1. Iodized Salt Social Marketing Campaign Accham and Doti Districts Plan and Activities Iodized Salt Social Marketing Campaign Accham and Doti Districts Plan and Activities 2012

2. The organization is working in 10 districts of Mid and Far Western Region in the areas of social marketing, health and sanitation and HIV/ AIDs since its establishment in 1994 and is thankful to Child Health Division and UNICEF for providing us the opportunity to work in the area of iodized salt social marketing. Community Development Forum Nepal expressed its interest to work in these bottlenecks because of………

3. Our objective is …………. To change the household behavior in the use of large crystal salt to iodized packet salt with two child logo

4. Our objective is …………. To ensure the availability and accessibility of iodized salt with two child logo in rural household through increased local level political commitment

5. To achieve the objectives, our strategy is…………. Increase awareness : District Stakeholders, Social Influencers, Political Parties, VDC representatives, schools and beneficiaries (community people) Increase availability and accessibility: Working with STC, CDO office, DDC, DHO, community groups including cooperatives and local leaders Increase partnership : local mass media (FMs and newspapers)

6. Working Approach Partnership with government and line agencies Coordination/collaboration with stakeholders Participatory Integration with other program Use of effective social marketing tools Mobilization of local human resource

7. Implementation Structure

8. Central level District Level Community Level DDC, District Public Health Office, Salt trading, salt dealer, Women Development Office, Media VDC, Health Post, School Principal and management committee, local politicians, women wings of political parties, CBOs, Women health workers, mothers group, etc Coordination Collaboration Department of Health, Child and salt trading and central level government agencies

9. Media (FM) TFD (60) Discussion class Posters (10,000) 200,000 people 6,000 people directly, 30000 people indirectly 40,000 people directly and 200,000 people indirectly 30,000 people directly observe the posters Total 276,000 People directly aware on benefit of iodized salt and its importance Message Dissemination Input Output

10. Awareness on Importance of iodized salt and its benefit Change of habit of using crystal salt Develop linkage in iodized salt with two child logo distribution mechanism Increased use of iodized salt with two child logo Reduce the IDD Result Chain

11. Our Plan – key activities ActivityFrequencyTime DotiAchham Staff orientation1 20 June21 June Central level Planning Meeting 115 July, 2012 District level Planning Meeting 1 22 July26 July Community level planning meeting 1 23 July – 29 Aug 27 July -5 Aug Rapid Household Survey (1 st )1 July 1-14 PSA through local media under local partnership 601 st week of Aug Regular Supervision/ Monitoring3regularo regular

12. Our Plan – key activities ActivityFrequencyTime Rapid household survey (2 nd )12 nd week of Sept, 2012 2 nd week Sept, Formation of Core Group at VDCs 1254 th week of July Orientation to Core Groups at VDCs 11 st Week of Aug Video show followed by community interaction 121 st Week of Aug Regular Theater for Development Show 60 24 July to regular 28 July to regular IDD Class and Iodine Test Demonstration in Schools 241 st Week of Aug Regular

13. Our Plan – key activities ActivityFrequencyTime Dealer Interaction121 st Week of Aug Regular Retailer interaction481 st Week of Aug Regular Interaction with Cooperative481 st Week of Aug Regular Iodized salt tracking at dealers 31 st Week of Aug Regular

14. Feedback and Suggestion ………..