1. Tips for Doing Successful Webinars Stefanie Peitzker, Product Marketing Manager

2. © Innovations Softwaretechnologie GmbH Unternehmenspräsentation 12. Februar 2014 Folie 2 Organizing and Producing a Webinar Niche product Moderately known company No infrastructure for doing a webinar on a professional grand scale Starting Point

3. © Innovations Softwaretechnologie GmbH Unternehmenspräsentation 12. Februar 2014 Folie 3 Organizing and Producing a Webinar Drafting Title – Abstract – Target audience – Length Motivating the speakers Motivating external promotors Committing in-time to dates Writing an organizational storyboard Briefing on contents Dry-run And: Looking for a fall-back Content and Organizational Line-up

4. © Innovations Softwaretechnologie GmbH Unternehmenspräsentation 12. Februar 2014 Folie 4 Webinar Infrastructure Full registration process (Multi-lingual) The devil is in the details: spam check, reminder, languages /time zones Live demo of software (bandwidth) Recording of audio (via Phone) and screen Plus tools for cutting Much more: handing over presentation rights, muting participants, 50+ participants, … What we needed Evaluate carefully based on your requirements.

5. © Innovations Softwaretechnologie GmbH Unternehmenspräsentation 12. Februar 2014 Folie 5 Advertizing Campaigns Eclipse Community Promotors Promoting a Webinar

6. © Innovations Softwaretechnologie GmbH Unternehmenspräsentation 12. Februar 2014 Folie 6 The Results 30 - 50 % of total RegistrantsParticipants 96 45

7. © Innovations Softwaretechnologie GmbH Unternehmenspräsentation 12. Februar 2014 Folie 7 Successful Webinars Recording for post-webinar promotion Live demos and animations Check with your internet provider Dry run including hand-overs VOIP or not? Fall-back for speakers and moderators A camera makes it face-to-face Lessons Learned Questions?

8. Any Questions ? Stefanie Peitzker, Product Marketing Manager stefanie.peitzker@innovations.de