1. Global competitiveness needs more then Halal Certification By Mohamed El-Mouelhy Chairman Halal Certification Authority Australia

2. Muslim Population 12.3Million 3.07Million 50.70 Million 471Million 1237 Million 0.60Million

3. World Muslim Population Year 2006 (M) Muslim (M) (M)% ASIA 3,970.501,237.3631.16 AFRICA 923.20 470.9253.18 EUROPE 737.70 50.70 6.93 NORTH AMERICA 331.50 12.30 2.15 SOUTH AMERICA 566.05 3.07 0.54 OCEANIA 33.54 0.60 1.79 TOTAL 6,313.781,789.7728.35 The total Muslim population is increasing at the rate of 2.9% p.a. according to the US Centre for World Mission 1997 Report. Source: www.Islamicpopulation.com

4. % Mus (M) GDP/pp Sri Lanka 9 1.7 $3,550 India 14 133.3 $2,700 Pakistan 97 125.4 $2,100 Bangladesh 88 104.6 $1.750 Potential Muslim Customers % Mus (m) GDP/pp US 4.1 12 $37,200 France 10 6.1 $25,400 Netherlands 3 5.4 $25,000 Germany 3.7 2.8 $24,400 UK 2.7 2.6 $23,800 Italy 2.4 1.4 $23,100 % Mus (M) GDP/pp Singapore 17.7 $27,500 Japan.14 1.8 $25,900 Brunei 67.3 $18,600 Malaysia 59 15.4 $11,300 Thailand 10 6.5 $ 7,700 Philippines 14 10.4 $ 4,800 Indonesia 88 195.3 $ 3,900 % Mus (M) GDP/pp UAE 96 4.6 $24,800 Qatar 100.8 $21,300 Bahrain 100.7 $16,100 Kuwait 89 2.6 $16,000 Saudi Arabia 100 24.6 $11,500 Egypt 94 70.8 $ 3,800 Jordan 95 5.5 $ 3,600 Middle EastAsia Europe/USSub-Continent Source: www.islamicweb.com

5. Market Segments è Raw Materials è Semi Processed è Retail è Raw Materials è Semi Processed è Bulk Manufacture è Retail è Raw Materials è Semi Processed è Retail è Bulk è Retail CleaningPharmaceuticals FoodCosmetics/Toiletries

6. What You Need It is imperative for manufacturers wishing to gain a foot hold in the Halal market place to be mindful of Muslims’ religious sensibilities. Remember, Halal can be eaten by non Muslims, however Muslims will only eat Halal. If you don’t need a certain certification, that is exactly what you should obtain because your competitor is thinking the same.

7. Next Step Seek Halal certification for products before attempting to sell to Muslims. The Halal certification agency you work with must be recognized in the countries you are aiming at. Certification should be achieved without complications.

8. What Halal Certification Entails 1. Investigation of all contents of the product by independently communicating with all suppliers of the components. 2. Investigation of the cleaning procedures used to clean the storage, production equipment, packaging equipment etc. including all cleaning materials. 3. Site audits of all production / processing sites to verify their compliance with Islamic Dietary Laws. Delivery and storage components Transportation of components from storage to production Preparation of components The manufacturing / processing of the product Packaging of the product Storage and despatch of the product Any other products manufactured / processed on the same site

9. Benefits of Halal Certification Expanded markets overseas Strengthen domestic market position Better management of seasonal trends Better management of the supply cycle - peaks/troughs Better management of production cycle New Markets Capitalising on the country’s advantages

10. Other Certifications Health Certificate and Certificate of Origin: Obtainable from the authorities in your country. HACCP: Hazard Analysis at Critical Control Point. SQF 1000: Safe Quality Food, for Farmers SQF 2000: For Food Manufacturers and Distributors ISO 9000 series International Standards Organization QMS Quality Management System Shop Fresh For perishable food

11. Example: Australia’s Advantages 1.Halal Certification 2.Health/Origin Certification 3.HACCP/SQF Certification 4.ISO 9000 Certification 5.Shop Fresh