1. Measuring Extension Impacts Ruby Ward Ruby.ward@usu.edu

2. Outline Motivation What are impacts Examples –Manufacturing Extension Partnership –Agronomy –Water Check Where to from here

3. Motivation Communicate with Stakeholders Show why Extension programs are important Legislature is asking for this type of information

4. What are impacts? Outputs measure what we do –Workshops, number of participants, etc. Impacts measure the effects of what we did –Helped a company increase sales Not all USU Extension programs will lend themselves to measuring impacts There are USU Extension programs that can measure impacts.

5. Measuring Impacts Measuring impacts will be a process Look for areas where it might be possible There will be a need to make assumptions Do not try to over reach –Believable and backed by some data

6. Different types of impacts –Social – better health, improved nutrition, lower, fewer high school dropouts, etc. –Environmental – decreased water use, improved air quality, etc. –Economic – increased sales, increased jobs, reduced costs, etc.

7. Economic Impacts Direct Effect – change in sales or jobs because of extension programs The direct effect has a larger impact or multiplying effect on Utah’s Economy IMPLAN software can measure the multiplying effect and the effect on State and Federal tax revenue IMPLAN requires the direct effect and then calculates the multiplying effect

8. Direct Effect – what actually happened Indirect Effect – increased business to business purchases of supplies needed for the increased sales Induced Effect – Increased purchases from increased employee compensation and profit Total Effect adds all three Multiplier –For every $1 of direct effect an additional cents of economic activity in Utah –Multiplier = Total Effect / Direct Effect

9. Extension Annual Conference March 5 th, 2014 Stephen Reed Director of Operations stephen.reed@usu.edu Measuring Impacts: A Manufacturing Perspective

10. Different Types of IMPACTS

11. What is MEP? Economic Development Partnership Modeled after Ag. Extension Industry 3900 Mfgs Industry StateGOEDStateGOED Federal Dept of Commerce Federal Dept of Commerce

12. Center Strategy Broaden Market Penetration Maintain Funding & Financial Health Build Brand Awareness Positive Impacts Strong Partnerships and Resources Discovery Process & Pull System Support Economic Development Clusters Primary Strategic Objectives:

13. Market Understanding Medical Device Food Manufacturing Nutraceutical Supplement

14. Business Model Discovery Process (Case Open – Needs Audit) Discovery Process (Case Open – Needs Audit) Affiliate Partners vs. 3 rd Party Providers Regional Offices Quickbase CRM Sales Process & Project Tracking Quickbase CRM Sales Process & Project Tracking

15. Original Performance Measurements Market Penetration ( how many worked with ) Number of people Trained ( “butts in seats” ) What “WE” said we did…….

16. Current Performance Measurements New Clients Total Clients Served Sales Increases & Retained Cost Savings Investment (Process/Product, Equipment, Information Systems, Workforce) JOBS !!! Created & Retained What “THEY” said we did…….

17. Financial Viability IMPLAN Study State Funding Line item State Funding Line item Legislative Document and Tours

18. Performance

19. Discussion & Questions THANK YOU!!!!!

20. USU Extension Agronomy Program

21. Impact of USU Extension Agronomy Many types of interactions with farmers in Utah Measure the effect of all the interaction not a specific program Small grains, corn and hay (alfalfa and grass) account for 90+% of crop production in Utah Looked for increase in average yield

22. How measured Clicker questions at crop schools –Box Elder, Cache, Iron, and Sevier Counties Asked how many acres and what percent increase in yield –Small Grains –Corn and Corn Silage –All Hay (Alfalfa and Grass) 157 usable responses

23. Direct Effect of Agronomy Impacts Acres reported % yield increase Value of prod. / acre Change in Revenue Small grain 16,5578.3%409560,890 Corn38,1677.3%1,0332,889,650 Hay49,1597.2%6782,413,013 Total103,8837.4% 5,863,552 11.3% of total acres for those crops in Utah.

24. Survey Results Increased % of Total Acres Affected All Utah Acres Acres reported 103,883 229,000 458,000 916,000 % of total acres11.3%25.0%50.0%100.0% Avg. yield increase7.4% Added Value$5.8 mil.$12.9 mil.$25.9 mil.$51.7 mil

25. Results with Multiplying Effect Survey Results Increased % of Total Acres Affected All Utah Acres Added Value$5.8 mil.$12.9 mil.$25.9 mil.$51.7 mil Indirect & Induced$3.9 mi.$8.5 mil.$17.0 mil.$34.1 mil. Total Value$9.7 mil.$21.4 mil.$42,888$85.7 mil. Multiplier1.66 Total Jobs53.6118.2236.3472.6 State & Local Tax Rev.$54,000$119,000$238,000$476,000 Federal Tax Rev.$251,000$553,000$1.1 mil.$2.2 mil. Total Tax Rev.$305,000$672,000$1.3 mil.$2.7 mil.

26. USU Extension Water Check Program

27. What is a Water Check? The largest one-on-one educational outreach program for outdoor water use in the nation –Site walk-through to identify problems –Catch cup, water pressure, soil tests –Customization of an irrigation schedule –Summarization of findings and educational resources

28. On average, Utahns participating in the Water Check Program save 25,750 gallons of water annually, reducing the amount of water applied to landscapes by 8%.

31. Impacts Savings from PRE-Water Check year to POST- Water Check Year 27,750Average gallons saved in landscape irrigation water per household 8%Average reduction in water application to the landscape 4%Average reduction in water applied to landscapes vs. actual plant needs