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What is E-Business? Businesses:

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Presentation on theme: "What is E-Business? Businesses:"— Presentation transcript:

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2 What is E-Business? Businesses:
E- (Electronic ): means the computer uses electronic components to process information Businesses: Can be seen as collection of business processes Business processes may be assets or liabilities E-business refers to a broader definition of e-commerce, not just the buying and selling of goods and services, but also servicing customers, collaborating with business partners, conducting e-learning, and processing electronic transactions.

3 Information Technology
Computer technology is encountered in many places today and in many different forms. Information is the act of informing or the condition of being informed, the communication of knowledge derived from study, experience, or instruction Technology is the application of science, especially to industrial or commercial objectives Information Technology (IT) refers to the creation, gathering, processing, storage, and delivery of information and the processes and devices that make this possible.

4 What is a business process?
Business processes: Environmental factors and enterprise applications have forced businesses to examine their processes. Manner in which work is organized, coordinated and focused to produce a valuable product or service Concrete work flows of material, information, and knowledge—sets of activities Information systems help organizations Achieve great efficiencies by automating parts of processes Rethink and streamline processes

5 Examples of Business Processes
Manufacturing and production: Assembling product, checking quality, producing bills of materials Sales and marketing: Identifying customers, creating customer awareness, selling Finance and accounting: Paying creditors, creating financial statements, managing cash accounts Human Resources: Hiring employees, evaluating performance, enrolling employees in benefits plans

6 Examples: How IT Changes Business Process
Ordering a book Tracking a package Trading stocks Paying bills Developing a photograph Designing an airplane/car Registering for a class Capturing and sharing employee knowledge

7 Integrating Functions & Business Processes:
Cross-Functional Business Processes: Transcend boundary between sales, marketing, manufacturing, and research and development Group employees from different functional specialties to a complete piece of work Example: Order Fulfillment Process

8 The Order Fulfillment Process
Figure 2-1

9 What Are Information Systems?
An information system (IS) is a set of interrelated components working together to (1) facilitate operational functions and (2) support management decision making by producing information that enables managers to plan and control. Components include hardware, software, data, people, and procedures An (IS) is an organizational and management solution based on information technology to a challenge posed by the environment Information technology (IT) includes computer hardware, software, storage technologies, and telecommunications/networks

10 Basic Functions of Information Systems
Information systems are models of physical systems Information systems engage in four basic activities in order to support operations and management decision making Input Processing Output Feedback for operations and decision making Feedback on the performance of IS Storage

11 MAJOR TYPES OF SYSTEMS IN ORGANIZATIONS
Transaction Processing Systems (TPS) Management Information Systems (MIS) Decision Support Systems (DSS) Executive Support Systems (ESS)

12 Ways to Categorize Information Systems
By the groups they serve Operational level Management level Strategic level By functional area Sales and marketing Manufacturing and production Finance and accounting Human resources

13 The Four Major Types of Information Systems by the Groups They Serve & Functional Area

14 Transaction Processing Systems (TPS)
Basic business systems that serve the operational level A computerized system that facilitates daily routine transactions necessary to the conduct of the business and captures and stores data associated with the transaction

15 A Symbolic Representation for a Payroll TPS

16 Management Information System (MIS)
MIS serve the management level of the organization, providing managers with reports and online access to the organization’s current performance and historical records. Inputs: High-volume data Processing: Simple models Outputs: Summary reports Users: Middle managers Example: Annual budgeting

17 Management Information Systems (MIS) (continued)

18 Decision Support System (DSS)
DSS serve the management level and help managers make decision that are unique, rapidly changing, and not easily specified in advance (use of mathematical models) Inputs: Low-volume data Processing: Interactive (e.g., what-if analysis), data- mining, OLAP Outputs: Decision analysis Users: Professionals, staff Example: Contract cost analysis

19 Decision-Support Systems (DSS) (Continued)
Voyage-estimating decision-support system

20 Executive Support System (ESS)
ESS support strategic level managers to help make decisions that are non-routine requiring judgment, evaluation, and insight. Inputs: Aggregate data Processing: Interactive Outputs: Projections Users: Senior managers Example: 5-year operating plan

21 Executive Support System (ESS)
Top level management Designed to the individual Ties CEO to all levels Very expensive to keep up Extensive support staff

22 Model of a Typical Executive Support System

23 Interrelationships Among Systems
TPS are typically a major source of data for other systems MIS are sources for DSS and ESS DSS is a source for ESS Sometimes a single system serves many purposes In contemporary digital firms, the different types of systems are closely linked to one another. This is the ideal. In traditional firms these systems tend to be isolated from one another, and information does not flow seamlessly from one end of the organization to the other. Efficiency and business value tend to suffer greatly in these traditional firms.

