1. ICES Workshop & WSC Academic Day 2011 The Role of Standardization in Perspective of Economics. Prof. Song Mingshun China Jiliang University

2. Contents 1.Standards in Reality 2.Reviews of Standard Economics 3.Looking Forward

3. 1.Standards in Reality Standards in Daily Life Standards in Society SA8000, ISO26000

4. Standards in Agriculture Standards in Industry Standards in Service

5. The Data from WTO Report 2005 More than 67% rules and documents issued by WTO since 1995 to 2005, are related in technical regulations, standards and conformity assessments.

7. Finance is the blood of the economy Standard is the Meridian of the economy

8. Information Economics asymmetric information Lemon Theorem Bad money drives out good Market Failure Standard is one of the six approaches to solve the failure 2.Reviews of Standard Economics

9. Standard Economics Research Today

10. Labour productivity growth 13% GDP growth per annum 1% £2.5 billion Department of Trade and Industry. Empirical Economics of Standards: reports on research projects sponsored by the DTI.2005 Contribution from Standard in England

11. Germany Strategy of Standardization 2007 GNP growth per annum:1%

12. Contribution from Certification & Accreditation GDP Growth 0.671 % 18 trillion 122.7 billion RMB China

13. Research on TBT Research on Important international Standards Research on agriculture and food Research on Information Communication Standards Research on IPR and Standards Research on Standards and Markets Literature Reviews

14. 3. Looking forward The Neo-classical Economics Standards The Neo-classical Synthesis New Institutional Economics

15. In Microeconomics The elasticity analysis of demand the demand quality elasticity the supply quality elasticity

16. The demand quality Cross-elastic analysis classification of goods Household goods (0,1) Durable Goods >1 luxury >1 Safety Products >1

17. Indifference curve is Homogeneous curve Different curve has different quality

18. Type of marketTechnology- dependent Standard level Perfect competition market Very lowSame quality Monopolistic competitive market lowIndifference quality Oligopoly marketKnow-howHigh quality MonopolypatentMonopolistic quality

19. In Macroeconomics Goods market equilibrium Consumption propensity

20. Commodity money market equilibrium

21. i i Y Y LM IS Q q

22. In New Institute Economics Monetary Policy Fiscal policy Industrial policy

23. Industrial Policy Market rules Market monitoring rules energy saving emission reduction Standards are adopted in these policies.

24. Thank you for your attentions ! ICES Workshop & WSC Academic Day 2011 Hangzhou. China