1. © Prentice Hall, 2003 Business Communication TodayChapter A - 1 Writing for the Web

2. © Prentice Hall, 2003 Business Communication TodayChapter A - 2 Writing for the Web Needs and expectations of readers Difficulty of online reading Nonlinear and interactive medium Three-dimensional format

3. © Prentice Hall, 2003 Business Communication TodayChapter A - 3

4. © Prentice Hall, 2003 Business Communication TodayChapter A - 4 Hyperlink Structure Plan Navigation First Give Control to Readers

5. © Prentice Hall, 2003 Business Communication TodayChapter A - 5

6. © Prentice Hall, 2003 Business Communication TodayChapter A - 6

7. © Prentice Hall, 2003 Business Communication TodayChapter A - 7 Consider Global Audiences Style and Format of the Online Message LanguageIssues LocalizationIssues

8. © Prentice Hall, 2003 Business Communication TodayChapter A - 8

9. © Prentice Hall, 2003 Business Communication TodayChapter A - 9 Chunks of Information Create self-contained Webpages Don’t force subdivisions Reduce the length of stories Handle long documents carefully Provide printable versions

10. © Prentice Hall, 2003 Business Communication TodayChapter A - 10 Adopt An Inverted Pyramid Style Full Story RelatedMaterial RelatedMaterial RelatedMaterial Initial Summary DetailsDetails RelatedMaterial RelatedMaterialRelatedMaterial Details DetailsDetailsDetailsDetailsDetailsDetails

11. © Prentice Hall, 2003 Business Communication TodayChapter A - 11

12. © Prentice Hall, 2003 Business Communication TodayChapter A - 12 Concise Writing Style ShortenSentencesControlParagraphs

13. © Prentice Hall, 2003 Business Communication TodayChapter A - 13 Scannable Formatting Listing Headings Color and Boldface Summaries Subject Audience Message Purpose

14. © Prentice Hall, 2003 Business Communication TodayChapter A - 14

15. © Prentice Hall, 2003 Business Communication TodayChapter A - 15 Effective Links Avoid self-referential terms Use absolute directions Tell readers what they will find Provide context for the links Place the links strategically

16. © Prentice Hall, 2003 Business Communication TodayChapter A - 16

17. © Prentice Hall, 2003 Business Communication TodayChapter A - 17 Establish Credibility Sponsor Dates Author Content