1. Faculty of Creative Industries and Business Department of Management and Marketing 2015 Māori Business Ngaire Molyneux Department of Management and Marketing Faculty of Creative Industry and Business

2. >>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS Sept 09 Stand out in a Crowd Sept 23 PPD Business Forum … where we will facilitate a panel discussion featuring some of New Zealand’s most inspiring business leaders. This is a unique opportunity to ‘undress’ the qualities that drive success by these successful business leaders. What is it that inspires these people to learn more, do more and become more? How have they overcome obstacles to increase their business performance? Link to register: http://us3.campaign-archive2.com/?u=b2a9f46e28f5c0ab9e6ff57a9&id=b6c62ffcbc&e=1e91a32efd Admin >>DEPARTMENT TITLE EDIT IN HEADER & FOOTER

3. >>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS Marae protocol and briefing from Hohepa Additional material on Moddle Week 7 Maori Business lecture courtesy Ngaire Finalising Teams Assign Two and Three- need to check in with each of you Marking? Marae Visit Tuesday 15 th meet 182-2001 3pm for 3.10 outside Marae 3.15 to 4.15 concluding in wharekai for light refreshments Week 7 BSNS5600 Evening class >>DEPARTMENT TITLE EDIT IN HEADER & FOOTER

4. >>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS Nga mihi nui kia koutou, nga tauira (students) o te whare wananga o wairaka (Unitec) Mataatua te waka (canoe) Ohinemataroa te awa (river or ocean) Maunga Pōhatu o Taiarahia oku Maunga (mountain) Ko Tuhoe te iwi (Tribe) Ko Ngatirongo te hapu (subtribe) Tauarau te marae (village) Pepeha DEPARTMENT OF MARKETING AND MANAGEMENT

5. >>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS Kaupapa Māori Entrepreneurship: Henry (2007) defined it as, “entrepreneurial flair, underpinned by a sense of commitment to Māori community, whether it be whanau, hapu or iwi….entrepreneurship and innovation for, with Māori”. Kaupapa Māori – A Māori world view Kaupapa Māori DEPARTMENT OF MARKETING AND MANAGEMENT

6. >>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS Māori are among the most entrepreneurial indigenous ethnicities in the world (GEM 2005) Commerce, entrepreneurship and business enterprise was a central feature of Traditional Māori life Trading within and between hapu and iwi was common. What is Māori Business >>DEPARTMENT OF MARKETING AND MANAGEMENT

7. >>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS Māori Business aimed at providing for the; Physical, social and spiritual wellbeing of whanau, hapu and iwi groups Protecting and building the resource base (kaitiakitanga) Assets and resources were collectively ‘owned’. Multiple bottom line, “social, cultural, environmental, spiritual, economic goals. Characteristics of Māori Business >>DEPARTMENT OF MARKETING AND MANAGEMENT

8. >>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS Rangatiratanga: (leadership, authority, guardianship and ownership rights) 1. Management for current and future requirements. 2. Strategic development and oversight, 3. Relationship development and maintenance, 4. Problem-solving, conflict resolution and peace-making, 5. Adaptation, risk analysis and management. What is Māori Business >>DEPARTMENT OF MARKETING AND MANAGEMENT

9. >>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS Control and strategic decision-making vested primarily in rangatira Tino Rangatiratanga – Self determination. What is Māori Business >>DEPARTMENT OF MARKETING AND MANAGEMENT

10. >>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS Features that identify a Māori Business as being Māori are flexible and may be; Māori shareholding 2degrees ( 20%) https://www.2degreesmobile.co.nz/company/ Shotover Jet (100% ) http://www.shotoverjet.com/ Nga Tahu Tourism (100%) (11 mins) http://www.ngaitahutourism.co.nz/ What is Māori Business >>DEPARTMENT MARKETING AND MANAGEMENT

11. >>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS Māori ownership, partnership, joint ventures with other Māori businesses Koru Cabs - exclusive crew carrier to our national airline. http://www.tpk.govt.nz/en/mo-te-puni-kokiri/kokiri-magazine/kokiri- 25-2012/maori-taxi-co-first-off-the-rank/#.Ve9QeJdH69Y Wijohn Consulting group.- Now Deloitte New Zealand https://nz.linkedin.com/pub/leon-wijohn/40/2a1/5a7 What is Māori Business >>DEPARTMENT MARKETING AND MANAGEMENT

12. >>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS Organisational culture reflecting Māori values Tainui Group Holdings http://www.tgh.co.nz/default.asp?sid=1&cid=&aid= Having Māori staff (Te Reo specialists) https://www.youtube.com/watch?v=FB66XrTeTk4 What is Māori Business >>DEPARTMENT MARKETING AND MANAGEMENT

13. >>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS Using Māori values in business practices, branding, and marketing (most of them) Tohu Wines http://www.tohuwines.co.nz/page/home.aspx Mangatu Blocks Corporation http://www.mangatu.co.nz/about-mangatu/ Tamaki Tours http://www.tamakitours.com/tamaki-corporate/welcome-to-tamaki- heritageexperience_idl=2_idt=3038_id=17511_.html What is Māori Business >>DEPARTMENT MARKETING AND MANAGEMENT

