2. Why build a strategy? 7/15/2015 University of Wisconsin–Madison2 Options: Detection or Prevention Last strategic plan was five years old and never formally adopted by leadership Newer technology breeds newer and more sophisticated threats Well engineered and professional looking malware Zero Day attacks continue to increase in volume (24 tracked in 2014)* Total Days of Exposure for malware was over 295 in 2014* Threat Actors are more clever and the stakes are higher Campaigns such as Dragonfly, Waterbug, and Turla infiltrated industrial systems, embassies, and other sensitive targets* Volume and Complexity of Threat Activity Increasing Spear-Phishing attempts increased by 8% and more sophisticated * Increased “State Sponsored” cyberespionage and greater focus on Higher Education* Well engineered and professional looking malware Optimized risk management requires cybersecurity approaches that center on the data “Strategy without tactics is the slowest route to victory, tactics without strategy is the noise before defeat.” - Sun Tzu (Ancient Chinese Military Strategist) * = From Symantec’s 2015 Internet Security Threat Report

3. Getting to work… 7/15/2015 University of Wisconsin–Madison3 Options: Detection or Prevention Know what you want at the end of the run… This is more than a Gap Analysis and Cybersecurity is more than a service function Understand the assets and the need for protection Be prepared to “dovetail” business risk to the security plans Know where you are and where you want to be – it’s that simple!!! The mindset you need to create a useful strategy: Executive Buy-In Support from the CIO and other C-Leaders plus VPs Discussions that align guidance to business strategy Speak in a Common Language Level set the definitions of risk, vulnerability and threat Understand how the business works and how managers talk Do not be the “Merchant of No!” Learn the fastest way to get to YES! “Security Teams must demonstrate the ability to view business problems from different or multiple perspectives.” – Gus Agnos (VP Strategy & Operations at Synack) It has to be a team effort involving domain leaders and key performers

4. Where is our focus? Cybersecurity Incident Response Cycle Vulnerability scanning & analysis inconsistent / infrequent Threat Intel and Reporting Security Education and Training Incident Response – Metrics and Trends Security engineering and formal approval of systems connecting or operating Common Services = Common Delivery Reactive vs. Proactive Third Party Assessment Scalable Security Tools Data Location 7/15/2015 University of Wisconsin–Madison4 Staff perform relevant and meaningful cybersecurity tasks Data Classification Periodic (Comprehensive) Security Assessments Tangled funding sources Data Data Governance Data Ownership

5. Components of UW-Madison Cybersecurity Strategy 7/15/2015 University of Wisconsin–Madison5 Options: Detection or Prevention Preparation is key! You cannot do this alone! Working Groups and Committees (UW-MIST, MTAG, ITC, TISC, etc) Cybersecurity Leadership Team Executive and Department/College/Business Unit Buy-In Cost, Schedule, Performance Governance and Collaboration UW-Madison Cybersecurity Strategy Strategic ElementsEnabling Objectives Data Governance and Information Classification PlanRetain previous strategy’s actions (“find it/delete it/protect it”) Establish the UW-Madison Risk Management FrameworkEnable & support culture to value cybersecurity & reduce risk Build community of experts/improve user competence (SETA)Establish Restricted Data Environments Consolidate Security Operations & institute best practicesCentral data collection/aggregation to analyze security events Improve Cyber Threat Analysis/Dissemination /RemediationIdentify and seek sources of repeatable funding Optimize Services, Security Metrics, Compliance & CDM Identify UW-Madison compliance issues (FERPA, HIPAA, PCI- DSS, Red Flags Rule, etc.) Establish Collaborative Partnerships to assure teaching and research availability (Wisconsin Idea) Develop and refine sustainable security ops/risk assessments Develop & implement a marketing and communications plan