1. Supply

2. Thinking about Supply To understand supply, think like a producer, not a consumer. Profits generally motivate producers: if profits can be high, they produce more ; if profits must be low, they produce less Supply is affected by several factors, most importantly the price of the good. Markets require both buyers and sellers; producers are the sellers

3. Defining Supply Supply is the amount of a good or service which a seller is willing to provide at a particular price over a particular time period. Supply is affected by –Price –Factor costs (“Inputs”) –Supplier Substitutes –Government Actions –Future Expectations –Weather –Technology

4. Price (P) For most goods, when price rises, the quantity supplied rises. Producers make higher profits when prices are higher (ceteris paribus…) Producers make lower profits when prices are lower

5. Graphing Supply Axes are the same as for demand Be sure to label both axes and the curve We usually use a straight line for supply, but in reality it can be curved Positive relationship between price and quantity Quantity Price S

6. Shifting Supply If anything other than price changes, we must shift the curve left or right We call this shifting “increasing” or “decreasing” supply “Supply” is the whole curve; a specific spot on the curve tells us the “quantity supplied” Quantity Price S

7. Factor Costs (“Inputs”) Supply changes when factor costs change Example: what happens to supply of lattes when coffee bean prices fall? If factor costs increase, supply decreases; if factor costs decrease, supply increases Example: what happens to the supply of computers if processor chip prices fall? Effect of Coffee Bean Prices on Lattes Quantity Price S1S1 S2S2

8. Supplier Substitutes Production substitutes are what a supplier could produce instead of the product in question Example: for a supplier, what is a substitute for ice cream? If the price of a substitute increases, supply decreases; if the price of a substitute decreases, supply increases Example: the price of building offices rises; what happens to the supply for building houses? Effect of Office Construction prices on home construction Quantity Price S2S2 S1S1

9. Government Action Government action (e.g., taxes, subsidies) affects supply Example: what happens for supply of photovoltaic cells when government subsidizes their production? Example: what happens to supply of air flights when government raises taxes on airport runway departures? Effect of subsidies on cell production Quantity Price S1S1 S2S2

10. Future Expectations Suppliers want to get the highest prices for their products If suppliers expect higher prices in the future, they REDUCE today’s supply If suppliers expect lower prices in the future, they INCREASE today’s supply Example: Nokia expects to sell phones at a higher price next month. What happens to today’s supply?

11. Weather Weather can have a strong impact on supply. What happens to supply when a freeze strikes CA orange groves? What happens when perfect rainfall waters Colorado wheat fields?

12. Example: iPhones What are factor costs for iPhones? What are supplier substitutes for iPhones? Show the effects of a fall in the cost circuit boards on the supply of iPhones. Show the effects of a drop in price of cell phones on app supply Show the effects of government subsidies for healthy-lifestyle apps