1. Tropical Cyclone Coverage At The Weather Channel INFORMATION FORECASTS IMPACTS UNCERTAINTY OUTREACH & EDUCATION

2. What does The Weather Channel attempt to tell the public? Official forecasts Official watches/warnings Uncertainty* Potential impacts* Real-time impacts via live video* (when it is “safe”)

4. Track Uncertainty The root of over warning Not always the same Not the same as landfall uncertainty

5. WIND IMPACTS Damage related to wind speed squared Damage starts near 50 mph Locally complex due to flying debris & varied construction Often wind direction & duration dependent

6. Lili- Cat 1 at landfall

7. Inland Wind Impacts

8. Dvorak On-Air!

9. TWC Tropical Cyclone Wave Forecasts/Impacts 1)

10. SURGE IMPACTS

15. TROPICAL CYCLONE RAIN POTENTIAL-NOT RELATED MUCH TO STRENGTH!

18. TWC EM Bulletins Available for all coastal states Your message not ours Far reaching Can prevent shadow/over- evacuations Can save lives!

19. TWC EM BULLETINS Local EM information out through state EM Every state has protected web site Able to pick county (s) Able to write message(s) Able to update/change any time!

20. THE WEATHER CHANNEL HURRICANE COVERAGE We supply timely & accurate Emergency Management information on-air We are professional and consistent with hurricane forecasts and live coverage

21. TWC LIVE COVERAGE Safety first Well-planned Constraints Reminding the public Seeing is believing

22. Education & Outreach TWC talks and presentations TWC teaching tools TWC collaboration: NWS/FEMA/EDUCATION TWC public service TWC packages/stories TWC science fair participation

23. TWC’s other information sources TWC radio TWC.com can be very important when cable is out!