1. Professional Development Workshop: Tough Questions – Good Answers, Taking Control of Presentations and Interviews April 06, 2008 Tom Calcagni Chief Communications Strategist SLA SLA Pharmaceutical & Health Technology Division 2008 Spring Meeting

2. April 6, 2008 Love of Interviews and Presentations How many of you would rather crawl on broken glass than make presentations or answer questions?

3. April 6, 2008 What You Will Learn Today How to Take Control of Any Interview Performance Reviews Board Presentations Video Conferences Public Speaking Job InterviewsThe Whirling Swirling World of Interviews and Presentations

4. April 6, 2008 What Makes News? Characteristics Of A News Story How Many Can You Name?

5. April 6, 2008 Why The Book?

6. April 6, 2008 Messages Are King Whats the Difference Between an Answer and a Message? What Do You Want to Say? What Are Your Three Key Messages? Focus on What, How and Why How Do You Determine Your Messages? What Questions Would You Expect? Use the Five Ws To Help Identify Anticipated Questions

7. April 6, 2008 Sample Messages What Message: With more than 11 thousand members in some 70 countries…The Special Libraries Association is the global organization for innovative information professionals and their strategic partners.

8. April 6, 2008 Sample Messages How Message: SLAs mission is to promote and strengthen its members through learning, advocacy, and networking initiatives. SLA offers an extensive number of professional education programs through its industry leading Click University, gives members an opportunity to network at chapter and division meetings and at the SLA Annual Conference & INFO-EXPO, and advocates strongly on behalf of info pros and the profession to communicate the value and importance info pros provide to organizational decision making.

9. April 6, 2008 Sample Messages Why Message: For nearly 100 years, SLA has helped members enhance their professional knowledge and capabilities through education, networking and advocacy, and contributes to the success of the profession and to the knowledgeable men and women who work in the information field.

10. April 6, 2008 Making Messages Work For You What How Why Know Your Messages Responding to Open-Ended Questions Answering Tricky Questions Reinforcing Key Thoughts Three Uses For Messages

11. April 6, 2008 Breakout One: Developing Personal/Professional Messages

12. April 6, 2008 Making Messages Work For You What How Why Know Your Messages Responding to Open-Ended Questions Answering Tricky Questions Reinforcing Key Thoughts Three Uses For Messages

13. April 6, 2008 Tricky Questio n Types Open Ended Loaded Preface Speculative AorB Third Party Mirror

14. April 6, 2008 Open-Ended Question Open-Ended Question Why Answer Why Answer Answering Open-Ended Questions How Answer How Answer What Answer What Answer

15. April 6, 2008 How Answer How Answer Why Answer Why Answer What Answer What Answer Re-emphasizing Key Messages TRANSISTIONAL PHRASETRANSISTIONAL PHRASE T R A N S I S T I O N A L P H R A S E Follow-Up Question Follow-Up Question "But I think the real point here is... "But what I think people really want to know is.." "But I think it's important to keep in mind that..." Answer

16. April 6, 2008 How Answer How Answer Why Answer Why Answer What Answer What Answer Answering Tricky Questions Tricky Question Tricky Question TRANSISTIONAL PHRASETRANSISTIONAL PHRASE T R A N S I S T I O N A L P H R A S E Answer

17. April 6, 2008 Breakout Two: Bridging To Your Messages

18. April 6, 2008 The Art of Presentation Grooming and Appearance Show You Are in Control Gestures and Expressions Importance of Pausing Stand Up and Say It Talk to the Audience Not to the Camera Remember: You Are Always On

19. April 6, 2008 Make The Points You Want To Make Use Your Messages To Take Control of Any Interview/Presentation Respond To Open-Ended Questions Answer Tricky Questions Re-enforce Your Key Messages

20. April 6, 2008 Questions?