1. Harnessing Creativity Created by: Adrian Pelkus A Squared Technologies, Inc. www.a-squaredtec.com Helping Inventors & Entrepreneurs Since 1985 Presented by Adrian Pelkus August14 th, 2008

2. "Harnessing Creativity When creative energy combines with capitalism = new business. For our civilizations future we need solutions to live smarter and more eco-friendly. Our society needs substantial business growth. Invention is the foundation of new business. Every successful new product and business helps build our economy. Inventors - take control of your own destiny & help shape our future, thats Harnessing Creativity.

3. Harnessing Creativity An Inventors ability to imagine can change everything from their fortunes to the world. When ideas are properly Captured and Conveyed they can be Created. Where do new ideas come from? When you imagine your idea, what do you do with it? What is it going to take to make it happen? Capture your idea – scribbles & sketches / crayons to computers Analyze your idea – can this idea work – is it unique & can it make $ Strategy for your idea – patents, prototypes, plans & presentations Have fun with your idea – your enthusiasiam sells & motivates

4. Definition of Creativity: Bringing original ideas into existence. Writer Artist Musician Film maker Chef Architect Scientist Engineer Craftsman Inventor Imagineer You

5. Life experience inspirations Social observation inspirations Educational awareness inspirations Market research based innovation Sources of Ideas

6. Scribble to start! Sticky notes – always on desk Disney style – butcher paper on walls w/crayon White board – easy erase Tape recorder – for on the road ideas Notebook – pocket diary Quadrille pad – designers friend AutoCAD – professional approach Name, date & witness Capturing the Idea

7. Idea Evaluation Factors and Weights54321 Estimated ProfitabilityExtraordinaryFantasticGreatGoodSmall Margin Technical ComplexityVery Simple Everything is AvailableCustom Fab Needed Custom Design NeededR&D Required Industry $/Year Size50 Billion+10 Billion+1 Billion+100 Million+10 Million+ Number of Competitors<4>4>10>50>100 Number of Related Patents<4>4>10>50>100 IP UniquenessExtraordinaryFantasticGreatGoodSmall Margin Regulatory AgenciesNoneUL/CSAOff ShoreFDA>3 Regulatory Acceptance LikelinessExtraordinaryFantasticGreatGoodSmall Margin Development Cost<$5K>$5K>$10K>50K>100K Estimated Unit Sales 1st Year$1M+$100K+$10K+$1K+None New Product Evaluation Matrix 10 Factors x Weight Each = Score Unless Special Circumstances (in house requirement only, stage 1 R&D only, philanthropic, advancement of technology) 0-32 Not Worth Consideration 33-38 Additional Facts Needed 39-50 Acceptable for Preliminary Development

8. Non Disclosure Agreements – NDA, MDA, Trade secrets - forever Provisional Patents – file date only, 1yr start Non Provisional Patents –design, utility, plant Trademarks – logos, emblems, Brand names Copyright – written material, music, software Protecting the Idea

9. Sketches Power Point Solid modeling / CAD Mockups Working Models Prototypes Beta units Presenting Ideas

10. To who, when & why: 1. F&F – Feedback & seed $ 2. Pros – Help plan / build team / protect IP 3. Angels – Startup $ & network 4. Banks/VC – Business Growth 5. Manufactures – License agreements

11. 1. Model or drawings – a great presentation in 8 minutes 2. Business Plan – what market, product and how will it make $ 3. The IP secured – patents, trademarks etc. What is your roadmap to success – How you will get & where do you want to go? For startup business proposals Financials, graphs, tables, and charts. Include balance sheet and pro-forma sheets, five year projections and industry comparison. Suitable for presentation to friends and family who are interested in investing in your start-up For License agreements Industry analysis Product presentation IP secured Market analysis, and customized research data. Financials, graphs, tables, and charts. Include balance sheet and pro-forma sheets, five year projections and industry comparison. http://www.fundingdocuments.com/pricing.html http://www.paloalto.com/ps/bp/ What is needed to Sell the Idea

12. Harnessing Creativity Created by: Adrian Pelkus A Squared Technologies, Inc. www.a-squaredtec.com Helping Inventors & Entrepreneurs Since 1985 Presented by Adrian Pelkus August 14 th, 2008