1. Promoting Eco-Efficiency in Sports Events Sports Summit for the Environment (SSE) 2005, Nagoya Salla Koivusalo, Helsinki University of Technology

2. Sports and environment - Citius, altius, prudentius UN Millenium Development Goals Decade of sustainable education Johannesburg WSSD Sustainable Consumption and Production Patterns = Every bodys consern, empowering the major groups e.g.asking for the responsibility of the corporate sector, CSR

3. Indroductory to Sports and Envionment Software:Awarness building of audience, teams and collaborators and education Hardware: Materials, waste, energy and water supply Management links these expertise together into operational actions. Implementation of the Environmental Managements Systems (ISO 14001, EMAS) in Sports

4. Concept of Eco-Efficiency Eco-efficiency is a management strategy that links financial and environmental performance to create more value with less ecological impact. Practical method used by the business organisations Objectives to achieve concrete measurable environmental results

5. Eco-efficiency gains can be achieved through Optimizing processes - moving from costly end-of-pipe solutions to approaches that prevent pollution in the first place. Recycling Waste - using the by-products and wastes of one industry as raw materials and resources for another, thus creating zero waste. Eco-innovation - manufacturing "smarter" by using new knowledge to make old products more resource-efficient to produce and use. With New services - for instance, leasing products rather than selling them, which changes companies' perceptions, spurring a shift to product durability and recycling. With Networks and virtual organizations - shared resources increase the effective use of physical assets Long-term and sustainable results. Not just for the one time in Helsinki, The Eco-Efficient Event Manual is under process

6. Citius, Altius, Prudentius We Finns, as the host of the IAAF World Championships in Athletics - Helsinki 2005, are aware of the local and global environmental impact of the World Championships. For the first time in the IAAF history we present an environmental programme called ECOmass. A good sporting event is built on the foundation of a welcoming environment, helpfulness, smoothly running traffic, fair play, tidiness and clean nature. Respecting the Finnish tradition, we have committed ourselves together in co-operation with our public and private partners to work for the environment. The legacy of sustainability will be handed over in the form of an Eco- Efficient Mass Event Manual for the International Association of Athletics Federation for future use. Mr. Antti Pihlakoski, CEO of Helsinki 2005

7. Sectors of Activity in Helsinki 2005 Climate Calculator Traffic and logistics Constructions, energy and water consumption Constructions, energy and water consumption Eco-efficiency and recycling Training and communications

8. Examples of Eco-Efficient Actions The Climate Calculator, a web application to measure carbon dioxide emissions and find ways of reducing them. It helps to evaluate emissions from heat and electricity consumption, travelling, transportation and paper consumption. Temporary roof at the Stadium and other tailored constructions will be reused and recycled after the Championships. Recycling Center of Helsinki Metropolitan area and its units will receive and reuse some of the materials and decorations. Fitted carpet (about 10 000 m2) is mainly reused after the Championships (5-7 times). The carpet in Main Media Centre (about 2 500 m2) is disposable and will be recycled. Athletes´Village is mainly using existing infrastructure. The village and its signposts and decorations will be reused right after Helsinki 2005 for IPC Athletics Open European Championships Espoo 2005. Stadium-foundation, Main Media Centre Kisahalli and TKK Dipoli has taken an environmental management system in use as a part of getting ready to host the Championships Biodegradable ware for general public and volunteers Voluntary recycling guides in Food Garden and Athletes´Village Walk the green Helsinki –map will be distributed at Helsinki 2005 info desks. The map includes seven walking routes, finest nature sights and pick up points for city bikes. Daily ECOtips will be distributed to teams (Village newsletter), media (daily bulletin), volunteers (Viestikapula newsletter in Finnish), and to the public (daily programme and Stadium TV)

9. How to communicate of Eco-Efficiency? Day 5 - ECOtip of the day - Recycling bottles Did you know that Finland is number one in the world in reusing soft drink bottles? Bottles are being used about 30 times and they are worth 15-40 cents. Helsinki 2005 water bottles are disposables and they are collected separately for recycling. Please return your bottles to Dipoli restaurant or to a container near your apartment block.

10. How to communicate of Sustainable Consumption Patterns?

11. Is there something new to managing environmental issues of major events? The core actors related to environmental impact of the major event are the local, regional and government environmental authorities, local organizing committee and experts in environmental management in non-governmental organizations and science. Eco-Efficient Event Manual is intended to give practical and analytical guidance to local organising committee and to the host cities Criteria Indicators Case Helsinki2005 method and environmental results will be verificated by independent party Process of writing the Manual will involve Finnish and international experts, who have been part of the Helsinki2005 Case and outside Continious improvement. Giving legacy to IAAF and next LOC Promoting Eco-Efficiency in Sports Events Networking the Eco-Efficient Events

12. Data Helsinki2005 Helsinki2005 results Impact assessement International Expert Group Verification of data and implementation Operational Expert Group Model of Eco- Efficient Event Eco-Efficient Event Manual 08/05 09/05 10/05 01/06 03/06 07/06 Criteria and indicators Round Tables Waste -kg -sorting Construc tion -re-use CO2 -electricity -heat/cool Traffic -logistics -people Procuremen t Education communication Water The Process of Eco-Efficient Event Manual

13. Why measuring the environment load counts? Information and awarness is not enough Shows what you have done to the environment with your choices, and how you could do better Actual decrease in the use of the natural raw resources is needed as well the decrese in emissions. E.g. In EU CO2 emission trading scheme, transportation is outside of the system

14. Total use of natural resources (TMR) in Finnish Economy

15. Development in public and private transport

16. INSTALL USE RE-USABLE FAIR CARPET DISMANTLE DISPOSABLE FAIR CARPET INSTALL USE DISMANTLE The procuremnt price is app. same LOSS 0% 1400 or 2230 g/m² 500 g/m² CLEANINGLOSS ¨20% INTO RE- USE LANDFILL WASTE OR ENERGY WASTE CONSTRUC TION COVER RE-USE SITES RE-USE OF 20–30 times CONSTRUCT ION COVER USAGE 5% POTENTIAL RECYCLING INTO PLASTIC MAKING PROCESS TOTAL USE1-2 TIMES RENTAL VALUE –75% RENTAL VALUE –30% SALE VALUE –75% App. same time Takes little more time Takes little less time CASE COMPARISON: FAIR CARPET

17. Being part of developing sustainable communities One the most important areas to achieve towards more sustainable consumption and production patterns is the cooperation of local government with its public and private partners in developing its community structure. Hosting a major event is an opportunity for local government to in the controlled way develop grounds towards more sustainable urban structure e.g. water and waste-water management. Realizing the Eco-Efficiency potential

18. Thank you!