1. 9/19/2015 1 SLCUC SOUTHWEST LOUISIANA CONSTRUCTION USERS COUNCIL MARKETING CRAFT CAREERS TO HIGH SCHOOL STUDENTS

2. 9/19/2015 2 SW LOUISIANA CONSTRUTION LABOR DEMAND VS SUPPLY DEMAND DEMAND INDUSTRY IN SOUTHWEST LOUISIANA CONTINUES TO EXPAND INDUSTRY IN SOUTHWEST LOUISIANA CONTINUES TO EXPAND SOUTHEAST TEXAS IS GOING THROUGH A MULTI YEAR BOOM SOUTHEAST TEXAS IS GOING THROUGH A MULTI YEAR BOOM NEW GRASSROOTS FACILITIES ARE COMING INTO THE AREA NEW GRASSROOTS FACILITIES ARE COMING INTO THE AREA

3. 9/19/2015 3 SW LOUISIANA CONSTRUTION LABOR DEMAND VS SUPPLY SUPPLY BABY BOOMER GENERATIION OF 76 MILLION BEING REPLACED BY X GENERATION OF 44 MILLION BABY BOOMER GENERATIION OF 76 MILLION BEING REPLACED BY X GENERATION OF 44 MILLION PUBLIC PERCEPTION OF CRAFT WORK AS A PROFESSION HAS DECLINED PUBLIC PERCEPTION OF CRAFT WORK AS A PROFESSION HAS DECLINED STUDENTS, PARENTS, AND HIGH SCHOOL COUNSELORS DO NOT HAVE A GOOD UNDERSTANDING OF FINANCIAL, SAFETY, AND MECHANICAL ASPECTS OF CRAFT CAREERS STUDENTS, PARENTS, AND HIGH SCHOOL COUNSELORS DO NOT HAVE A GOOD UNDERSTANDING OF FINANCIAL, SAFETY, AND MECHANICAL ASPECTS OF CRAFT CAREERS PUBLIC EDUCATION CONCENTRATED ON PREPARATION FOR COLLEGE AND NEGLECTED VOCATIONAL EDUCATION PUBLIC EDUCATION CONCENTRATED ON PREPARATION FOR COLLEGE AND NEGLECTED VOCATIONAL EDUCATION SCHOOLS NOT MAXED OUT! SCHOOLS NOT MAXED OUT!

4. 9/19/2015 4 HIGH SCHOOL CRAFT CAREER MARKETING PLAN FORMED A CROSS-FUNCTIONAL TEAM TO ADDRESS THE MARKETING PROBLEM FORMED A CROSS-FUNCTIONAL TEAM TO ADDRESS THE MARKETING PROBLEM DEVELOPED A TEAM CHARTER, IMPLEMENTATION PLAN AND SCHEDULE DEVELOPED A TEAM CHARTER, IMPLEMENTATION PLAN AND SCHEDULE TEAM MEMBERS CONSISTED OF MEMBERS FROM: TEAM MEMBERS CONSISTED OF MEMBERS FROM: ABC ABC INDUSTRY OWNERS INDUSTRY OWNERS CHAMBER OF COMMERCE CHAMBER OF COMMERCE SOWELA SOWELA PARISH SCHOOL SYSTEM PARISH SCHOOL SYSTEM

5. 9/19/2015 5 HIGH SCHOOL CRAFT CAREER MARKETING PLAN DEVELOPED INFORMATION AND DATA TO BE USED IN CRAFT CAREER MARKETING DEVELOPED INFORMATION AND DATA TO BE USED IN CRAFT CAREER MARKETING DEVELOPED A MARKETING PRESENTATION AND BROCHURES DEVELOPED A MARKETING PRESENTATION AND BROCHURES DEVELOPED PRESENTATION FORMAT, PRESENTERS, AND DELIVERY SCHEDULE DEVELOPED PRESENTATION FORMAT, PRESENTERS, AND DELIVERY SCHEDULE

