1. Market Research Presentation Template [Date] FINCA [Subsidiary]

2. Agenda 1.Executive Summary 2.Background 3.Research Objective 4.Methodology 5.Sampling 6.Data Collection 7.Results 8.Research Analysis 9.Conclusion 10.Recommendation 2

3. Executive Summary Provide brief description of your research study. 3

4. Background 4 PurposeDetail explanation here Importance of Research IssuesHighlight issues here

5. Research Objectives 5 Research Objectives (include research questions seeking answer) List all research objectives.

6. Hypothesis 6 Document formulated hypothesis of the previous research questions

7. Methodology 7 Detail secondary data collection used here – i.e. list of the literature you reviewed for your study with a brief description Provide brief description & analysis of the content. Text #1 Content Description Analysis Text #2 Content Description Analy Detail primary research conducted here.

8. Sampling – include populaltion breakdown 8 Demographics

9. Data Collection 9 Secondary Research Qualitative Exploratory External (Existing Data) Focus Group Qualitative Exploratory New Data Survey Quantitative Descriptive New Data Additional Survey or Research Quantitative Descriptive New Data

10. Results Focus Group 10 Include the topics presented during the focus group with a brief overview of the general consensus. Topic #1 Summarize Responses Generalize Overall Viewpoint Topic #2 Summarize Responses Generalize Overall Viewpoint

11. Results Survey 11 Chart the results of your survey

12. Results Survey 12 Chart the results of your survey

13. Results Survey 13 Chart the results of your survey – if relevant provide interview transcript or case analysis overview.

14. Research Analysis 14 Detail Analysis used reference Market and Customer Research Designs. Examples: Multiple Regression Discriminant Analysis Factor Analysis Cluster Analysis

15. Conclusion 15 List your conclusion which may not necessarily be in agreement with hypothesis.

16. Recommendation 16 List your recommendations n order to resolve the market problem you have been studying. Provide recommendations in the order you would suggest they be completed. Recommendation 1 Review & share market segmentation to increase senior management & product team knowledge of the change in market share. Recommendation 2 Encourage executive team to develop & promote a new sales strategy to combat the influx of new competitors into the market. Recommendation 3 Have sales support team develop new sales enablement guides & documents to promote new market position. Recommendation 4Train sales staff on new collateral, strategy & market position.