24 Relationship of Systems to One Another
Interrelationships among systems

25 Organizing Systems by Functional Area
Sales and marketing Manufacturing and production Finance and accounting Human resources

26 Sales and Marketing Systems
Major functions of systems: Sales management, market research, promotion, pricing, new products Major application systems: Sales order info system, market research system, pricing system

27 Sales and Marketing Systems
SYSTEM DESCRIPTION ORGANIZATIONAL LEVEL Order processing Enter, process, and track orders Operational Pricing analysis Determine prices for products and services Management Sales trend forecasting Prepare 5-year sales forecasts Strategic

28 Manufacturing and Production Systems
Major functions of systems: Scheduling, purchasing, shipping, receiving, engineering, operations Major application systems: Materials resource planning systems, purchase order control systems, engineering systems, quality control systems

29 Manufacturing and Production Systems
SYSTEM DESCRIPTION ORGANIZATIONAL LEVEL Machine control Control the actions of machines and equipment Operational Production planning Decide when and how many products should be produced Management Facilities location Decide where to locate new production facilities Strategic

30 Overview of an Inventory System

31 Financing and Accounting Systems
Major functions of systems: Budgeting, general ledger, billing, cost accounting Major application systems: General ledger, accounts receivable, accounts payable, budgeting, funds management systems

32 Financing & Accounting Systems (Continued)
DESCRIPTION ORGANIZATION-AL LEVEL Accounts receivable Tracks money owed the firm Operational Budgeting Prepares short-term budgets Management Profit planning Plans long-term profits Strategic

33 Human Resource Systems
Major functions of systems: Personnel records, benefits, compensation, labor relations, training Major application systems: Payroll, employee records, benefit systems, career path systems, personnel training systems

34 Human Resource Systems (Continued)
SYSTEM DESCRIPTION ORGANIZATIONAL LEVEL Training and development Tracks employee training, skills, and performance appraisals Operational Compensation analysis Monitors the range and distribution of employee wages, salaries, and benefits Management Human resources planning Plans the long-term labor force needs of the organization Strategic

35 Human Resource Systems (Continued) An Employee Recordkeeping System

36 Organizational Challenges
E-commerce, e-business, and global competition force companies to bring products to market faster, improve customer service, and execute processes more efficiently. These objectives require integrated information from different functional areas, levels of management, and coordination with business partners (e.g., customers and suppliers).

37 Overcome the Challenges:
Solution Enterprise applications that coordinate, activities, and knowledge across intra- and inter- firm boundaries Inter organizational systems that automate information flows across organizational boundaries (an inter-firm system)

38 Systems for Enterprise-Wide Process Integration
Enterprise applications: Designed to support organization-wide process coordination and integratio Consist of : Enterprise systems Supply chain management systems Customer relationship management systems Knowledge management systems

39 1. Enterprise System Enterprise systems, also known as enterprise resource planning (ERP) systems, provide a single information system for organization-wide coordination and integration of key business processes. Information that was previously fragmented in different systems can seamlessly flow throughout the firm so that it can be shared by business processes in manufacturing, accounting, human resources, and other areas.

40 Traditional View of Systems

41 Enterprise Systems

42 Benefits of Enterprise System
Help to unify the firm’s structure and organization: One organization Management: Firm wide knowledge-based management processes Technology: Unified platform Business: More efficient operations & customer- driven business processes

43 Challenges of Enterprise Systems
Difficult to build: Require fundamental changes in the way the business operates Technology: Require complex pieces of software and large investments of time, money, and expertise Centralized organizational coordination and decision making: Not the best way for the firms to operate

44 2. Supply Chain Management (SCM)
Close linkage and coordination of activities involved in buying, making, and moving a product Integrates supplier, manufacturer, distributor, and customer logistics time Reduces time, redundant effort, and inventory costs Network of organizations and business processes

45 2. Supply Chain Management (SCM)
Helps in procurement of materials, transformation of raw materials into intermediate and finished products Helps in distribution of the finished products to customers Includes reverse logistics - returned items flow in the reverse direction from the buyer back to the seller

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47 Information from Supply Chain Management Systems helps firms:
Decide when and what to produce, store, and move Rapidly communicate orders Track the status of orders Check inventory availability and monitor inventory levels Reduce inventory, transportation, and warehousing costs Track shipments Plan production based on actual customer demand Rapidly communicate changes in product design

48 3. Customer Relationship Management (CRM)
Manages all ways used by firms to deal with existing and potential new customers Both a business and technology discipline Uses information system to coordinate entire business processes of a firm Provides end- to- end customer care Provides a unified view of customer across the company Consolidates customer data from multiple sources and provides analytical tools for answering questions

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50 4. Knowledge Management Systems
Collects relevant knowledge and make it available wherever and whenever it is needed Support business processes and management decisions Also link the firm to external sources of knowledge Support processes for acquiring, storing, distributing, and applying knowledge

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52 MANAGEMENT OPPORTUNITIES & CHALLENGES
Management Challenges: Integration and the whole firm view: Given the different interests and perspectives within a firm, it is difficult to achieve consensus about the need for the "whole firm" viewpoint. Management and employee training: Training a large number of employees on many systems in a large organization involves commensurately large investments. Accounting for the cost of systems and managing demands for systems: Given the large number of different types of systems in a firm, and the large number of people involved with using them, it is a complex task to understand which systems are truly necessary and productive with high returns on investment

53 Job Titles in the IS Area
Programmers Systems analysts Information systems managers Chief information officer (CEO) Chief security officer Chief knowledge officer Database administrator Network administrator End users


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