1. IEEE in Action Maura Schreier-Fleming President, Best@Selling www.BestatSelling.com Leadership Workshop 03/12/2005 Tucson, AZ

2. Outline l Why IEEE in Action? l What is IEEE in Action? l How we did it l The Results l Lessons learned

3. Why IEEE in Action? l % of U.S. engineering undergraduates is the 2 nd lowest among developed nations 1/27/05 DMN l Down 20% from 1985

4. What is IEEE in Action l 4- 30 minute interview shows l Local Community TV station l Features Local IEEE members

5. How we did it 1. Develop show topics 2. Select guests 3. Schedule programs 4. Develop questions 5. Write guest introductions 6. Write show introductions 7. Promote

6. Develop Show Topics l The Women of IEEE l Entrepreneurs of IEEE l Ethics and Engineering l Inventors of IEEE

7. Select guests l Interesting story to tell l Articulate l Temperament

8. Schedule programs l Use email l Offer 3 choices of times

9. Develop questions l 10 is more than enough l Share beforehand l Open-ended

10. Before the show l Write guest intros l Write show intros l Practice reading

11. Promote l Local newspaper/pre ss release l IEEE section newsletter l Other local organizations

12. The Results l Comments l Publicity in Dallas Morning News

13. Lessons learned l Participants enjoyed l DVD copying issues l What next? l Spread the word!