6. 9/19/2015 6 HIGH SCHOOL CRAFT CAREER MARKETING PLAN ORGANIZED PRESENTERS FROM ABC AND OWNERS TO GIVE THE PP MARKETING PRESENTATION IN LOCAL HIGH SCHOOLS ORGANIZED PRESENTERS FROM ABC AND OWNERS TO GIVE THE PP MARKETING PRESENTATION IN LOCAL HIGH SCHOOLS EACH PRESENTATION HAD YOUNG CRAFTSMEN WHO TESTIFIED AS TO THEIR PERSONAL EXPEERIENCE IN CRAFT WORK EACH PRESENTATION HAD YOUNG CRAFTSMEN WHO TESTIFIED AS TO THEIR PERSONAL EXPEERIENCE IN CRAFT WORK MADE THE PRESENTATION TO LOCAL PRINCIPALS AND COUNSELORS MADE THE PRESENTATION TO LOCAL PRINCIPALS AND COUNSELORS MADE THE PRESENTATION IN 32 OF 37 LOCAL HIGH SCHOOLS TO MOSTLY SENIORS MADE THE PRESENTATION IN 32 OF 37 LOCAL HIGH SCHOOLS TO MOSTLY SENIORS

7. 9/19/2015 7 Your Future in Southwest Louisiana What do you want to do when you get out of school?

8. 9/19/2015 8 What do you want to be? Doctor Doctor Lawyer Lawyer Police Officer Police Officer Fire Fighter Fire Fighter Soldier Soldier International Spy International Spy Hollywood Big-Wig Hollywood Big-Wig

9. 9/19/2015 9 Have you thought about being… a Welder? a Welder? a Machinist? a Machinist? an Electrician? an Electrician? a Carpenter? a Carpenter? an Ironworker? an Ironworker? a Mason? a Mason? a Mechanic? a Mechanic? a Plumber? a Plumber?

10. 9/19/2015 10 What is Quality of Life? It is your ability to enjoy living the life you want! Ask yourself the following questions: What things do you want for yourself and your family? How will you pay for them?

11. 9/19/2015 11 Is this the Quality you want from Life? A New Truck: $25,000 A Nice Home: $150,000 A New Boat, Motor & Trailer: $20,000 A New ATV: $5,500

12. 9/19/2015 12 Then you need to decide… Do you want a job or do you want a career?

13. 9/19/2015 13 What is the difference between a job and a career? A job is: A regular activity performed in exchange for payment A regular activity performed in exchange for payment A career is: A chosen pursuit; a profession or occupation. A chosen pursuit; a profession or occupation. Bottom line: Your job is what you are doing today. Your career is what you will do with the rest of your life. - Dee Piziak - EzineArticles.com Expert Author - Dee Piziak - EzineArticles.com Expert Author

14. 9/19/2015 14 What qualities does a good craft person possess? They enjoy working with their hands. They enjoy working with their hands. They have good work ethics. They have good work ethics. Go to work on time and are dependable. Go to work on time and are dependable. Show respect for others and are honest. Show respect for others and are honest. Capable of following procedures, policies, rules and directions. Capable of following procedures, policies, rules and directions.

15. 9/19/2015 15 Do you like working with your hands? Have you considered the earning potential of a person that can work with their hands?

16. 9/19/2015 16 Let’s look at the numbers… Welder Makes on average: $66,500 a year $1279 a week $1279 a week

17. 9/19/2015 17 Let’s look at the numbers… Instrumentation Specialist Makes on average: $68,600 a year $1319 a week $1319 a week

18. 9/19/2015 18 Let’s look at the numbers… Electrician Makes on average: $68,600 a year $1319 a week Plumber Plumber Makes on average: $68,500 a year Makes on average: $68,500 a year $1317 a week $1317 a week

19. 9/19/2015 19 JOB AVAILABILITY In the next few years, the construction industry will need 1 million new workers. In the next few years, the construction industry will need 1 million new workers. Demand for craft workers is expected to increase throughout the entire Southwest and Southeast United states Demand for craft workers is expected to increase throughout the entire Southwest and Southeast United states There are well over 4,000 craft jobs in the Lake Charles area, 15,000 in the Golden Triangle area and over 50,000 along the gulf coast. Local and area forecasts predict continued growth in job demand. There are well over 4,000 craft jobs in the Lake Charles area, 15,000 in the Golden Triangle area and over 50,000 along the gulf coast. Local and area forecasts predict continued growth in job demand.

