1. Harvard Extension School EXPO E34: Business Rhetoric Section 1 5:30PM-7:30PM Instructor: Julie Anne McNary 1. Please check your Elluminate Audio Wizard; 2. Please do not use your video cameras; 3. Please find a Google Image that represents your home town, and cut and paste it to your own computer’s desktop for use this evening; 4. We will begin at 5:30PM.

2. Harvard University Extension School Spring Semester 2012 Expo E34: Business Rhetoric

3. Section 1; Monday evenings, 5:30PM – 7:30PM Online WebConference Via Elluminate Software Website: http://isites.harvard.edu/icb/icb.do?keyword=k85468 Elluminate/Collaborate Room: https://sas.elluminate.com/m.jnlp?password=M.0099935CDF393B9D52D908F5899FFC&sid=2007009

4. Your Instructor: Julie Anne McNary B.A., Wellesley College, 1994 English Literature M.Ed., Harvard Graduate School of Education, 1995 Language and Literacy MA/M.F.A, University of Utah, 1998 British & American Literature and Creative Writing Cell Phone: (617) 233-7532 – no calls after 10PM – Voicemail during business hours jmcnary@post.harvard.edu

5. Introduction Whiteboard tools Google images and names Syllabus, policies, etc. Introductions At the end of class, please upload best contact information into the Contact Information Dropbox on our website: name, title, company, school, best phone number, cell phone number, e-mail.

6. Writing Assessment Essay In the next thirty (30) minutes, please write a letter to your instructor outlining your experience thus far with formal or academic writing. You may write about your experiences in school, or at work, or both, but please try to clearly outline your top two strengths and weaknesses, the level of instruction you have received, and how much you do, or do not, enjoy the writing process. In the next thirty (30) minutes, please write a letter to your instructor outlining your experience thus far with formal or academic writing. You may write about your experiences in school, or at work, or both, but please try to clearly outline your top two strengths and weaknesses, the level of instruction you have received, and how much you do, or do not, enjoy the writing process. Important: Make an attempt to organize your letter into coherent and clear paragraphs. Try to formulate an introduction and a conclusion of some kind. Important: Make an attempt to organize your letter into coherent and clear paragraphs. Try to formulate an introduction and a conclusion of some kind. Please go to our class website and upload your essay into the dropbox therein labeled Writing Assessment. Please go to our class website and upload your essay into the dropbox therein labeled Writing Assessment.

7. Classical Rhetoric and Business Writing Lecture and Class Discussion

8. Quick Background The Ethical Appeal The Pathetic Appeal The Logical Appeal How we use each How we combine two or more of them at a time Context Discourse Communities How all of this relates to our first graded assignment, The CEO Report.

9. Personal Rhetorical Analysis Please download, read, and complete all exercises on the Classical Rhetoric Exercise Packet on our website. In a personal cover letter to me, please market three of your strengths as a writer, worker, student, or other role of your choice. Ultimately, I want you to consider how you would market yourself to me as a rhetorical strategist, but in whatever context you choose. In a personal cover letter to me, please market three of your strengths as a writer, worker, student, or other role of your choice. Ultimately, I want you to consider how you would market yourself to me as a rhetorical strategist, but in whatever context you choose. Important: consider how you will position the three strengths, how they should build upon, and/or relate to, each other. Important: consider how you will position the three strengths, how they should build upon, and/or relate to, each other. Be strategic in how you structure your letter with an introduction, body, and conclusion. Be strategic in how you structure your letter with an introduction, body, and conclusion. Remember to consider what discourse communities you function in most often, and how those discourse communities might influence the rhetorical strategies you use every day.

10. PREVIEW: CEO Report – 3-5 pages Your first graded paper is a rhetorical analysis of a CEO who leads one of the publicly-traded companies I have listed. You will begin with a standard, unembellished, biography of that CEO, but then shift into analysis thereof, focusing on three key leadership strategies you observe about his/her leadership. You will focus your body paragraphs on these three elements. Body paragraphs should contain a topic sentence, evidence, and analysis. You will write a conclusion in which you consider the larger implications behind what you have learned about this persons leadership style.