1. 外语系 纺织商务英语 Textile Business English

2. Module Three Visits and Travel

3. Task 4 Talking about products

4. 1 To learn the expressions of describing products 2. To know how to present the products Learning Objectives

5. Lead-in—Group discussion 1. What should we introduce to a customer about a product in a fair? 2. How can you introduce a product? 3. How will you talk about a blouse to your customer?

6. Useful expressions and patterns  1.The quality is superior, yet the price is very reasonable.  2. This is this year’s latest design. It’s sold remarkably fast during the domestic trial sale period.  3. I’m glad to have the opportunity to recommend to you our latest fashion style of this year.  4. Only goods conforming to the export standard are permitted for export.  5. Here is a catalogue and a price list.  6. To improve the working efficiency and lessen the intensity of labor, we have improved our design to conform to the world market.

7. Listening Dialogue 1 Notes to the dialogue  1 jabot : 花边领饰  2 ruche: 褶裥饰边  3 scallop: 月牙边  4 embroidered lace: 刺绣花边  5 needle lace, drawnwork lace: 抽绣花边

8. Listening Dialogue 1 Notes to the dialogue  6 braid motif: 编织花边  7 mosaic lace: 镶嵌花边  8 decorative motif: 装饰花边  9 ribbon lace: 缎带花边  10 cording lace: 饰带花边  11 torchon lace: 绳带花边

9. Listening Dialogue 1 Listen to dialogue 1 and complete the following answers: 1. The laces cost _____________ a yard. 2. There are some jabot, ruche, scallop,__________, needle lace, drawnwork lace, lace and braid motif. I’ve never known there are so many sorts. 3. This ribbon lace is very ________ in color!

10. Dialogue 2 Notes to the dialogue  1 linen: 亚麻  2 synthetic: 合成纤维  3 jacquard: 提花织物  4 baby-blue: 淡蓝色 Listening

11. Listen to dialogue 2 and answer the following answers: 1. What does the woman think about the cotton knitwear, linen or silk? 2. What color does the man prefer? 3. What does the man choose at last?

12. Reading and Analyzing T-shirts—A big Passion of the Twentieth Century

13. Reading and Analyzing Brainstorming Question Do you usually wear a T-shirt? How do you like it?

14. T-shirts—A big Passion of the Twentieth Century Nobody could expert T-shirts can be so popular in the world today. Seen in anywhere and worn by anyone-young rappers and businessmen, shatters and students, trekkers and first-class passengers, T-shirts have become essential pieces in our wardrobe. The T-shirts we wear speak of us, telling a story, confessing a passion, having an irresistible charm. In a word, it has attracted entire generations. Any projects created starting from the T- shirt still exploits this unchanging success, originating almost like a fashion icon.

15. T-shirts—A big Passion of the Twentieth Century In the beginning, T-shirts were underwear garments that soldiers of the Old Continent wore under their uniforms. During the First World War, American soldiers loved them because they were practical and also right for wearing close the skin. T-shirts then entered everyday life. It was not until the Sixties that they entered the fashion world. Just as anything fashionable, movies played an important role. When a T-shirt was pulled off by outstanding Marlon Brando in A streetcar named desire, people thought they’d seen everything. And then James Dean in Rebel revealed it under a leather jacket, thus snatching it from the world of underwear.

16. T-shirts—A big Passion of the Twentieth Century And thanks to those frames, T-shirts became an expression of the desire of young people in the Sixties to rebel against the pressures of respectable generation before them. Since then, T-shirts have become a transverse garment, like Coca Cola, crossing styles and fashions, without regard to class, race, age or sex. The world of luxury, sport and the media has made it a means of brand diffusion. On the catwalks, they are now one of the hottest pieces of every collection, and anyone with a bit of creativity often makes his or her own using the customizing method: a unique T-shirt, with a personal touch unlike anyone else’s.

17. New Words and Expressions  rapper: 街头文化族  essential: adj. 本质的, 实质的, 基本的, 提炼的, 精华的  confess: v. 承认, 坦白, 忏悔  passion: n. 激情, 热情  exploit: vt. 开拓, 开发, 开采, 剥削, 用以自肥  the Old Continent: 北美大陆  icon: 标志  respectable: 可尊敬的，敬而远之的  creativity: n. 创造力, 创造

18. Notes to the Passage  1 Any projects created starting from the T- shirt still exploits this unchanging success, originating almost like a fashion icon. 任何始于 T 恤的设计至今仍然受用这一不变的成功，几乎就 像一个自然现象，继而成为一种时尚的标志。  2 On the catwalks, they are now one of the hottest pieces of every collection. 在 T 型台上， T 恤已跻身每一个品牌服装最引人注目的作品之中。  3 and anyone with a bit of creativity often makes his or her own using the customizing method: a unique T-shirt, with a personal touch unlike anyone else’s. 每个稍有创意的人

19. Group Discussion Reading comprehension: Read this passage and decide the following statements whether True (T) or False (F) ( ) 1 T-shirts are popular with the young only. ( ) 2 Originally T-shirts are worn as underwear garments. ( ) 3 T-shirts become popular because they are practical. ( ) 4 It was Marlon Brando who gives a new look to T-shirt before the world. ( ) 5 Everyone can have a unique T-shirt by making some changes to it.

20. Assignment Student A: A manager from a fur fashion company. Student B: A foreign salesman Situation: A is showing the fur fashions to B in the showroom. Make up a dialogue with the words and expressions you have learnt in this unit.

21. Reference For more topic-related information, Pease refer to the following websites: http://www.ericsink.com/articles/Buzz.html http://en.wikipedia.org/wiki/Template_talk:Foo d-product-stub http://www.made-in-china.com/