14. >>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS Māori businesses are businesses or enterprises that are: Owned by Māori and/or Fully or substantially controlled by Māori, and/or Operating according to traditional and/or contemporary Māori culture and values There are similarities between Māori businesses and New Zealand businesses Some Māori businesses operate in an identical manner to non- Māori businesses. What is Māori Business >>DEPARTMENT MARKETING AND MANAGEMENT

15. >>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS The unique factors to Māori business from general’ businesses in New Zealand can be broken down into two main categories: Legislative and Māori Culture / Values Legislation specific to Māori Business Includes Māori Reserved Lands Act (1997) Te Ture Whenua Māori Act (1993) Māori Fisheries Act (2004) >>DEPARTMENT MARKETING AND MANAGEMENT

16. >>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS Māori Values Tikanga (ways of doing business) Kotahitanga: Māori unity, shared sense of belonging Tino rangatiratanga: Self-determination, ownership, control Whanaungatanga: An ethic of belonging, kinship Kaitiakitanga: Guardianship of natural resources Wairuatanga: Spirituality Manaakitanga: Hospitality, generosity, care, and giving Tuhono: Cross-sectoral alignment of Māori aspirations on all dimensions Puawaitanga: The best possible return is sought on integrated goals Purotu: Multiple responsibilities and levels of accountability >>DEPARTMENT TITLE EDIT IN HEADER & FOOTER

17. >>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS Issues for Māori (& Pakeha) Business Interests Collective ownership of Māori Assets (cannot use as security for loans, or sell easily) Intellectual property (taonga) ownership ( Branding & marketing imagery, knowledge) Treaty of Waitangi claims (Wai 262 et al) tino rangatiratanga “full authority” taonga katoa “all their treasured things” (traditional knowledge, artistic, cultural works, important places, flora and fauna). Issues Māori Business >>DEPARTMENT TITLE EDIT IN HEADER & FOOTER

18. >>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS Between Māori and the Crown Gave Tino Rangatiratanga over Taonga Katoa to Māori (there were translation difficulties) Gave right to govern and enact laws to Crown. >>DEPARTMENT TITLE EDIT IN HEADER & FOOTER Treaty of Waitangi (a partnership)

19. >>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS T reaty recognised Māori ownership of their lands and other properties, gave Māori the same rights as British citizens. The 3 principles are Protection, Participation and Partnership. Provides immense opportunities for business with laid down principles Helps unleash and discover economic, cultural potential of Whanau, Hapu, Iwi >>DEPARTMENT TITLE EDIT IN HEADER & FOOTER Treaty of Waitangi (a partnership)

20. >>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS Makes New Zealand/ Aotearoa a bicultural nation Tangata whenua (people of the land) Tangata tiriti (people of the treaty) Treaty of Waitangi >>DEPARTMENT TITLE EDIT IN HEADER & FOOTER

21. >>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS Māori business leaders understand that business is grown through relationships Māori can balance social and economic objectives Māori can take a long-term as well as sustainable perspective Māori business is increasingly investing, lifting productivity, diversifying and moving up the value chain. Opportunities >>DEPARTMENT MARKETING AND MANAGEMENT

22. >>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS The Māori owned asset base has an estimated worth of $36 billion The collectively owned Māori economy is exposed to the primary sectors of farming, forestry and fishing and has grown faster than the New Zealand economy from 2000-2005 Māori enterprises are significant contributors to economic performance and important players in export-oriented primary industries (BERL 2011). http://www.westpac.co.nz/rednews/business/maori- business-is-new-zealand-business/ http://www.westpac.co.nz/rednews/business/maori- business-is-new-zealand-business/ Opportunities >>DEPARTMENT MARKETING AND MANAGEMENT

23. >>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS Māori culture is a point of difference for Māori businesses and entrepreneurs Māori culture can be seen as a latent competitive advantage for New Zealand. Opportunities >>DEPARTMENT MARKETING AND MANAGEMENT

24. >>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS This competitive advantage provides a vehicle for innovation as well as internationalisation of products and services Opportunities >>DEPARTMENT MARKETING AND MANAGEMENT

25. >>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS Improvements in one impact positively for the other as the same social and economic drivers underpin both economies If the Māori economy can continue to be grown at the same rate or faster than the New Zealand economy, it will produce a win-win situation creating more jobs and growth for all New Zealand. Māori and non-Māori interests are complementary and Māori success does not detract from or lessen the prospects of other New Zealanders Impact on General Business >>DEPARTMENT MARKETING AND MANAGEMENT

26. >>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS Impact on General Business >>DEPARTMENT MARKETING AND MANAGEMENT Central to economic development realisation for Māori and for Aotearoa is the partnership relationship embodied in the Treaty of Waitangi. Māori are committed to New Zealand’s success

27. >>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS Iwi Map >>DEPARTMENT TITLE EDIT IN HEADER & FOOTER