1. 2013 Walk MS Online Fundraising Guide

2. Walk MS: Step by Step Guide Learn How To: Access Your Participant Center Fundraise With Facebook Navigate Your Participant Center Home Page Update Your Fundraising Goal Send Emails From Your Participant Center View and Import Contacts Manage Groups Check Your Progress Customize Your Personal Page Update Your URL and Settings Post Photos and Video Add/Remove Personal Page Components View Your Personal Page Team Captains Contact Walk MS NYC – Southern NY

3. Access Your Participant Center Step 1: Go to www.walkMSnyc.org and enter your username and password in the top right corner.www.walkMSnyc.org Step 2: Once you’ve logged in, click the “Walk MS Participant Center” link that appears in that same top right box. Step 3: Choose the link to your specific walk site to access your participant center. 1 2

4. Fundraise With Facebook On the homepage of your Participant Center, click on the Facebook icon at the bottom of the screen to access the Walk MS Facebook application.

5. Step 1: Update your Facebook status with the "Get the Word Out" feature, and make it easier than ever for your friends to support you with a donation. Your friends can click directly on the status update to donate to your efforts! Step 2: Make your profile picture the Walk MS logo, a convenient way to remind all of your friends on Facebook that you're participating and raising money for the National MS Society. Step 3: View your personalized fundraising badge. Your fundraising badge includes a thermometer that keeps track of your fundraising progress, and provides an easy way to check your real time fundraising status in Facebook. Fundraise With Facebook (cont.) 1 2 3

6. Click the Share Your Story button to share with other participants of National MS Society events, and read the stories other participants like you have posted about their own connections to the National MS Society.

7. Fundraise With Facebook (cont.) Schedule Newsfeeds to remind your friends on Facebook that you are participating and fundraising for Walk MS. Check off the feeds you’d like to schedule, and they will update your status automatically on the noted dates.

8. Navigate Your Participant Center Home Page From your Participant Center you can: 1.Visit the “Email” page to send emails to your potential donors. 2.View your overall fundraising progress. 3.Learn ways to utilize your Participant Center and get fundraising updates 4.Visit the “Progress” page to view your overall fundraising progress and see who has donated to you. 5.Edit your personal page and tell others why you are participating in Walk MS. 6.Learn “What To Do Next.” This box changes with suggestions to help you with your fundraising and get the most out of your Participant Center. Detailed instructions on the Participant Center features are available on the following pages. 1 2 3 456

9. Update Your Fundraising Goal From your Participant Center home page, you can update your goal by using the “change” link.

10. Send Emails From Your Participant Center Compose and send solicitation, recruitment, and thank you emails from your Participant Center. A link to your personal page will be inserted automatically into each email. 1.Need help getting started? Use one of the SUGGESTED MESSAGE TEMPLATES. 2.Save your email as a DRAFT to work on later, PREVIEW your email before sending, or SAVE IT AS A TEMPLATE to use again later. 3.COMPOSE emails, save and view DRAFTS, view SENT emails, view your CONTACTS and GROUPS pages 123

11. View and Import Contacts On the “Email” page, you can create and maintain your personal Convio address book 1.Click on “Import Contacts” to import contacts from another email application you use (such as Gmail or Yahoo!) and follow the step by step instructions. You can also upload a.csv file exported from another email client (such as Hotmail, Outlook, or AOL). 2.Add contacts manually by choosing “Add a contact” and typing in each contact name and email address. 1 2

12. View and Import Contacts On the “Email” page, you can create and maintain your personal Convio address book 1.Click on “Import Contacts” to import contacts from another email application you use (such as Gmail or Yahoo!) and follow the step by step instructions. You can also upload a.csv file exported from another email client (such as Hotmail, Outlook, or AOL). 2.Add contacts manually by choosing “Add a contact” and typing in each contact name and email address. 1 2

13. 1 2 3 Manage Groups Create different groups to organize your contacts. You can then personalize messages and send to selected groups. For example, you may have a group entitled “Friends and Family” or one entitled “Co-workers.” 1.To create a group, click on “Create Group” 2.Once the group is created, click the box next to the contacts you wish to add and click the drop down arrow of “Add to Group.” Select the group you wish to add these contacts to. 3.Check and uncheck the boxes next to your group names to select those you want to email. Then click “Compose Message” to add those contacts to an email. 4.You can view your contacts and send emails to different groups automatically created (such as Donors, Unthanked Donors, Past Teammates, Never Emailed, etc.) or a group you created (such as Friends) 4

14. Check Your Progress 1.View your fundraising progress and keep track of the donations you receive. 2.Enter donations you receive offline so that they can show up in your overall total. 1 2

15. Enter Gifts Received Offline You can enter gifts you receive offline to have them displayed on the fundraising honor roll on your personal web page. Please note: Donations entered here are considered “unconfirmed.” Please send in the donation so that it can be “confirmed” towards you fundraising total. Make a Donation By Mail: To make a donation by check, please make the check payable to Walk MS (site name: i.e., Orange County/Manhattan/etc.), and mail it to the address below. Be sure to include the name of the participant you are supporting in the memo section of the check. Please do not send cash. Send a check to cover the cash donations that you receive. Mail Donations To: National MS Society Attn: Walk MS P.O. Box 10123 Uniondale, NY 11555

16. Customize Your Personal Page From the “Personal Page” tab, you can customize the content that appears on your personal fundraising webpage. 1.Personalize your URL and change the status of your page to either “Private” or “Public.” 2.Customize the title of your page 3.Share your story! Update the text that will display on your fundraising page. 4.Save or preview your page. Remember to save your work often! 5.Update the CONTENT, PHOTOS/VIDEO, and COMPONENTS that display on your personal fundraising page. Detailed instructions on the Personal Page features are available on the following pages. 1 2 3 4 5

17. Update Your URL and Settings 1 3 2 1.Update the URL of your personal fundraising page. You can send this to your potential donors to direct them to your page. Your URL will look like: http://main.nationalmssociety.org/goto/[yourcustomizationhere] 2.You can change your status to either a “Public” or “Private” setting. If your profile is set to “Public,” others will be able to search for your page, and if it is set to “Private” you will not show up on any search or on your team page. 3.Remember to click Save to apply your settings.

18. Post Photos and Video Post photos or a YouTube video directly to your personal fundraising page.

19. Add/Remove Personal Page Components Add components that will display on your personal fundraising page. Visit your personal page to update your personal blog

20. View Your Personal Page You can view your Fundraising Page two ways: 1.By clicking the “Preview” link in the Personal Page section of your participant center. 2.By going to www.walkMSnyc.org and searching for yourself using the “Donate” link. www.walkMSnyc.org

21. 12 3 Team Captains Team Captains can do a number of things from their homepage, such as: 1.View and edit the “Team Page”. 2.View the team roster. 3.Send a message that will show up on the Participant Center Home page of your teammates.

22. Team Captains (cont.) From the team page, Team Captains have the ability to: 1.Update the Team Page URL. 2. Update the text on the team page to let others know about your team and why you are participating in Walk MS. 3.Upload a photo that will display on the team page. 4. To change your team recruitment or fundraising goals, please contact us at 212-463-9791 or teams@msnyc.org. teams@msnyc.org 1 2 3

23. Team Captains (cont.) You can view your Team Page two ways: 1.By clicking the “Preview” link in the Team Page section of your participant center. 2.By going to www.walkMSnyc.org and searching for your team using the “Donate” link.www.walkMSnyc.org

24. Contact Walk MS NYC – Southern NY Still have questions? Contact us, and we can help you at walkMS@msnyc.org or 212-463-9791