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Public Relations Manager Vocabulary PowerPoint Created by the University of North Texas in partnership with the Texas Education Agency
Public Relations The ways that a company uses to give itself a good image. This is how it tries to make itself look good. UNT in partnership with TEA, Copyright © 2008. All rights reserved. 2
Public Relations Manager This is the person hired by the company or business (the client) to make them look good! UNT in partnership with TEA, Copyright © 2008. All rights reserved. 3
Image The way that you appear to other people. UNT in partnership with TEA, Copyright © 2008. All rights reserved. 4
Client A person or a business who hires you to perform a task. UNT in partnership with TEA, Copyright © 2008. All rights reserved. 5
Public Anyone who has ever or will ever form an opinion about the client. UNT in partnership with TEA, Copyright © 2008. All rights reserved. 6
Publicity Information about a person or business that is handed out to get the public’s attention or approval. –Usually done through a press release. UNT in partnership with TEA, Copyright © 2008. All rights reserved. 7
Press Release An written statement sent to the media for the purpose of letting them know all the good things that the company is doing. –Press releases are sent out in order to get publicity. UNT in partnership with TEA, Copyright © 2008. All rights reserved. 8
Media One of several ways to communicate information to a large number of people. –Media would include: Newspapers TV stations Web sites Magazines Radio stations –Also called “media outlets” UNT in partnership with TEA, Copyright © 2008. All rights reserved. 9
Writing a News Release #2 Objectives State the purpose of a news release Be able to write an effective news release Text Books today. No initial reading.
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