1. Whole Foods Market “ Whole Foods, Whole People, Whole Planet ” Hiroko Takashima

2. 2 U.S. sales of organic food and beverages is growing U.S.sales of organic food and beverages: $26.7 billion in 2010 (cf. $6 billion in 2000) Represented 7.7% growth over 2009 sales Approximately 4% of U.S. overall food and beverage sales in 2010 Over 11% of all U.S. fruit and vegetable sales

3. 3 Whole Foods Market : Products & Services Founded in 1978 and is headquartered in Austin, Texas. Operating natural and organic food supermarkets Operated 316 stores (as of November 2, 2011) –the U.S. (303), Canada (7), and the U.K (6) Annual sales: $10 billion in 2011 Full Time Employees: 48,200 [Shop sketch image]

4. 4 Whole Foods Market : Features 1. Specialty for natural and organic foods –Good partnerships with vendors and suppliers –Make a plan to open 1,000 stores in the U.S. in the future (CEO Walter Robb said) 2. Team Member Happiness –Ranked for 15 Years on FORTUNE's "100 Best Companies to Work For" List Provides health care at no cost to full-time team members All employees (except temporary) are eligible to receive stock options High salary (ex: Associate Store Team Leader $80,199/annual average) 3. Satisfied and Delighted Customers –Rely on word-of-mouth recommendations from the shoppers –Connect with the customers through social media websites

5. 5 Features: Team Member Happiness FORTUNE's "100 Best Companies to Work For" List 2012 http://money.cnn.com/magazines/fortune/best-companies/2012/

6. 6 Features: Satisfied and Delighted Customers 1. Rely on word-of-mouth recommendations from the shoppers –Spend much less on advertising and marketing, About 0.4% of the total sales in fiscal year 2010 2. Connect with the customers through social media websites, in addition to e- newsletters, the corporate website and blog –Over 2.1 million followers on Twitter –Over 780,000 fans on Facebook –Many stores have set up their own Facebook and Twitter accounts http://www.facebook.com/wholefoods

7. 7 Competitive Comparison in Financial Statement Whole Foods Market [Strength] –Higher revenue growth rate –Much higher margin [Weakness] –Very high P/E ratio Whole Foods Market The KrogerSafeway Industry : Grocery Stores Market Cap:13.66B13.87B7.65B8.53B Employees:48,200338,000180,00081.00K Qtrly Rev Growth (yoy): 12.2%10.3%7.1%11.4% Revenue (ttm):10.11B88.99B42.84B10.11B Gross Margin (ttm): 35.0%21.7%28.6%25.6% EBITDA (ttm):844.24M3.94B2.38B844.24M Operating Margin (ttm): 5.5%2.6%2.9%3.9% Net Income (ttm):342.61M1.18B529.00MN/A EPS (ttm):1.931.941.481.6 P/E (ttm):39.4412.4515.0718.05 Source: Yahoo finance Direct Competitor Comparison (as of January 23, 2012) Competitor: Kroger, Safeway [Strength] –Big enterprise scale [Weakness] –Lower revenue growth and lower margin, even less than the industry average

8. 8 Whole Foods Market: Stock Chart (for 2 years) The stock price (WFM) is going up with some fluctuation. Source: Yahoo finance (as of January 23, 2012) Raises FY 2011 Guidance; Raises FY 2011 Comparable Store Sales Guidance Raises FY 2011 EPS Guidance

9. 9 Stock Chart Compare to Major Supermarkets (for 2 years) WFM stock price increased by over 150% (even though Costco increased by 50%) Other competitors’ stock prices fluctuated or remained steady Source: Yahoo finance (as of January 23, 2012) Whole Foods (WFM) Costco Kroger Wal-Mart Safeway

10. 10 Conclusion: Q1: Is Whole Foods Market undervalued or overvalued ? My opinion : In the long-term view, “valued price” Analyst opinion is below Source: Yahoo finance as of Jan.25, 2012, Data provided by Thomson/First call Price Target Summary Mean Target:$77.82 Median Target:$80 High Target:$90 Low Target:$62

11. 11 Conclusion: Q2. Now is it a good time to buy Whole Foods Market ? My opinion: Yes! Why? 1. Organic foods sales growth ($26.7 billion in 2010 <- $6 billion in 2000) 2. The company’s high growth performance and high margin (+1,000 stores in the U.S plan) 3. Employees’ great commitment (15 Years on FORTUNE's "100 Best Companies to Work For" List) Analysts opinion is below Current MonthLast MonthTwo Months AgoThree Months Ago Strong Buy7666 Buy7777 Hold10 119 Under perform0001 Sell0000 Source: Yahoo finance as of Jan.25, 2012, Data provided by Thomson/First call Recommendation Trends