1. ABARE Outlook Conference 2010 March 2, Canberra

2. Source - AWBC Australian Wine Export Performance – 1996 to 2009

3. Aust wine exports - USA / UK - 2005 to 2009 Value decline $AU 565m in 5yrs Source - AWBC

4. Significant Industry Challenges

5. Top 10 Export Growth Markets – 2005 to 2009 6 of 10 fastest growing markets are in Asia MarketValue (2005)Value (2009)% growth CHINA, PR$13,500,519$129,985,729862.82% VIETNAM$1,761,317$3,513,08099.46% HONG KONG$23,123,598$44,514,23092.51% FINLAND$10,679,623$18,240,32270.80% UNITED ARAB EMIRATES$6,571,210$10,349,40957.50% PAPUA NEW GUINEA$1,583,036$2,378,29150.24% PHILIPPINES$2,652,045$3,856,41145.41% THAILAND$7,546,640$10,536,26239.62% KOREA, R$6,908,722$9,169,38832.72% POLAND$2,253,938$2,939,54730.42% Top 10 Total (AUD)$77,740,836$237,686,070205.74% Source - AWBC

6. 0.5L 20.0L 0.005L 0.4L 0 200 400 600 800 1,000 1,200 1,400 China Pop. 1.34bn India Pop 1.1bn UK Pop. 61m Ch / Ind Million Litres 0.50L 0.4L 0.005L 20L Combined average consumption China, India = 0.25L Emerging Market Opportunity – example 2009 Pop’n / market sizeConsumption / capita Increase effect?

7. “Where to Next?”: ● Big opportunity but significant challenges also ● Don’t turn your back on traditional markets ● Industry action and cooperation

8. ABARE Outlook Conference 2010 March 2, 2010