1. A tale of two worlds Managing Convergence of Web and Mobility DEP Dave Milham TMF Distinguished Fellow BT Group CTO Office

2. © British Telecommunications plc Two Worlds Networked ITMMS Communications IMS

3. © British Telecommunications plc What is the Vision? Web 2.0 –Webs Services combined to give innovative new services –Web Mash Up E.g. Google Earth API –Dynamic service provision IMS –New Applications assembled from Service Components –Access to Network based information in real time –Presence and Location –Agile new services Arent these both different views of Service Oriented Architecture?

4. © British Telecommunications plc Whats the differences? Web2.0 –Comes from a free web mind set –Revenue from eyeballs, mouse clicks and advertisements –Some how somebody will create something cool e.g. YouTube, MySpaces, Google Earth IMS –Comes from a Telecom Billing mind set –Charge for content, application and session –Dont know what the killer app is but lets provide a framework –Managed Service Quality

5. © British Telecommunications plc What do both need? Component Based framework Managed QoS Distribution of income through a supply chain

6. © British Telecommunications plc Component Based Framework Food Now @net Content Aggregator MVNO 7-10 Food chain Ethnic Food Facilities Mobile N/W Operator Exposed Service Revenue x$ v$n$ m$ e$ SLA And these relationships are being changed dynamically!

7. © British Telecommunications plc (NGOSS) Component/ Service NGOSS Business Aware Contracts (BAC) e.g. Operational Services Configure Directory Entry Exposed NGOSS Framework Aware Contract Services e.g. process, policy, data management, systems management Consumed NGOSS Contracts What do components consist of? Directory Lookup Query

8. © British Telecommunications plc NGOSS Component Lifecycle Services System/Architecture Component Implementation Component Deployment Component

9. © British Telecommunications plc And what else? TMF O53D NGOSS metamodel Configuration Management Service Assembly Model based on SID…

10. © British Telecommunications plc Product – Service – Resource Services and Resources are delivered through Products

11. © British Telecommunications plc Summary Many of the technical challenges for Web2.0 and IMS are the same Web2.0 and IMS different sides of the same coin? Both need –Component based Service Model –Meta-models –SLA Models –Service assembly model SID Models –Supply chain models –Configuration Management How will this happen?

12. © British Telecommunications plc

13. NGOSS Component/ Service NGOSS Business Aware Contracts (BAC) e.g. Operational Services Provide Directory Entry Process Management Contract (procedural) Policy Management Contract (declarative) System Management Contract Data/ Information Management Contract (schema) Exposed NGOSS Framework Aware Contract Services Security Management Contract Consumed NGOSS Contracts What do components consist of?