specialist - Evelyn Thornton 239-277-5012 x 2242, ethornton@leegov.com 239-277-5012 x 2242, ethornton@leegov.com