1. After content brainstorming and conducting a library, museum and business literature review, library staff selected their first podcast project: a general library orientation. Potential users included prospective and current dental school faculty and students as well as non-dental school library patrons. The IUPUI Copyright Management Office provided guidance relating to podcast participation and a participant release form was created. Podcasting legal guide: rules for the revolution 1 provided invaluable guidance in the areas of music use, copyright, and trade and service mark use. The Podcasting Styleguide for UITS Staff 2 was consulted for university specific administrative, image, and metadata guidance. Initial planning conversations were held with IUSDLs Digital Multimedia Developer. Based on recommendations made, digital photos, rather than video, of selected library areas/resources were taken and scripts written. A quiet office was selected for the recording session. Following the narrators practice reading, the script was recorded and the audio reviewed for accuracy and sound quality. To mask out white noise, soft background music was added during the editing phase of production. A viola/cello piece was originally created and added along with selected photos to create enhanced podcast files. The basic and enhanced podcasts were previewed, adjustments made, metadata added and the podcast was posted to the universitys Beta Test site. A list of the equipment and software used follows: Nikon D200 camera MAudio Microtrack 2496 portable recorder Audacity (for basic podcast) 3 LAME (Mp3 encoder) Sibelius 5 (synthesized music creation) 4 Dell computer Apple Computer (for enhanced podcast) Garage Band (for enhanced podcast) 5 ADMINISTRATIVELEGALTECHNOLOGYPRODUCTION Mission Alignment ( ) Copyright ( ) Organizaton Attribution Permission Fees Existing Ttechnology ( ) Needs Assessment (preferences, interests) ( ) Image/Branding ( ) Colors/Logo Trademark ( ) Permission Fees Hosting options: ( ) iTunes U, CMS (Oncourse), ourmedia, Wordpress, Desired Delivery Method ( ) Disclosure ( ) Service Mark ( ) Permission Fees Archiving ( ) Scripted vs. Extemporaneous ( ) Control Content ( ) Administrative Legal Departmental Final Approval Participation: voice, name, likeness, appearance Bandwidth ( ) Music ( ) Type Fee (royalty) No Fee (royalty free Return-On-Investment Participant Release ( ) Storage Resources Network ( ) PC ( ) Images Photos ( ) Video ( ) Intellectual Property ( ) Participant Expertise: Professional ( ) Amateur ( ) Employee vs. Contract Worker ( ) Format Appropriateness ( ) Content Ideas: ( ) Orientation Tour Bk. Reviews Lecture/Talk Interviews How to do X Partnerships ( ) Janice E. Cox, MLS, MA, AHIP Indiana University School of Dentistry, Indianapolis Indiana, USA Podcasting: Making the Connection Embraces More Than Recording, Posting & Registering Medical Library Association Annual Conference, May 19, 2008 ABSTRACT BACKGROUND REFERENCES. In February 2007, the IUPUI University Information Technology Services (UITS) announced the coming availability of podcast support for Oncourse CL, the universitys curriculum management system (CMS). UITS also announced that an agreement with Apple had been signed which would make course content and university information podcasts available using iTunes U. Following the announcement, library staff explored content ideas and identified potential project partners. In late May 2007 library staff attended the first UITS sponsored podcasting class Podcasting: The Basics (Audacity). With our ideas and partners identified and training completed we were ready to try our hand at using a new information technology delivery tool and survey a student cohort. Administrative, legal, production and technology issues were soon to be considered. METHODS AND MATERIALS CONSIDERATIONS MATRIX CONCLUSIONS RESULTS Behind the ease of podcast creation four broad but very important consideration areas lie: administrative, legal, technology and production. Podcast creators need to develop a plan for addressing these areas. While MP3 ownership is growing and content expanding, libraries have an excellent opportunity to use this new technology. In the Pew/Internet & American Life Project report dated April 2005 it was reported that more than 6 million American adults have listened to podcasts. 6 The Projects April 2006 report stated that 12% of internet users have downloaded a podcast. 7 24/7 access and an array of portable equipment allow users to listen and view content at the time of need. Additionally, podcasting, which can serve as an adjunct to in-person instruction, will allow library staff to add yet another tool and method for meeting user needs and differing learning styles to its information delivery arsenal. Podcasting has the potential to enhance both instructional and learning experiences. The project gave library staff an opportunity to partner with university personnel who provided expertise which contributed to the ease of implementation. MATRIX CIRCLE 100 first year dental students were surveyed about podcasting. Questions focused on equipment, social networking account ownership, and podcast access, download and use behavior. Twenty-three responses (23%) were received. 87% of the respondents own an MP3 player. 52% have iTunes accounts. 35% downloaded a podcast file with music being the most frequent file type (39%) and news and lectures (17%) tying for second. MP3 player ownership was eight times that reported in the April 2005 Pew Internet study. Listening to audio files was comparable. The end product adhered to university and copyright requirements. FUTURE PLANS PRODUCTION ISSUES ADMINISTRATIVE ISSUES LEGAL ISSUES TECHNOLOGY ISSUES Library staff plan to further capitalize on this new information delivery method to inform and educate the dental students by developing dental library specific instructional units which will emphasize selected electronic resources, databases and citation management software. The podcasts currently residing on the universitys beta test site will be relocated to iTunes U and Oncourse CL. We also plan to conduct user surveys and monitor downloads. Following an announcement about the availability of this new Web 2.0 instructional technology, library orientation podcasts were created. Podcast development involves more than the three technical steps of file recording, posting the MP3 to a web site, and registering the file on a podcast directory. These three steps were preceded by a needs, best practices, local policies and legal issues review and a decision matrix/chart was created to assist with the review. The project embraced administrative, legal, technical and production considerations. This poster summarizes the decision making process, issues, assessment tools and technical and design considerations used in planning and developing an academic dental library podcast. 1.Vogele C, Garlick M. Podcasting legal guide: rules for the revolution. Stanford, CA: Stanford Center for Internet and Society; 2006. 2. Podcasting styleguide for UITS staff v. 1.0. Indianapolis, IN: Indiana University Purdue University Indianapolis; 2007. 3. Audacity: the free, cross-platform sound editor. http://audacity.sourceforge.net. Accessed October 15, 2007. http://audacity.sourceforge.net 4. SibeliusMusic: the largest collection of new scores on the web. http://sibeliusmusic.com/. Accessed October 10, 2007. http://sibeliusmusic.com/ 5. GarageBand. http://www.garageband.com/. Accessed October 19, 2007. http://www.garageband.com/ 6. Rainie L, Madden M. Podcasting. http://www.pewinternet.org/pdfs/PIP_podcasting2005.pdf. Published April 2005. Accessed April 12, 2007. http://www.pewinternet.org/pdfs/PIP_podcasting2005.pdf 7. Madden M. Podcast downloading. http://www.pewinternet.org/pdfs/PIP_podcasting.pdf. Published November 2006. Accessed April 12, 2007 http://www.pewinternet.org/pdfs/PIP_podcasting.pdf ACKNOWLEDGEMENTS Kenneth D. Crews, Director, IUPUI Copyright Management Center Terry Wilson, Photographer, IU School of Dentistry Ryan Williams, Digital Multimedia Development, IUSD Information Technology