1. Online Video – What traditional content producers need to learn. Philip Werner – UFA Fiction / UFA LAB Dec. 6th, 2013

2. / A FREMANTLEMEDIA COMPANY CONTENT is important but COMMUNITY is king! How do formats work on YouTube?

3. / A FREMANTLEMEDIA COMPANY How do formats work on YouTube? YouTuber / Faces Community Sympathy Exchange Same Interests Social Network Video Platform Search Engine Emotions

4. / A FREMANTLEMEDIA COMPANY What are success factors? Social Network Video Platform Search Engine Relevance for consumer!

5. / A FREMANTLEMEDIA COMPANY What are success factors? Relevance Exchange Same interests Community Emotions

6. / A FREMANTLEMEDIA COMPANY What are success factors? Exchange Same interests Community Emotions Personality Authenticity

7. / A FREMANTLEMEDIA COMPANY YouTube's value proposition YouTube has become the stage for new talent, music television was in the past.

8. / A FREMANTLEMEDIA COMPANY Where are we heading? Cost efficiency Professionalization Talent Management Advertising Spendings

9. / A FREMANTLEMEDIA COMPANY Where are we heading? Small vs. Large Screen Shortform vs. Longform Premium Productions Branded Entertainment

10. / A FREMANTLEMEDIA COMPANY Thank you!