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Disability at Work: Creating a Workplace Culture of ACCESS February 16-17, 2012 Brought to you by the following Mission Partners and Sponsors:

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Presentation on theme: "Disability at Work: Creating a Workplace Culture of ACCESS February 16-17, 2012 Brought to you by the following Mission Partners and Sponsors:"— Presentation transcript:

1 Disability at Work: Creating a Workplace Culture of ACCESS February 16-17, 2012 Brought to you by the following Mission Partners and Sponsors:

2 The Foundation for a Culture of Access Presented by: Louis Orslene, Co-Director Job Accommodation Network Julie Ballinger, Disability Rights & Issues Consultant Southwest ADA Center Regional Affiliate StarReach Enterprises 2

3 Disability is Natural Disability is Employment Diversity Disability and the Marketplace Busting Disability Stereotypes Work and Market Place Technology 3

4 Disability is Natural Most everyone has or will experience some form of disability during their lifetime More than 50 million Americans (18% of our population) have disabilities 4

5 On January 1, 2011, the first of the 83 million-strong wave of boomers began to reach retirement age and every day approximately 10,000 more employees reach this milestone.* With the Great Recession and retirement shortfalls, many other Baby Boomer employees will need to age in place.** Workplace flexibility will be essential to retain the knowledge and skills of these older workers. *Pew Research Center **CNN Money, 43 percent have less than $10k for retirement By Chavon Sutton, staff reporter, March 9, 2010: 8:21 AM ET 5

6 What is happening with our Youth with Disabilities? What do they have to do with employment? 6

7 It is a New World of Disability Pride! Lets talk about the youth-lead National Youth Leadership Network ( Build power among people with disabilities between the ages of 16- 28 years old. Support young people in their role as the next generation of leadership in the Disability Rights Movement. Promote youth leadership development, values inclusion, interdependent support systems, and disability pride Connect youth leaders with opportunities to serve and be active members of their communities 7

8 It is a New World of Disability Pride! The NYLN offers what they call Popular Education which is a teaching philosophy that has grown out of social change movements where people needed to get others to think critically about what was unfair about the way their community was being treated. It is fueled by people power which believes people are the experts of their experience. Popular educators facilitate a space where youth are thinking about things and teaching themselves. 8

9 It is a New World of Disability Pride! A few of NYLNs Popular Workshops include Tiny Tim and Jerrys Kid Walked Into a Bar…: Navigating the Mainstream Disability Story Getting at the Roots: Understanding the Way Ableism Impacts People with Disabilities Get Free: Self Determination and Me The Revolution Will Be Tweeted and Livestreamed: Using Independent Media to Speak Truth to Power College Bound: Preparing for Education After High School The Cripple and the Blind Man: Disabled People of Color Organizing For Themselves 9

10 Building the Business Case More than 50 million Americans - 18% of our population - have disabilities In the next 5 years, there will be about 10 million more jobs than people to fill them (Cornell University). Many Baby Boomer employees will need to age in place Empowered Youth with Disabilities are entering into the workforce Broadening of the ADA with the 2008 Amendments Act 10

11 Disability is Diversity 11

12 What is the strategic advantage of including disability in the diversity efforts? In Ernst & Young's latest survey on globalization, James Turley, E&Y CEO writes: we found that the majority of respondents believe diversity of teams and experience improves both the financial performance and reputation of their organizations. James S. Turley, CEO, Ernst & Young 12

13 What is the strategic advantage of including disability in the diversity efforts? …87% of survey participants specifically agreed that they would prefer to give their business to companies that hire individuals with disabilities. A national survey of consumers attitudes towards companies that hire people with disabilities by Neil Romano and Gary Siperstein (2006) 13

14 What is the strategic advantage of including disability in the diversity efforts? Employer Reported Benefits of Accommodation 89% - retaining a valued employee 71% - increase in the employees productivity 60% - elimination of costs of training a new employee 53% - increase in the employees attendance 43% - increase in diversity of the company 39% - saving in workers compensation/other insurance costs 10% - promotion of an employee with a disability Low Cost, High Impact (2011) Resulting from the JAN Study of Employer Customers 14

15 What is the strategic advantage of including disability in the diversity efforts? 83% of working-age people with disabilities have high school diplomas or a higher education. National Organization on Disability, Harris Poll (2010) 15

16 What is the strategic advantage of including disability in the diversity efforts in the Federal work sector? Executive Order 13448 – Increasing Federal Employment of Individuals with Disabilities LEAD Initiative – Expedited Process for Hiring with Schedule A Broadening of the ADA with the 2008 Amendments An stricter enforcement of Section 501, Section 508 and Section 503 (Federal Contractors) of the Rehabilitation Act 16

17 Disability and the Marketplace 17

18 Who are those potential customers that a business must have to be successful? Disability is the largest minority group with more than 50 million members who, many times, are an untapped consumer market with over $200 billion per year in disposable income. In addition, approximately 71.5 million baby boomers will be over age 65 by the year 2030 and will be demanding products, services, and environments that meet their age-related physical needs. 18

19 Can your business afford to neglect such a large consumer market? People with disabilities are living more independently and participating more actively in their communities. They and their families want to patronize businesses that welcome customers with disabilities. Given these trends, business must see each is a potential customer. 19

