1. EMV – The New Landscape 21 Days & 12 Hours
Jerry R Smith

2. Talking Points Who are the companies:
First Data
Ignite Payments
EMV – What, Why, How and Does it apply to your company?
The Flow of a Credit Card Transaction
Processing Environments
PCI (Payment Card Industry)
Cost Savings Tips & Incentives
Q&A

3. Who is First Data? #1 Acquirer in the industry
Responsible for over 70% of all the transactions processed in the US.
Has over 600 channels that “resell” their services.
Ignite Payments
ISO
RSA
Wells Fargo
PNC
Processes over 1 million EMV transactions per month

4. Who is Ignite Payments? Subsidiary of First Data
Comprised of over 400 agent offices throughout the US
Ignite Payments AIP – Agent office in Scottsdale, Arizona
60+ Endorsements/Partnerships
Manage over $1 billion in annual credit card receipts
Less than 1% attrition

5. Terminology What Does EMV Mean To You? Liability Shift to Merchants
Associations
MasterCard, Visa, Discover & American Express
Issuing Banks
i.e. Capitol One, etc.
EMV
Europay, MasterCard & Visa
What Does EMV Mean To You?
Added Layer of Security
Liability Shift to Merchants

6. EMV Statistics U.S. is set to transition:
1.2 billion payment cards
8 million point-of-sale (POS) terminals
Estimated cost to issuers and merchants will exceed $6.8 billion in the U.S.

7. Why EMV?

8. Who Pays for Fraudulent Transactions?
Cardholders
Issuing Banks
Merchants
Processors

9. Cardholder Credit Card: Debit Card: Maximum of $50.
Zero liability if reported lost or stolen prior to any transactions.
No liability for “card not present” transactions.
Debit Card:
Up to $50 if reported within 2 business days.
After 2 business days, but less than 60 calendar days $500.
After 60 calendar days, up to the entire amount.

10. Leverage -- Chargebacks
Issuing Banks
Bad Debt
Fraud
Leverage -- Chargebacks

11. Merchant Interchange + Pricing
Interchange is what MasterCard, Visa and Discover & American Express charge every processor in the US. (it is the true cost of the transaction)
Based on the risk associated with the transaction & how “rich” is the rewards program.
Evaluated twice a year – April & October
90% of your bill is derived from Interchange, dues and assessments.
Interchange + Pricing

12. Processors
Ultimately Responsible

13. The Flow of the Transaction

14. The Flow of the Money +
InterChange
Credit Card
Processor
Member

15. EMV 101
How It Works

16. Processing Options EMV Devices -- Capable versus Certified
(4-6 month process)
Stand Alone Terminals
(Dial up or Ethernet – FD130)
Peripheral FD Devices
(FD35 & 40)
ERP’s and POS Systems
(MX915, VX805 and MagTek DynaPro)
Mobile Device
(Clover Go)
Wireless Terminals
(FD410)
Gateway
(Same as ERP’s and POS Systems)

17. Clover Go
First Data’s EMV Certified Mobile Solution
Launching September 12th.
***Incentive – up to 3 “Clover Go’s” at no cost for any attendee who signs up for this program by the end of September***

18. 90% of data breaches impact small businesses
PCI Certification
Originated in 2005 – Mandated 2010
Annual Self Assessment Questionnaire
Monthly non-validation fees – Fines will be more
Quarterly Scans
90% of data breaches impact small businesses
***If you “swipe” transactions, upgrade your current processing environment to be able to accept chip cards***

19. TransArmor Solution Proprietary to First Data
TransArmor -- Encrypts & Tokenizes
$100k Breach Assistance
Quarterly Scans (if applicable)

20. Cost Savings Tips & Incentives
B2B – Level 2 and/or 3 Processing
B2C – Mobile App
NCTC – Emerging Market
All Attendees -- Downgrades

21. Does EMV Apply to your Business?
Swiped – if you swipe 1 transaction it applies
MOTO (mail order/telephone order) & eCommerce
3-D Secure:
AKA – Verified by Visa and MasterCard Secure Code
First Data is certified

22. Next Step Audit your existing processing environment:
Use your current processor OR
Allow Ignite Payments to audit your existing environment and quantify any cost savings
Webinar Incentive -- $1,000 Gift Card Drawing
Statements must be received by 5pm PDT on 9/16/2015
Drawing to be held at 8am PDT on 9/17/2015

23. Fax 866-867-1084 Attention: Gretchen Must mark “Webinar Attendee”
Gretchen Rauch
Fax Attention: Gretchen
Must mark “Webinar Attendee”
Call Ext 100
Additional Resources:

24. Questions & Answers