1. Source: Left Header Right Header Shadow Box © 1995 The Boston Consulting Group All rights reserved - 1 - Andy Meyers 1996; Several rights reserved ROMANCE: AN ANALYSIS June 28, 1996 By Andy Meyers

2. Source: Left Header Right Header Shadow Box © 1995 The Boston Consulting Group All rights reserved - 2 - Andy Meyers 1996; Several rights reserved AGENDA My Relationships Past Present Our Relationship in Detail Evaluation

3. Source: Left Header Right Header Shadow Box © 1995 The Boston Consulting Group All rights reserved - 3 - Andy Meyers 1996; Several rights reserved DIFFERENT RELATIONSHIPS PROVIDE DIFFERENT THINGS Illustrative Example Source: Internal focus groups; BCG analysis

4. Source: Left Header Right Header Shadow Box © 1995 The Boston Consulting Group All rights reserved - 4 - Andy Meyers 1996; Several rights reserved INCREASE IN RELATIONSHIP DURATION AND INTENSITY Psycho Set Back Process, But Recovery Under Way Source: Emotional baggage; BCG analysis

5. Source: Left Header Right Header Shadow Box © 1995 The Boston Consulting Group All rights reserved - 5 - Andy Meyers 1996; Several rights reserved YOU RANK HIGHLY AMONG EXISTING RELATIONSHIPS Source: WAGNER; BCG analysis

6. Source: Left Header Right Header Shadow Box © 1995 The Boston Consulting Group All rights reserved - 6 - Andy Meyers 1996; Several rights reserved RELATIONSHIP DRIVERS Source: Poets, Romantics, Self-Help books; BCG analysis

7. Source: Left Header Right Header Shadow Box © 1995 The Boston Consulting Group All rights reserved - 7 - Andy Meyers 1996; Several rights reserved PERSONAL INTERESTS MOSTLY COMPATIBLE Greatest Gap in Sex, Shopping Source: Cosmo Magazine questionnaire; BCG analysis

8. Source: Left Header Right Header Shadow Box © 1995 The Boston Consulting Group All rights reserved - 8 - Andy Meyers 1996; Several rights reserved Name EyesHairHeightBodyLegsFace You Sharon Stone The Psycho Earnest Borgnine Your Sister Roseanne Satan (1) PHYSICAL CHARACTERISTICS STRONG (1) Satan requires eternal damnation Source: Individual Hormonal Response; BCG analysis

9. Source: Left Header Right Header Shadow Box © 1995 The Boston Consulting Group All rights reserved - 9 - Andy Meyers 1996; Several rights reserved OVERALL RANKING IS TOP BOX Sister Also A Top Prospect High Low LowHigh Physical Appearance Personality Earnest Borgnine You Supermodels The Psycho Co- Worker Your Sister Wilma Flintstone (1) (1) Wilma Flintstone is a fictional character Likelihood of going out in near future Source: Thin air; BCG analysis

10. Source: Left Header Right Header Shadow Box © 1995 The Boston Consulting Group All rights reserved - 10 - Andy Meyers 1996; Several rights reserved RESPONSE TO RELATIONSHIP HAS BEEN MIXED “ If she want’s him, fine. They deserve each other ” - Ex-girlfriend (The Psycho) “ I didn’t even know they were going out ” - Co- worker “ They make a cute couple ” - Mutual Friend “ I think it’s great. ” - Officemate “ She doesn’t look Jewish” - Female Parent “ It’s impossible to generalize. You gotta understand this is a relationship business.” - Mutual Friend “ It’s impossible to generalize. You gotta understand this is a relationship business.” - Mutual Friend “She’s a babe” - Male friend “I thought he was gay.” - Female Friend Reaction has been positive......But awareness of relationship is low Source: Market interviews; unsolicited opinions; BCG analysis

11. Source: Left Header Right Header Shadow Box © 1995 The Boston Consulting Group All rights reserved - 11 - Andy Meyers 1996; Several rights reserved BENCHMARKS SUGGEST WE ARE ON SCHEDULE You & Me My Parents Kym & Chris Liz Taylor (Average) First First Meet Official DateKissParentsStatusEngagedMarriageAffairDivorce Time After Initial Meeting 2 Wks4 Wks2 Months3 Months - - - - 6 Months7 Months 8 Months - 9 Months 11 Months - 27 Yrs 2 Wks3 Wks 2 Yrs 2 Yrs 8 Yrs 10 Yrs - - - 1 day - Never 11 Wks 12 Wks 14 Wks 15 Wks official Stage of Relationship Repeat On Regular Basis “Liz Loop” Can Undermine Long-Term Success Source: Family reunion; People Magazine; BCG Analysis

12. Source: Left Header Right Header Shadow Box © 1995 The Boston Consulting Group All rights reserved - 12 - Andy Meyers 1996; Several rights reserved SUMMARY Relationship Strong Compatible Engaging Affectionate Long term prospects strong Maintain awareness of possible roadblocks

13. Source: Left Header Right Header Shadow Box © 1995 The Boston Consulting Group All rights reserved - 13 - Andy Meyers 1996; Several rights reserved THE REBUTTAL June 28, 1996 10 Seconds After First Set of Slides

14. Source: Left Header Right Header Shadow Box © 1995 The Boston Consulting Group All rights reserved - 14 - Andy Meyers 1996; Several rights reserved DISCONNECT BETWEEN CUSTOMER NEEDS AND EXISTING SERVICE Source: My heart; no analysis

15. Source: Left Header Right Header Shadow Box © 1995 The Boston Consulting Group All rights reserved - 15 - Andy Meyers 1996; Several rights reserved SUMMARY Relationship Weakening Formal Uncommunicative Long term prospects dwindling Roadblocks are here today Speak in English, not in slides I’M OUTTA HERE !!