20 Can your business afford to neglect such a large consumer market? Make your business more accessible and attractive to customers with disabilities. Ensure that your products and services are accessible and usable across a broad spectrum of customer needs-from your website to your front door. Understand the cost benefits of universal accessibility, including tax and hiring incentives. Easily and successfully implement ADA policies to enhance customer relationships and employment outcomes. Create environments that meet their age-related physical needs 20

21 Disability Stereotypes That Create Barriers 21

22 A Short Attitude Measurement Do you ever feel awkward in the presence of a person with a disability? Are you not aware of the problems many people with disabilities have in accessing many public buildings, businesses, and even places of employment? Do you ever catch yourself treating someone with a disability differently than you treat those who are not disabled? Do you feel like you should pay extra special attention to a person because they are disabled? If you honestly answered yes to a few or most of the above questions, think about why you did. But dont feel terribly guilty. Given our backgrounds and long time, outdated disability beliefs still held by much of our society, it is almost predictable that most of us are unsure of what to think about and how to positively interact with people with various disabilities. 22

23 Social Constructs Why do we think/believe the way we do? 23

24 Roots of Discrimination and Stereotypes FEAR of people with disabilities –stems from ancient religious beliefs –social deviance –suffer a misfortune and join the ranks of the disabled Belief in Perfection –How does society define perfection? –Can it include pain / suffering? –Is life worth living in a body that is not perfect? 24

25 Exaggerated Heroism Attributes –Can people with disabilities live full satisfying lives? –Why does media emphasize the amaze-ability of overcoming of the odds? –What do success stories focus on? the disability - NOT on architectural and attitudinal barriers as the source of the problem –What do these stories emphasize? individual strength NOT the need for societal change 25

26 Oppressive Charitable Attitudes –being disabled is a miserable and sad way to live – societys disadvantaged –the disabled must be cared for on societys terms of pity Empowering Charity –True Charity Begins with Respect and Ends with Action that Builds Strength and Dignity 26

27 Disability Rights Movement People with disabilities have chosen to define themselves Dont accept societal dictates of who they are according to their disability Self and Systems Advocacy Creating a work environment of inclusion and cooperation 27

28 Work and Market Place Technology Opening the Doors to Talent and Profit Businesses strive to stay competitive by attracting and maintaining a diverse workforce and customers which means different and unique needs among employees and consumers. 28

29 29 What is Universal Design? Creation or adaptation of environments, programs and products to be usable by everyone, to the greatest extent possible, without the need for adaptation or specialized design. For example, ramps and automatic door openers benefit individuals using walkers and wheelchairs, but also benefit elderly people, mothers with baby strollers, or business people with rolling briefcases. If television displays in public areas are captioned, programming is accessible to people who are deaf and everyone else who cannot hear the audio in noisy areas.

30 30 What is Universal Design? Universal design goes beyond minimum codes and standards to create designs that serve the broadest public (including people with disabilities) throughout their life spans. A universal design approach to service delivery holds the promise of creating more inclusive environments, alleviating the need for some individual accommodations and creating a more collaborative, wide- reaching role for employers and businesses.

31 31 The New Washington National Ballpark: a showcase for ADA Compliance and Accessibility…how can these be applied to your business? 1.Captioning 2. Assistive Listening 3.General Seating 4.Site Arrival 5.Ticket Windows 6.Concession Counters 7.Restrooms 8.Suites 9.Bars and Lounges 10.Entrances 11.Accessible Routes

32 Assistive Technology In addition, even with UD built in, some equipment may not be usable by employees or customers with disabilities and AT may be the answer AT is any item, piece of equipment, or product system, whether acquired commercially off the shelf, modified, or customized, that is used to increase, maintain, or improve the functional capabilities of individuals with disabilities. 32

33 Equipment Purchasing A key consideration, especially electronic and information systems, with UD features is the concept of interoperability. Interoperability means that the system is compatible with other technologies and has features that support the integration of AT. Without interoperability, it may be very difficult and time consuming to make changes, increase accessibility, or integrate AT. Working to make interoperability a part of the initial purchasing phase can help eliminate these problems. 33

34 34 Internet, Communications & Technology (ICT) Accessibility means equal access To be accessible, ICT must be designed and developed to provide equal access and usability to every member of your target The availability of accessible technology, coupled with the buying power of people with disabilities, represents an untapped revenue stream for the consumer market This market includes people with and without disabilities, and those that may not consider themselves as having a disability – but could certainly benefit from assistive technology

35 35 Touch Points for Accessibility Websites Online HR Systems Intranets Service Centers Products and Services Promotions – Marketing & Communications Procurement Work with JAN and the Southwest ADA Center on solutions that integrates the business and technical aspects of complying with regulations such as the Section 508 accessibility standards, ADA, and WCAG 1.0 and 2.0.

36 JAN Louis Orslene, Co-Director PO Box 6080, Morgantown, WV 26506 800-526-7234 (Voice) 877-781-9403 (TTY) NMBLN Leah Rhule, Director 505-379-6533 (Voice and Text) Tessah Latson Garcia, Director 505-379-0572 (Voice and Text) NMBLN c/o Albuquerque Hispano Chamber of Commerce 1309 4th Street SW Albuquerque, NM 87102 StarReach Enterprises Julie Ballinger, Disability Rights and Issues Consultant 5901-J Wyoming Blvd. NE, PMB 175 Albuquerque, New Mexico 87109 505-797-8612 (Voice) Use Relay (TTY) DBTAC Southwest ADA Center 2323 S. Shepherd, #1000 Houston, TX 77019 1-800-949-4ADA 36

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