20. 9/19/2015 20 Training: You can receive the training that you need right here in Southwest Louisiana at SOWELA Technical Community College or the ABC Industrial School for less money than a college degree. In most cases, your ABC tuition may be covered by your future employer!

23. 9/19/2015 23 HIGH SCHOOL CRAFT CAREER MARKETING PLAN RESULTS SUMMER DAY CLASS ENROLLMENT INCREASED FROM 4% TO 40 %HIGH SCHOOL STUDENTS (ALTHOUGH TOTAL RESPONSE STILL LESS THAN EXPECTED) SUMMER DAY CLASS ENROLLMENT INCREASED FROM 4% TO 40 %HIGH SCHOOL STUDENTS (ALTHOUGH TOTAL RESPONSE STILL LESS THAN EXPECTED) PRINCIPALS AND COUNSELORS WERE RECEPTIVE TO PRESENTATIONS AND REQUESTED THEY BE REPEATED NEXT YEAR PRINCIPALS AND COUNSELORS WERE RECEPTIVE TO PRESENTATIONS AND REQUESTED THEY BE REPEATED NEXT YEAR PRINCIPALS AND COUNSELORS SUGGESTED PESENTATIONS BE GIVEN TO PARENTS IN THE FALL ORIENTATIONS PRINCIPALS AND COUNSELORS SUGGESTED PESENTATIONS BE GIVEN TO PARENTS IN THE FALL ORIENTATIONS PLAN TO SCHEDULE FORMAL FEEDBACK SESSIONS WITH PRINCIPALS, COUNSELORS, PARENTS, AND STUDENTS TO GET INPUT ON MARKETING PRESENTATIONS PLAN TO SCHEDULE FORMAL FEEDBACK SESSIONS WITH PRINCIPALS, COUNSELORS, PARENTS, AND STUDENTS TO GET INPUT ON MARKETING PRESENTATIONS

24. 9/19/2015 24 HIGH SCHOOL CRAFT CAREER MARKETING PLAN PATH FORWARD PLAN TO GIVE PRESENTATIONS IN THE FALL OF NEXT SCHOOL YEAR INSTEAD OF SPRING PLAN TO GIVE PRESENTATIONS IN THE FALL OF NEXT SCHOOL YEAR INSTEAD OF SPRING PLAN TO HAVE A “CRAFT EXPO” IN FALL 2009 FOR ALL AREA STUDENTS IN THE CIVIC CENTER WITH PRESENTATIONS, DEMONSTRATIONS, BOOTHS, AND EXHIBITS PLAN TO HAVE A “CRAFT EXPO” IN FALL 2009 FOR ALL AREA STUDENTS IN THE CIVIC CENTER WITH PRESENTATIONS, DEMONSTRATIONS, BOOTHS, AND EXHIBITS WILL GO TO FORT POLK THIS SUMMER TO RECRUIT WILL GO TO FORT POLK THIS SUMMER TO RECRUIT PARTNERED WITH THE CHAMBER TO PRODUCE A CRAFT MARKETING DVD THAT CAN BE DISTRIBUTED TO STUDENTS AND PARENTS AND ALSO ACCESSIBLE ON THE INTERNET PARTNERED WITH THE CHAMBER TO PRODUCE A CRAFT MARKETING DVD THAT CAN BE DISTRIBUTED TO STUDENTS AND PARENTS AND ALSO ACCESSIBLE ON THE INTERNET

25. 9/19/2015 25 RESPONSE RESPONSE TO RECRUITMENT EFFORTS NOT AS GOOD AS WE WOULD LIKE – WHY? RESPONSE TO RECRUITMENT EFFORTS NOT AS GOOD AS WE WOULD LIKE – WHY? DONE LATE IN THE YEAR. DONE LATE IN THE YEAR. DIDN’T PROVIDE MUCH INFO TO THE PARENTS DIDN’T PROVIDE MUCH INFO TO THE PARENTS MOST KIDS ENCOURAGED TO GO TO COLLEGE MOST KIDS ENCOURAGED TO GO TO COLLEGE KIDS DIDN’T KNOW WHAT SOME CRAFTS WERE ABOUT. KIDS DIDN’T KNOW WHAT SOME CRAFTS WERE ABOUT. OTHER REASONS WILL BE DETERMINED. OTHER REASONS WILL BE DETERMINED.