2. Background to 42 BELOW Reason for being – 42 BELOW - Super Premium Vodka’s critical value is Purity - New Zealand is known as a Pure place

3. Reason for being – SOUTH - Premium Gin’s critical ingredient is Freshness - New Zealand also owns Freshness as a value - Total of 9 botanicals including Kawakawa leaves and Manuka berries for a zesty & unique taste A SOUTH perspective

4. This is substantiated by; - The 42 nd parallel is a location for a world benchmark in air purity - The water we use comes from under an extinct volcano and receives the highest purity rating possible – Aa - Use of GM free wheat - Unique “high saturation” 4 distillation process Reason For Being (cont’d) Our origin and these facts mean we have genuine credentials to be creating super premium vodka and gin. Consumers need this evidence. Consumers need to justify their decision: “I Drink 42 Below because..” Unlike the thinly disguised corporate veneer of brands such as Turi, Effen, Level etc.. Brands need a real story behind them to succeed. That they are made in a pristine environment with care and craft. Not in a factory in New Jersey.

5. - Gold - SIAL, France. Only vodka to ever receive Gold - Gold - World Spirit Awards (Monde Selection), Brussels, 2005 - Gold – World Spirit Awards (Monde Selection), Brussels, 2004 - Gold - Beverage Testing Institute (Manuka Honey) - Gold – San Francisco Spirit Awards 2005 - 1st Equal In The World - Independent blind tasting, UK - 90-95/100 Wine Enthusiast 2003 & 2004 “Most Awarded Vodka in the World” Awards Not only do brands need genuine credentials, they need genuine endorsement to succeed in the long term. 42 BELOW

6. - Grand Gold – World Spirits Awards (Monde Selection), Brussels, 2005 - Gold – British Packaging Awards - Shine, 2004 - Rated #1 – UK Bartenders Guild Presidents Choice - Silver – World Spirit Awards (Monde Selection), Brussels, 2004 - Silver – San Francisco Spirit Awards, 2004 Awards (contd) Not only do brands need genuine credentials, they need genuine endorsement to succeed in the long term. SOUTH

7. - First bottle sold in 1999 - Commercialised mid 2002 - Listed company on NZX October 2003 - Now in 5000 accounts worldwide, including: - Ritz, Mandarin Oriental, Milk & Honey – London - Le Ritz, Murano, George V, Plaza Athenne, Buddha Bar - Paris - Beverly Hills Hotel, Shelter - LA - Soho House, Bungalow 8, Table 50 – NYC - Dragon I, Red, Drop, 1/5, Kee Club – Hong Kong Company History

8. Geographic Coverage - 4 core markets (NZ, Australia, UK, USA) - Also in Singapore, Canada, Mexico, Hong Kong, France, Malaysia, Thailand, Taiwan, Japan, China, Germany, France, Spain. - Initiating activity in Netherlands, Italy, Russia

9. 42 Below is New Zealand’s fastest growing company Since it’s commercial debut in 2002, 42 Below has achieved exponential growth and worldwide recognition. Founded on purity of Origin, which is relevant to most beverages – but particularly to vodka. 42 Below sells premium spirits to over 5000 accounts worldwide. 42 Below Vodka is the world’s most awarded vodka. South Gin has the world’s highest award for gin.

10. 20 25 30 35 40 45 50 55 60 42 BelowBacardiBrown Forman DiageoFoster's Luctor Int.LVMHNolet SpiritsPernod Ricard Vin & Sprit Price per bottle (A$) Vodka – Australian Wholesale 42 Below Finlan dia Grey Goose Smirno ff Kirov Karloff Skyy (Gruppo Campari) Vincent Van Gogh - Belveder e Vodka -Chopin Ketel One Stolichna ya Wyboro wa Absolu t Source: ALM Wholesale Prices super premium premium maInstream

11. Gin – Australian Wholesale Vicker’s London Dry Bombay Sapphire Gordon’s London Dry Vincent Van Gogh Seagram ’s London Dry Beefeate r Plymouth Source: ALM Wholesale Prices South

12. 42 Below’s success lies in building strongly differentiated brands with massive appeal to increasingly cynical consumers

13. We know how to get attention… without great cost. CWC INTERNATIONAL NEWS SPOTS AMERICAN TV APPEARANCES

14. Product Details Product Variations - 42 BELOW Pure - 42 BELOW Passionfruit - 42 BELOW Manuka Honey - 42 BELOW Feijoa - 42 BELOW Kiwifruit - SOUTH Gin - Sizes - 50ml, 500ml, 700ml, 750ml, 1 litre - 3 litre display bottles

15. P.R. Activity Class ArenaLeeds Guide E.S. StyleDrinks Int. Harvey Nichols City Guide Square Meal

16. Marketing Activity Street & viral based as opposed to mass media. Delivers a deeper impression and more cost effective. Bar tenders a key target, to drive word of mouth. Includes: Viral emails… Jay Leno ShowCold Pizza with Jeremy PivenCold Pizza with Jeremy Piven Fashion TVMTV with Andy Dick

17. Vodka University for bar staff Covers 15 different vodkas 2 hour course History, distilling, production & character of major vodkas Staff Training for Oddbins

18. Yearly Incentive – A trip for best performer as a VIP guest at our Cocktail World Cup in Queenstown, New Zealand Bar Staff Incentive Program: Cocktail World Cup

19. Instore Point Of Sale Neck Tags Cocktail Books Gift Boxes Posters T Shirts Shelf Talkers Banners

20. 420 Spring Water  420 is drawn from an extinct volcanic spring over 1000 feet below the surface near the 42 nd parallel – where a benchmark is set for water (rated Aa) and air quality (also Aa) is set.  Geologically the youngest country on Earth, and having only recently been inhabited by humans - New Zealand is the most un-polluted environment on the planet.  420 will appeal to health and image conscious consumers with high disposable incomes.  420 is bottled in a super high-density plastic which makes it ideal for night clubs and cafes.

21. 42 Below Pure 700ml –$12.00 per bottle 42 Below Flavours 700ml - $12.00 per bottle SOUTH Gin 700ml – $12.00 per bottle 420 Spring Water 420ml – $1.30 per bottle Below the line marketing support – 10% of invoice Pricing & A&P Support