1. To access the “My Dairy Concept” template, visit www.centerfordairyexcellence.org. Enter Farm Name Here Enter Contact Information Enter Date

2. To access the “My Dairy Concept” template, visit www.centerfordairyexcellence.org.

3. Problem/Need  CLEARLY DEFINE YOUR PROBLEM/NEED  Example: “This loan of $300,000 is necessary to finance a milking parlor and 12 additional jersey cows.

4. To access the “My Dairy Concept” template, visit www.centerfordairyexcellence.org. Solution  State what you believe is the solution from the problem stated in the previous slide  State briefly how this remedy will to help you reach your business objectives  Example: “This loan will allow the farm to increase revenues to a projected $XXX annually with net profits of $XX 6 months after the completed installation.

5. To access the “My Dairy Concept” template, visit www.centerfordairyexcellence.org. Rationale  Explain your 3-4 most important objectives & goals under each objective

6. To access the “My Dairy Concept” template, visit www.centerfordairyexcellence.org. Farm Profile Categories: Your Farm Data: Cow Type & Number: Enter Data Here Average lbs. of milk/day Enter Data Here Price per CWT Enter Data Here Average pounds of milk/cow/year Enter Data Here Pregnancy rate Enter Data Here Cows in milk/month Enter Data Here Other statistics? Enter Data Here

7. To access the “My Dairy Concept” template, visit www.centerfordairyexcellence.org. Farm Management Team  Describe company ownership and management structure  Strengths & weaknesses  Discuss any gaps/problem in manpower or management Sample Farm Management Diagram John Doe, Owner Jane Doe, Owner Jack Smith Herds Manager

8. To access the “My Dairy Concept” template, visit www.centerfordairyexcellence.org. Constraints/Problems of your Dairy Business  List 3-4 of the most important barriers to change in order of importance  Example: “Because of the volatility of milk prices, there is potential for lower revenue and no profitability next year.”

9. To access the “My Dairy Concept” template, visit www.centerfordairyexcellence.org. Constraints/Problems of your Dairy Business  List 3-4 of the most important barriers to change in order of importance  Example: “Because of the volatility of milk prices, there is potential for lower revenue and no profitability next year.”

10. To access the “My Dairy Concept” template, visit www.centerfordairyexcellence.org. Brief SWOT Analysis Strengths:  Enter your strengths here Weaknesses:  Enter your weaknesses here Opportunities:  Enter your opportunities here Threats:  Enter your threats here

11. To access the “My Dairy Concept” template, visit www.centerfordairyexcellence.org. Long-Term Plan  Long-term strategy  Plans of expansion and growth  Future ownership/management

12. To access the “My Dairy Concept” template, visit www.centerfordairyexcellence.org. Thank You for Your Consideration. Enter Partners’ Names Enter Farm Name